Porsche sales volume in 2023 is 320,221 units
Sales figures for 2023 have been announced.
The number of new Porsche cars sold worldwide in 2023 will be a total of 320,221, an increase of 3% from 2022.
Porsche new car sales (global)
| 2023 | 320,221 units |
| 2022 | 309,884 units |
| 2021 | 301,915 units |
| 2020 | 272,162 units |
| 2019 | 280,800 units |
Vehicle deliveries in China decreased by 15% compared to the previous year.
In Europe excluding Germany, sales were strong with 70,229 units, an increase of 121 TP1T compared to the previous year. In Germany alone, 32,430 units were sold, an increase of 101 TP1T compared to the previous year.
Sales in North America increased by 91 TP1T from the previous year to 86,059 units, and sales in other regions and emerging markets also increased by 161 TP1T from the previous year to 52,220 units, an impressive figure.
However, sales in China, which had been doing well until a few years ago, were once again at 79,283 units, a drop of 151 TP1T from the previous year.
The reason is said to be due to the still-continued difficult economic situation in China. Is that so?
| Unit sales (January-December) | 2019 | 2020 | 2021 | 2022 | 2023 | Year-on-year |
| the whole world | 280,800 | 272,162 | 301,915 | 309,884 | 320,221 | +3% |
| Europe | 88,975 | 80,892 | 86,160 | 92,197 | 102,659 | +11% |
| Europe (Excluding Germany) | 62,685 | 70,229 | +12% | |||
| Germany | 31,618 | 26,152 | 28,565 | 29,512 | 32,430 | +10% |
| Americas | 75,367 | 69,629 | 84,657 | - | - | |
| North America | 61,568 | 57,294 | 70,025 | 79,260 | 86,059 | +9% |
| Asia Pacific, Africa, Middle East | 116,458 | 121,641 | 131,098 | - | - | |
| China | 86,752 | 88,968 | 95,671 | 93,286 | 79,283 | -15% |
| Other Regions & Emerging Markets | - | - | - | 45,141 | 52,220 | +16% |
*Starting with 2022, Porsche AG has changed the way they calculate numbers, so the table is a little confusing.
*Up until FY2021, figures were included for "Germany in Europe," "U.S. in the Americas," and "China in Asia-Pacific, Africa, and the Middle East," but from FY2022, The Americas” has disappeared, leaving only “North America,” and “Asia and the Pacific…” has disappeared, now combining “China” and “other overseas regions.”
911 and Taycan are doing well
Among the new Porsche cars sold in 2023, the one with the highest growth was the 911, which increased by 241 TP1T compared to the previous year, followed by the Taycan, which increased by 171 TP1T compared to the previous year.
If you look at the numbers, the best-selling models in 2023 are SUVs (Cayenne and Macan), but when you look at the year-on-year comparison, the Macan is almost flat, and the Cayenne is down 81 TP1T compared to the previous year.
Regarding this negative point, Porsche said, ``There was a delay in the sales timing of the new generation Cayenne model announced in April depending on the region, and software updates for the hybrid model to ensure the highest possible quality. It is said that this is for the sake of
Although the Panamera is almost the same as last year, the new generation Panamera announced in November is scheduled to start being delivered to customers from 2024, so the number of people waiting for this new generation may increase this year. I don't know.
The 718 (Boxster & Cayman) model performed well with an increase of 131 TP1T compared to the previous year.
However, it may be unclear how this year's sales will turn out (There is a possibility that ICE718 may not be able to be sold in the near future due to cybersecurity regulatory issues.There seems to be a story about that? ).
| model | 2022 sales volume | 2023 sales volume | Year-on-year |
| Macan | 86,724 | 87,355 | - |
| Cayenne | 95,604 | 87,553 | -8% |
| Taycan | 34,801 | 40,629 | 17% |
| 911 | 40,410 | 50,146 | 24% |
| Panamera | 34,142 | 34,020 | - |
| 718 | 18,203 | 20,518 | 13% |
Detlev von Platen, Porsche AG's director of sales and marketing, predicts that 2024 will be a ``challenging year.''
As four of the current six Porsche model series are being updated, more products will be phased in and sold in one year than ever before, and the Chinese market will continue to be difficult. It seems like it comes from being watched.
Which of the four new models are you talking about? ICE Macan and ICE718, then the new Taycan, and...911 (992.2)? ? ?
In 2024, it is said that it will be important to maintain a balanced sales structure and continue to strengthen overseas regions, especially the ASEAN market.
Disclaimer：Disclaimer (Reprint)
This press release contains forward-looking statements and information on the currently expected business development of Porsche AG. These statements are subject to risks and uncertainties. They are based on assumptions about the development of economic, political and legal conditions in individual countries, economic regions and markets, in particular for the automotive industry, which we have made based on the information available to us and which we consider to be realistic at the time of publication. If any of these or other risks materialise, or if the assumptions underlying these statements prove incorrect, the actual results could be significantly different from those expressed or implied by such statements. Forward-looking statements in this presentation are based solely on the information pertaining on the day of publication.
These forward-looking statements will not be updated later. Such statements are valid on the day of publication and may be overtaken by later events.
This information does not constitute an offer to exchange or sell or offer to exchange or purchase securities.
Source:(Official) Porsche posts stable sales in 2023: strong growth for the 911 and Taycan
Related article:
◆2022 Porsche (overall & US) new car sales
◆List of articles on past Porsche sales, sales, etc.
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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