Porsche's worldwide new car sales in 2024

Porsche sales in 2024 will be 310,718 units

Sales figures for 2023 have been announced.

The number of new Porsche cars sold worldwide in 2024 will be a total of 310,718 units, down approximately 3% from 2023 (320,221 units in 2023).

Porsche new car sales (global)

2024	310,718 units
2023	320,221 units
2022	309,884 units
2021	301,915 units
2020	272,162 units
2019	280,800 units

The share of electric vehicles increased from 221 TP1T to 271 TP1T, of which almost half were fully electric vehicles.

By the way, more than 18,000 units of the new fully electric Macan, which was just announced for 2024, have already been delivered.

Growth in 4 of 5 global regions: China is the only region to experience a significant decline (-281 TP1T)

In Europe excluding Germany, sales increased by 81 TP1T compared to the previous year to 75,899 units. In Germany alone, sales increased by 111 TP1T compared to the previous year to 35,858 units.

North America saw an increase of 1% compared to the previous year to 86,541 units, making it the largest single region for sales.

Sales in China were down 281 TP1T from the previous year to 56,887 units, due to "the ongoing severe economic situation in the region" (Porsche).

In other overseas and emerging markets, sales increased by 6% year-on-year to 55,533 units.

Sales volume (January to December)	2019	2020	2021	2022	2023	2024	Year-on-year
the whole world	280,800	272,162	301,915	309,884	320,221	310,718	-3%
Europe	88,975	80,892	86,160	92,197	102,659	111,757	+8%
Europe (excluding Germany)				62,685	70,229	75,899	+8%
Germany	31,618	26,152	28,565	29,512	32,430	35,858	+11%
Americas	75,367	69,629	84,657	-	-	-	-
North America	61,568	57,294	70,025	79,260	86,059	86,541	+1%
Asia Pacific, Africa, Middle East	116,458	121,641	131,098	-	-	-	-
China	86,752	88,968	95,671	93,286	79,283	56,887	-28%
Other Regions & Emerging Markets	-	-	-	45,141	52,220	55,533	+6%

*Starting with 2022, Porsche AG has changed the way they calculate numbers, so the table is a little confusing.
*Up until FY2021, figures were included for "Germany in Europe," "U.S. in the Americas," and "China in Asia-Pacific, Africa, and the Middle East," but from FY2022, The Americas” has disappeared, leaving only “North America,” and “Asia and the Pacific…” has disappeared, now combining “China” and “other overseas regions.”

Deliveries of the new EV Macan will begin at the end of September 2024 and 18,278 units have already been delivered.

Although the new Macan, a fully electric vehicle, was announced in January 2024, deliveries did not actually begin until the end of September 2024.

The number of vehicles delivered between the end of September and the end of 2024 will be 18,278, which is a very good figure.

In most countries outside the EU, the ICE Macan is offered alongside the EV Macan, and a total of 82,795 Macans were sold worldwide in 2024, including both ICE and EV models.

This figure is 5% lower than the previous year, which is said to be due to the discontinuation of production of the ICE Macan in Europe and the fact that the EV Macan is still in the phase of being introduced gradually.

The 911 increased by 21 TP1T from the previous year to 50,941 units. The 718 Boxster and 718 Cayman increased by 151 TP1T from the previous year to 23,670 units, probably due to increased demand as they are the last models before the EV version. The Cayenne also performed well, increasing by 181 TP1T from the previous year to 102,889 units.

Finally, the surprising results are the Panamera, which is down 131 TP1T compared to the previous year, and the Taycan, which, although it was obvious, is down 491 TP1T compared to the previous year for the whole of 2024, with 20,836 units.

Porsche explained that the drop in the Panamera was due to declining demand for the car in the Chinese market, while the drop in the Taycan was due to the launch of electric vehicles proceeding more slowly than planned.

model	2022 sales volume	2023 sales volume	2024 Sales Volume	Year-on-year
Macan (total)	86,724	87,355	82,795	-5%
EV Macan	-	-	18,278	-
Cayenne	95,604	87,553	102,889	+18%
Taycan	34,801	40,629	20,836	-49%
911	40,410	50,146	50,941	+2%
Panamera	34,142	34,020	29,587	-13%
718	18,203	20,518	23,670	+15%

A year ago, Detlev von Platen, Porsche AG's Managing Director for Sales and Marketing, predicted that 2024 would be a "challenging year," and it appears that it has indeed been a challenging year.

And Detlef von Platen said about 2025:

"We expect the economic and geopolitical situation to be more challenging than ever in 2025. Nevertheless, our goal is to further strengthen our brand globally and unlock our market potential. We will do this in line with local demand, in order to stay true to our principle of value-based sales in the future."

... apparently ...

Disclaimer：Disclaimer (Reprint)

This press release contains forward-looking statements and information on the currently expected business development of Porsche AG. These statements are subject to risks and uncertainties. They are based on assumptions about the development of economic, political and legal conditions in individual countries, economic regions and markets, in particular for the automotive industry, which we have made based on the information available to us and which we consider to be realistic at the time of publication. If any of these or other risks materialise, or if the assumptions underlying these statements prove incorrect, the actual results could be significantly different from those expressed or implied by such statements. Forward-looking statements in this presentation are based solely on the information pertaining on the day of publication.

These forward-looking statements will not be updated later. Such statements are valid on the day of publication and may be overtaken by later events.

This information does not constitute an offer to exchange or sell or offer to exchange or purchase securities.

Source:(Official)Porsche delivers 310,718 vehicles in 2024

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