Porsche CEO Michael Leiters reportedly stated at an event hosted by the German automotive magazine "Auto, Motor und Sport" that "Porsche has no plans to make the 911 a fully electric vehicle."
A while agoThe CEO of Porsche Australia stated that the Porsche 911 will be fully electric after 2030.This has been a hot topic, but now, with the CEO of Porsche AG's statement that "there are no plans to electrify the 911," it seems we can be fairly certain that the 911 won't be fully electric anytime soon.
The 911 will continue to use both internal combustion engines and hybrid powertrains.
While the statement this time indicated there are no plans to fully electrify the 911, this does not mean that Porsche is abandoning the electrification of cars altogether. Porsche will continue to invest in EVs and provide electric models that customers actually want.
It appears that Porsche is currently revising its strategy to develop internal combustion engine, hybrid, and EV models in parallel, based on the idea of "electric models that customers actually want."
Furthermore, Porsche CEO Reiters believes that, in retrospect, Porsche may have rushed its transition to electric mobility a little too quickly.
Porsche unveiled the Mission E concept at the 2015 Frankfurt Motor Show, and in 2019 launched the Taycan, Porsche's first mass-produced EV.
At the time, Porsche was aiming to be a pioneer in electrification, but Reiters recalls that the Taycan may have appeared before the market was ready to fully understand and accept its value.
Of course, Porsche still positions the Taycan as a pioneering model in electrification, but it seems that many believe the timing of its introduction was not ideal.
However, if they hadn't released it at the same time as the Taycan was announced, it might not have been able to debut as a pioneering electrified model, so it's a tricky situation.
So, I think the timing of the Taycan announcement was good... but I can't help but feel that they rushed the transition to primarily EVs in Porsche vehicle sales after that.
Porsche had previously projected (set a target) that EVs would account for more than 80% of its annual sales by 2030, but in reality, as of 2025, the proportion of EV sales is only around 22.2%, meaning the pace of the transition to EVs is considerably slower than initially expected.
If the transition from the Taycan announcement had progressed at a pace of "it would be great if EVs accounted for around 301 TP1 T units in annual sales by 2030," Porsche's situation might be quite different now.
Source:
◆Porsche CEO Says Company Will Not Produce an Electric 911: Report
◆Don't Worry, Porsche's Iconic Sports Car Won't Go Electric
◆Porsche Reflects On Its First Electric Car: 'Timing Wasn't Ideal'
Related article: ◆The full electrification of the Porsche 911 will take place after 2030, according to the CEO of Porsche Australia.
I'm Rika, the author of this article. Since I got my hands on a Porsche 911, I've been completely hooked on Porsches and I can't stop loving them, so I started this blog. My favorite cars are the 911 Carrera (2/991), 911 Carrera Cabriolet & 911 Carrera T (1/992), GT3 (1/997) and 718 Cayman GT4 RS.
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