Porsche erased from the singer's website
A model called "ACS", which was announced by Singer Vehicle Design in January 2021 and is said to have gained great popularity. By the way, ACS is an abbreviation for All-terrain Competition Study.
This is the car ↓
It suddenly disappeared from the singer's homepage and Facebook from last week. In other words, it has been deleted.
The reason why this ACS was deleted is that it was reached from the head family Porsche.
Trademark / copyright issue of "PORSCHE"
The ACS has a fairly large PORSCHE logo (the bottom of the door looks like an engraved part rather than a decal), so until Porsche's legal department resolves the issue with this logo specification. It seems that it became to remove this car from the media.
It seems that Porsche did not want to talk to a company like a singer.
Even so, if the logo (character) "PORSCHE" is drawn so clearly, there is a concern that when the customer sees this model, it will be confused with the model that the Porsche head family put out, so Porsche It was necessary to protect the brand name.
For Porsche
"It is our responsibility to ensure that what Porsche designs and produces is clearly and easily identified. This is about everything from the small one with the Porsche name to the car body. Therefore, Porsche can be named only for products created by Porsche or formal direct license agreements. "
And I think that's exactly the right thing to do.
It's a little off topic, but Tokyo is in Shiodome.The Momentum by Porsche (The Momentum by Porsche) ”is the only Porsche-approved restaurant in the world that is allowed to enter the Porsche name“ by Porsche ”.
I feel once again how amazing it is to be able to call this official Porsche restaurant. After all, it is the only one in the world. great. Shiodome.
I think it is absolutely important to protect the brand in this way.
Even if the relationship between Porsche and the singer is good and the singer does not use the logo maliciously, it is better to keep it properly.
By the way, it seems that no comment from the singer has been issued at this time. However, even considering that I immediately deleted it from the media, I think that the singer also wants to solve it in a friendly manner.
I don't know what the design of ACS will be like in the future, but at least this time again, it was covered a lot by overseas media, so it may not have been a bad thing for the singer ...? ?? What? I wonder ^^
By the way, ACS is a joint project between a singer and Porsche Rally expert Richard Tuthill, and is a model inspired by Porsche 959 and Porsche 911 Safari.
The base is a 964-inch Porsche, with a 3.6-liter horizontally opposed 6-cylinder engine and 450 horsepower four-wheel drive.
Source:Exclusive: Porsche Not Happy With Singer Design's ACS, Car Pulled Off Website
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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