Porsche summary at IAA Mobility 2025

Giant Porsche crest at the IAA open space creates a strong brand presence

I would like to take a look at the Porsche exhibits at the IAA Mobility 2025, the German International Motor Show held every two years in Munich. *This includes exhibits in the open space, so not all exhibits are Porsche-only.

I'm sure there are many people who still remember the big Porsche 911 that appeared at IAA Mobility 2023 two years ago.

This time, it has been replaced by this large 911, with an equally large Porsche crest appearing on the roof of the event space at Wittelsbacherplatz.

The motto of Porsche's booth concept this year is "Porsche. There's no substitute."

Yes, I think it would be easier to say "Ah, that's it!" if you read it in English rather than in Japanese.『Porsche. There is no substitute.』This is the phrase.

The Porsche crest is said to be Porsche's greatest asset, and according to Ragnar Schulte, head of experiential marketing at Porsche, it symbolizes the brand and combines tradition, innovation and pioneering spirit.

The crest was chosen as a symbol of respect for the Porsche community (the customers who have shaped Porsche since the company's inception), its fans and followers.

This giant crest is a Turbo Knight crest that can only be attached to turbo-derived models.

By the way, this giant crest that was introduced this time is scheduled to be used in future events as well.

World premiere: 911 Turbo S

As previously announced on September 7, 2025,The new 911 Turbo S has its world premiere..

It is being exhibited at Porsche's open space stand, and this is the world's first public showing of the 992.2 Turbo S, allowing you to see it up close.

Also on display will be the Spirit 70, a limited edition 911 in Olive Neo colour, as well as the fully electric Macan 4, Taycan GTS and Cayenne E-Hybrid Black Edition.

Porsche Sonderwunsch and special 911 GT3 exhibit

There was also an exhibition of Porsches that were examples of customizations made through the Sonderwunsch program, which creates Porsches to meet the various requests of each customer.

To celebrate its 75th anniversary, Porsche Luxembourg has invited a Sonderwunsch expert and Luxembourg artist to911 GT3 Touring Package created by Jacques SchneiderThere will also be an exhibition of.

The car features what is arguably the most elaborate paint design Porsche has ever produced.

There are also various family-friendly events

The approximately 1,000 square meter event space was packed with family-friendly features to make it enjoyable for the whole family, with multiple kiosks set up throughout the stands offering a wide variety of programs.

For small children, there is even a merry-go-round based on the Stuttgarter Rössle, the coat of arms of the city of Stuttgart.

What's more, you can enjoy this merry-go-round for free. In Japan, it would probably cost around 500 yen per ride... (←I was charged at a certain facility the other day (lol)).

There was also a La Marzocco coffee bar and a booth for the VDA Family Trail (a variety of experiential events for families organized by the VDA/German Association of the Automotive Industry).

Porsche E-Performance Experience

As with the previous event, there was also an opportunity to experience Porsche's E-Performance, and at the Porsche booth you could test drive the Taycan and Macan, as well as Porsche's eBike (electric bicycle).

Porsche Lifestyle: IAA Exclusive Collection

Of course, Porsche Lifestyle (official Porsche merchandise) will also have a direct store here, selling limited edition capsule collections created in collaboration with artist Arthur Kar exclusively at the IAA.

In addition to the latest watches, Porsche Design will also be exhibiting and selling the "Spirit 70 Collection," named after the 911 Spirit 70 on display.

When I go to an event like this, I'm always happy to see official goods that are only available at the venue.

And then you fall into the terrible trap of spending more than you would normally spend, thinking, "I've come all this way, so I might as well get something to commemorate it!" (laughs).

Viva con Agua: Social contribution activities

Porsche is once again supporting "Viva con Agua," donating 2 euros for every liter of water dispensed from its water dispensers to support charitable projects around the world that provide safe drinking water and basic sanitation.

I would love to see this giant crest, which was newly exhibited, in front of my eyes someday~^^

Source:(Official) IAA Open Space: a strong brand presence under the Porsche crest

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