Looking back on Porsche in 2021

Annual summary of the year by Porsche

Since the 2021 version of "Looking back on the last year" announced by Porsche at the beginning of the year has been released, I would like to look back on Porsche's 2021 at once.

Looking back on last year's year, I often find that my memory is already ambiguous, such as "Is that still last year?"

Maybe I'm just out of focus. n/a.

Porsche January 2021

The first thing Porsche did in early 2021 was "celebrating Boxster's 25th birthday."

Well, it was about a year ago that the limited commemorative model of Boxster 25 years was announced.

Reference article:Porsche Boxster 25th Anniversary Limited Model Announcement

This 25th anniversary model Boxster is a limited edition of 1,250 cars in the world.

Boxster itself is now the 4th generation since its sales began in 1996, and the production volume so far has exceeded 357,000 units.

In January 2021, the Taycan model range was further expanded.

Following the Taycan Turbo S, Taycan Turbo, and Taycan 4S, it is the announcement of the rear-wheel drive base model Taycan, which will be the fourth Taycan.

Reference article:Base model appeared in Porsche Taycan

Porsche February 2021

In February, there was a long-awaited event. I remember? A Porsche model announced in February 2021.

I think that this is in my memory, but it was officially announced on February 16, 2021, yes, crying children also get sick ... but I'm screaming (laughs), Porsche 911 GT3 (Type 992)!

Reference article:New Porsche 911 GT3 announced: Domestic price announcement around April 2021

Lars Kern recorded a lap time of 6: 59.927, which he ran 17 seconds faster on the Nürburgring than the previous model (also recorded on the 20.8km course →reference:What is the new distance after refurbishment when measuring the official lap time at the Nürburgring?).

Porsche March 2021

In March, "Taikan Cross Turismo" was added to Taycan.

An all-wheel drive all-rounder that is said to have emphasized lifestyle by Porsche, which can run even off-road.

Reference article:Meet the Taikan Cross Turismo at the Porsche Turbo Charging Station in Toranomon Hills ~

In March, there was also the announcement of the annual annual report, which announced that the sales for the 2021 fiscal year were the highest ever (28.7 billion euros).

Reference article:Porsche Summary for 2020: Annual Report 2021

Porsche April 2021

In April, we celebrated 20 years after Porsche started selling in China.

Since the market of China is very important for Porsche today, it seems that this 20th anniversary was firmly celebrated.

At the Shanghai Motor Show, a special limited edition car called "Porsche 911 Turbo S 20 Years Porsche China" was also announced. The design concept of this model represents the combination of tradition and innovation in each of Chinese culture and Porsche.

... I'm kind of jealous. I want you to love Japan more ...

Porsche May 2021

In May, Porsche officially shows a glimpse of the prototype of the next-generation Macan of the full electric car scheduled to be announced in the future.

Although it is still camouflaged, it was announced that it will carry out a test drive of about 3 million kilometers around the world from here by the announcement in 2023.

Reference article: Road test of EV Macan started, combustion engine Macan announced later this year

Porsche June 2021

Turbo GT model will be added to Cayenne in June.

In this Cayenne Turbo GT, Mr. Lars Kern mentioned above recorded a lap time of 7: 38.9 on the 20.832 km course of the Nürburgring.

This is the officially recorded lap time as the highest record for an SUV.

Reference article: Porsche Cayenne Turbo GT announced

Also this month, Manthey's customer team won the Porsche 911 GT3 R at the Nürburgring 24 Hours.

Porsche July 2021

In July, Porsche announced the establishment of a joint venture between Rimac and Bugatti. Its name is "Bugatti-Rimac".

Reference article: Bugatti-Rimac to be established: Bugatti-Rimac

In addition, Porsche also announced a new Macan this month. Three were announced: Macan, Macan S, and Macan GTS.

Since the Macan went on sale in 2014, about 600,000 units have already been shipped worldwide. Furthermore, it seems that about 80% of Macan purchasers are the customer base who purchase Porsche for the first time. Hey!

In addition, it is said that this Macan is the model with the highest percentage of women purchasing among Porsche.

New Year greetings from Porsche Japan in 2022As mentioned in, the name Macan means tiger in Indonesian, so it can be said that it is a model that matches the "Tiger Year" of 2022 ^ ^

Reference article: New Macan, Macan S, Macan GTS announced

Porsche August 2021

In August, the Porsche 911 RSR of #92 was on the podium (3rd place) at the 89th 24 Hours of Le Mans GTE Pro Class.

