Porsche sales worldwide in Q1 2024

Posted: Posted:April 14, 2024

Porsche sales reach 77,640 units in Q1 2024

Porsche has announced its worldwide sales figures for the first quarter of 2024 (January to March). The total number of Porsche sales was 77,640 units.

This figure is -4% compared to the same period last year. Last year's Q1 sales volume was 80,767 units.

"In 2024, we are preparing for the future," said Detlev von Platen, Porsche AG's director of sales and marketing. "We are updating four of Porsche's six model lines: the fully electric Macan, the new Panamera, the Taycan, and the new 911."

It is also said that Porsche has been able to maintain stable deliveries despite an increase in new products, delivery delays due to regulatory requirements in North America, and difficulties in the Chinese market.

The temporary suspension of deliveries in North America was quite an issue, so even taking that into account, it may be said that it was quite good that overall sales only fell 41 TP1T compared to the previous year.

Growth in Europe and other international regions

1st Quarter 2024 (January to March 2024)
Porsche worldwide sales

	2022	2023	2024	Year-over-year basis
Worldwide	68,426	80,767	77,640	-4%
Germany	6,925	8,247	11,274	37%
North America	15,167	19,651	15,087	-23%
China	17,685	21,365	16,340	-24%
Europe (other than Germany)	16,186	18,420	20,044	9%
Overseas/Emerging Markets	12,463	13,084	14,895	14%

Data before 2023 available here

Porsche's worldwide sales in the first quarter of 2024 increased by an astounding 91 TP1T in Europe compared to the same period last year, and by an astounding 371 TP1T in Germany alone compared to the same period last year.

This is an issue in cybersecurity regulation in Europe.Sales of the ICE Macan will endMaybe it was because there was a huge amount of orders coming in?

Sales volume in China appears to have fallen considerably, down 241 TP1T compared to the previous year.

The reasons for this are said to be Porsche's focus on value-based sales (what does that mean at Porsche??), the continued tense economic situation in China, and the initial post-COVID catch-up effect that led to a strong performance in the same period last year... but hmm.

Furthermore, in North America the figure was down 231 TP1T compared to the same period last year.

The decrease is said to be due to delays in the shipment of some models related to customs (there have been cases of Porsches not being delivered at North American ports due to violations of the Uyghur Anti-Uyghur Law, resulting in delivery delays).

High demand for fully electric Macan

I'd like to see the breakdown.

Q1 2024 Porsche Worldwide
Unit sales by model

model	2022 Q1 sales volume	2023 Q1 sales volume	Sales volume in Q1 2024	Year-over-year basis
Macan	18,329	23,880	20,576	-14%
Cayenne	19,029	23,387	28,025	20%
Taycan	9,470	9,152	4,236	-54%
911	9,327	11,063	12,892	17%
Panamera	7,735	8,479	6,139	-28%
718	4,536	4,806	5,772	20%

Well, the Cayenne, 911, and 718 are doing well, but the Macan is down. So it's not a rush to buy the ICE Macan because it's going to be banned due to cybersecurity regulations...

Porsche blames the Macan's decline on a disproportionately strong performance last year.

For the time being, it seems that there are already many orders for the fully electric Macan, so we can look forward to the second half of 2024, when the first deliveries of the fully electric Macan will begin.

And the most surprising number is the sales of the Taycan. It was down 541 TP1T compared to the same period last year.

The reason for the decline in Taycan sales is said to be "due to model changes."

Porsche has not started off well in 2024, but with the announcement of the 911 (992.2) coming up, I think the company is planning even better numbers for 2024 as a whole.

Porsche says that launching so many new products in such a short space of time, as could happen in 2024, is a complex challenge, but it says it will approach it with integrity, act cautiously and focus on value.

Disclaimer

This news release included a disclaimer, which we have reproduced here:

This press release contains forward-looking statements and information on the currently expected business development of Porsche AG. These statements are subject to risks and uncertainties. They are based on assumptions about the development of economic, political and legal conditions in individual countries, economic regions and markets, in particular for the automotive industry, which we have made based on the information available to us and which we consider to be realistic at the time of publication. If any of these or other risks materialise, or if the assumptions underlying these statements prove incorrect, the actual results could be significantly different from those expressed or implied by such statements. Forward-looking statements in this presentation are based solely on the information pertaining on the day of publication.

These forward-looking statements will not be updated later. Such statements are valid on the day of publication and may be overtaken by later events.

This information does not constitute an offer to exchange or sell or offer to exchange or purchase securities.

Source:(Official) Porsche delivers 77,640 cars in the first quarter

Rika (911supercars.com)

I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).

911Supercars in the article

-Porsche: Porsche
-Main specifications / production volume / price list

ラファエル says:

2024年4月15日 at 4:56 PM

Hello. Thank you as always.
The sluggish sales in China and the negative impact in North America are due to the Uyghur issue, which is caused by the friction between the US and China, so in the end, they were at the mercy of China. By model, the Taycan was sluggish, but Tesla seems to be doing poorly too, so perhaps it's a story about EVs as a whole. On the other hand, in terms of the sports models that interest us the most, sales are going well.

Reply
- Rika (911supercars.com) says:
  
  2024年4月15日 at 9:18 PM
  
  Mr. Raphael
  Hello ^^
  
  Porsche had previously said that the Chinese market was the fastest growing and the market they had the most hope for, so the current situation seems very bad, or perhaps they are in a difficult situation?
  
