Porsche sales in Japan to reach record high of 9,292 units in 2024
According to Porsche Japan, the number of new Porsche cars sold in Japan in 2024 reached a record high of 9,292 units (up 16.11 TP1T from the previous year).
*Figures based on data from the Japan Automobile Importers Association and the Japan Automobile Dealers Association
The increase was due to the launch of new models such as the Porsche 911, Taycan, and Panamera, as well as the full-year contribution of the new Cayenne, which was redesigned two years ago.
Number of new Porsche registrations (in Japan)
| 2024 | 9,292 units |
| 2023 | 8,002 units |
| 2022 | 7,193 units* |
| 2021 | 7,009 units |
| 2020 | 7,284 units |
| 2019 | 7,192 units |
*I think that in 2022, the official announcement was only for the first half of the year, and there was no annual number announced.This response article from January 14, 2023The number of units was written in , so I have entered the number referring to that.
I have the impression that this year was one in which we often heard stories about slots not coming up, but surprisingly, 1,290 units more were sold than in 2023.
Porsche US sales to reach 76,167 units in 2024
Next, the number of new car sales in the United States in 2024 also achieved an all-time high, at 76,167 units (up 1% from the previous year).
Porsche North America president Timo Resch said 2024 was a crucial time for Porsche in North America.
Breakdown of Porsche's new car sales by model in North America for fiscal year 2024 (January 4, 2024 to December 31, 2024)
Sales of two-door Porsches were strong in North America in 2024, with the 911 increasing by 20.81 TP1T from the previous year to 14,128 units, and the 718 increasing by 25.91 TP1T to 5,698 units. These two two-door models alone accounted for 261 TP1T of all Porsches sold in the United States in 2024.
The Cayenne also set a new record, increasing by 9.61 TP1T from the previous year to 22,432 units. The Macan and Panamera both saw declines compared to the previous year, with the Macan at 25,180 units and the Panamera at 3,982 units.
The Taycan was no longer mentioned in Porsche US's news release, and production numbers were down significantly from the previous year to 4,747 units.
| model | 2021 | 2022 | 2023 | 2024 |
| 911 | 10,042 | 10,204 | 11,692 | 14,128 |
| 718 | 4,292 | 3,484 | 4,526 | 5,698 |
| Taycan | 9,419 | 7,271 | 7,570 | 4,747 |
| Panamera | 4,257 | 4,224 | 4,205 | 3,982 |
| Cayenne | 17,299 | 21,194 | 20,475 | 22,432 |
| Macan | 24,716 | 23,688 | 26,947 | 25,180 |
| total | 70,025 | 70,065 | 75,415 | 76,167 |
Porsche certified pre-owned cars also doing well in North America
Sales of Porsche certified used cars in North America in 2024 also appear to have continued to be strong from the previous year, with sales increasing by 121 units from the previous year to a record high of 43,249 units.
Source:
◆(Official)Porsche reports US retail sales record in 2024
◆(Official) Porsche will sell 310,718 vehicles worldwide in 2024
Related article:
◆Porsche's worldwide new car sales in 2024
◆Porsche's new car sales in 2023 (worldwide)
◆New car sales at Porsche (Japan & America) in 2023
◆List of articles on past Porsche sales, sales, etc.
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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