Furthermore, Porsche of #91 (also Porsche 911 RSR) is also in 4th place.

In addition, Porsche Motorsport announces a special edition model celebrating the 25th anniversary of Manthey-Racing.

A limited edition of only 30 cars, the Porsche 911 GT2 RS Club Sport 25, designed and developed by Porsche and Mantai for track days and circuit races.

Porsche September 2021

On September 6, 2021, the concept car Mission R was announced at the IAA Mobility 2021 held in Munich.

Reference article: Porsche announces full electric vehicle concept car "Mission R"

Porsche's concept of automobiles for the future was a model made by combining cutting-edge technology and sustainable materials such as natural fiber reinforced plastic.

Porsche October 2021

In the personnel affairs of Porsche AG on October 1, 2021, there was a big change in the Porsche Motorsports division.

Thomas Laudenbach has replaced Fritz Enzinger, who has been successful in Porsche's racing division since 2011, as the head of Porsche Motorsport.

In addition, Porsche's Weissach Development Center celebrated its 50th anniversary in October 2021. The Weissach Development Center opened on October 1, 1971.

Since then, many wonderful Porsche have been developed here. The Weissach Development Center is now synonymous with Porsche's innovative cars and their excellent development services.

A charity run by Porsche employees was also held this month.

Reference article: Porsche holds a virtual run where you can donate to sick children by running (but only for employees ... and you can run with your feet!)

A total of more than 2,300 Porsche employees around the world ran a total of 67,559 kilometers between September 17th and October 3rd, 2021, and Porsche donated 50 cents for each kilometer of mileage. The flow.

The donation amount exceeds 200,000 euros (about 26 million yen). Everyone, I did my best to run ^^

Porsche November 2021

Five models were announced at once at the LA Auto Show held in California, USA in November ... It's still fresh in my memory.

Of the models announced, the Porsche 718 Cayman GT4 RS was the one that received the most attention.

Reference article:
◆ Porsche 718 Cayman GT4 RS announced, specs and domestic price
◆ Porsche 718 Cayman GT4 RS information added

Other announcements include the 718 Cayman GT4 RS Club Sport, Taycan GTS, Taycan GTS Sport Turismo, and Panamera Platinum Edition (Panamera has already been announced, so it's unveiled).

Reference article: Panamera Platinum Edition released

By this time, it was also announced that Porsche's body color was available in more types than ever before. Addition of so-called PTS (Paint to Sample) colors.

Reference article: Porsche's PTS color is added and the body color that can be selected is more than 160 colors

It is possible that orders will be placed in PTS color from Japan in the future, so within a few years you may see Porsche in various colors in Japan (Isn't it?).

Porsche December 2021

In December, Porsche and Polyphony Digital, a Japanese video game development studio that is a subsidiary of Sony Interactive Entertainment, announced the future virtual racing car concept.

A so-called Gran Turismo vehicle that will only be available on the Gran Turismo 7 released for PlayStation 4 and PlayStation 5 in 2022.

Also in December, the Cellforce Group decided to set up a high-performance battery cell production plant in North Reutlingen / Kirchentelinsfurt, near Stuttgart, Germany.

Cellforce Group, which will establish a battery production plant this time, is a company in which Porsche AG owns the shares of 72.7% (the rest is owned by German battery maker Custom cells Holdings).

It is scheduled to start operation in 2024, and initially plans to produce 1,000 high-performance battery cells annually. Of course, they are likely to be installed in Porsche's electric models (← Porsche has not said that it will definitely be used yet).

Even in a world where Corona is still uncomfortable, I think that various things have been announced in the past year.

I'm looking forward to seeing various things happening and being announced in 2022. What will be announced this year is actually something that has been prepared for many years.

There is such an impression that the light of the stars arrives as the light that can be seen from the earth after many years. No, something is different (laughs).

… At the very end, I made a strange analogy again, but anyway, I would like to look forward to Porsche in 2022 again ^ ^

Source:(Official) Looking back: Porsche in 2021

Porsche retrospective article every year in the past:
◆ Looking back on 2020→ Porsche in 2021. First of all, from the review of Porsche in 2020
◆ Looking back on 2019→ I will love Porsche again in 2020 ^ ^ First, look back on Porsche 2019 ~