  For now, I think that if sales of 992.2 are completed in time this year, Porsche will be able to achieve its sales profit margin target (18-20%).
  
  Reply
Kaz amigo says:

2024年4月15日 at 10:56 PM

The Chinese economy is in a slump and is expected to continue for the foreseeable future, so things are looking tough.
There are signs that North America, a major customer, may also be heading toward a split into North and South in the future, so there is a sense of uncertainty.
Sales in Germany are going well.
I wonder what the ratio will be for Japan. If Japan becomes a major customer, the number of units allocated will likely increase.

I think that if they don't sell a certain amount of electric cars, there will be sales restrictions on gasoline-powered 911s, so it would be good if the electric cars sell well. I'm curious about the world premiere of the 911.

Reply
- Rika (911supercars.com) says:
  
  2024年4月16日 at 5:27 PM
  
  Kaz amigo
  Hello ~.
  
  In Japan, sales in 2023 (annual) will be 8,002 units, so we can only think of it as a simple figure divided neatly into four quarters, which would come out to roughly 2,000 units per quarter.
  
  I'm looking forward to the world premiere of the 911.
  
  Reply
カート好きの還暦 says:

2024年4月18日 at 9:48 AM

Excuse me for the side-splitting.

The number of Porsche registrations in Japan in Q1 2024 was 2,530 units. The previous year it was 2,066 units, a +22.51 TP1T.
VW was +5.4% with 7,001 units, AUDI was -4.1% with 6,304 units, Mercedes was +2.3% with 13,429 units, and BMW was -9.4% with 7,647 units.
The negative factors for AUDI and BMW are that the ships did not arrive, and both have months of -40% or more. (BMW has other serious issues as well.)
VW and BMW will be overtaken by AUDI one day. VW is affected by EVs and small SUVs are not suitable for domestic cars. The price increase means they cannot discount.
BMW is doing well globally, but its sedans are doing poorly in Japan. Its innovative designs are cheap and harsh. The mass-produced 1 and 2 series, along with the X1 and X2, have been going awry with no facelift and no full model change in five years.
VW and BMW will face tough times as long as their importers cannot escape the shrinking equilibrium mindset imposed by the COVID-19 pandemic.
And the bomb in the industry is Mercedes. Just like in Germany, dealers have already been notified that in Japan, they will gradually switch to online sales from 2025. What is this Mercedes that conservative Japanese people love so much...?

If we limit it to imported car brands that sell more than 5,000 units per year, only Porsche will be doing very well from 2023 onwards.
Golden Week will finally be the world premiere of the 992.2 ♪ And the last Ferrari V12?

Reply
- Rika (911supercars.com) says:
  
  2024年4月18日 at 5:24 PM
  
  60th birthday who likes carts
  I didn't know you had such numbers! Thank you very much!
  
  Porsche's Q1 in Japan was a great success. I was surprised because I had the impression that many people were having trouble getting their cars delivered.
  
  Is Mercedes going to start selling online? I had no idea. We are now in an age where you can buy a Mercedes online with just a few clicks. It's amazing!
  
  If someone who once said, "My Benz is amazing," were to hear their grandchild say, "Oh, I just ordered one online," they'd probably be shocked (laughs).
  
  Reply

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Latest comment list

Rika (911supercars.com) on 992.2 新型ポルシェ911カレラTがクーペとカブリオレで登場Dear Raphael, It's out now~ ^^ I thought that the Carrera T would also come with a manual transmission, but I didn't think it would be "only" a manual transmission...
Rika (911supercars.com) on MY23～24のセンターロック装着のポルシェ911、718、パナメーラの方は注意が必要かも：アメリカ・ドイツでは運転停止通知が出ましたHello, Kaz amigo. I previously looked into the topic of center lock grease, and found that the threads of the center bolt and wheel hub are 100%…
Rika (911supercars.com) on ポルシェAG従業員がストライキ中：ドイツの主要産業のストライキに参加Hello, karting enthusiast and 60-year-old. I don't think it's good to force someone to buy something like "You can't buy xx unless you buy a Taycan"...
ラファエル on 992.2 新型ポルシェ911カレラTがクーペとカブリオレで登場It's out. I saw this and immediately asked the sales person, and it turns out that there is no PDK setting. I'm a softie, so I can't have a MT in the first place, but the allocation is low...
Kaz amigo on MY23～24のセンターロック装着のポルシェ911、718、パナメーラの方は注意が必要かも：アメリカ・ドイツでは運転停止通知が出ましたThis is a scary case. The wheel bolts are on the body side. Should I replace the back plate and the assembly? As an aside, I also have a center lock.
カート好きの還暦 on ポルシェAG従業員がストライキ中：ドイツの主要産業のストライキに参加Perhaps RIKA's profit-first sales will mean that the 992.2 GT3 will be sold as a set with the Taycan at all dealerships, and not as a higher grade such as Turbo S...
Rika (911supercars.com) on 992.2 新型ポルシェ911カレラTがクーペとカブリオレで登場Kaz amigo: I like the fact that you only drive naturally aspirated European cars! I don't know anything about naturally aspirated or turbocharged cars...