I participated in Lamborghini Day Japan 2025

Lamborghini Day Japan 2025

Lamborghini Day 2025 was held on October 24th, 2025, so I had the opportunity to attend.

First, we will gather at Umi no Mori Park in Koto Ward.

On this day, we were scheduled to arrive at the venue just before the ceremony started, but we were glad that we managed to make it in time.

When we arrived at the venue, there were already many Lamborghinis there.

I was happy to meet people I knew and say, "Oh, Mr./Ms. XX!" but it was only for a moment, as I arrived just in time, so I quickly checked in first.

Over 100 Lamborghinis gathered

By the way, it seems that there were over 100 Lamborghinis at the event.

In addition, including the party that took place afterwards, the total number of Lamborghini owners and media who gathered for this Lamborghini Day was said to be over 500 people.

I was looking at all the cool Lamborghinis as far as the eye could see and meeting and greeting acquaintances, and before I knew it, Lamborghini CEO Stephan Winkelmann was taking the stage.

At this time, it was starting to rain a little, so the greetings were short, and after this we all set off for the parade run to mark the start of Lamborghini Day.

We got into our cars and headed off towards the parade run as instructed, and of course, the view from inside the car, both in front of us and in the rearview mirror, was filled with Lamborghinis.

This happens every time, but it still gets me excited. It's just too cool, seriously.

Just before we left, this car was parked in front of our Huracan EVO. Is it an Aventador SVJ? (Sorry if I'm wrong), but if you look closely, the yellow circles are vertical and horizontal on the left and right, isn't that right?

Why is this happening? I'll look into it next time...

Lamborghini Parade Run

After leaving the venue, the parade run began towards Ginza.

All of the Lamborghinis participating in Lamborghini Day are purchased from authorized dealers and have not been modified in any strange way. Even during these parade runs, drivers are strictly prohibited from pressing the accelerator more than necessary or revving the engine when stopped, and all vehicles are behaved with the utmost respect.

As soon as I left the venue, in addition to the Lamborghinis lined up, a McLaren also appeared by chance.

In the Ginza area, many people who appeared to be from overseas waved at us and looked at us.

By the way, Lamborghini suits the Ginza area well.

It was the same at the last parade run in Tokyo, but the Lamborghini parade runs tend to get a bit scattered, and we were one of the last to start, so halfway through we started to think "Huh, it seems like there are only 1 or 2 cars running" (lol), but it's always like that, so I guess it's fine to just call this a Lamborghini parade run.

Lamborghini Day Japan 2025 Party

After the parade run, we will head to the party held at Ariake Urban Sports Park.

We were almost at the back of the parade run and were one of the last to enter the venue. We were allowed to park on the grass here.

For that reason, there was a message in advance for this party saying "Please avoid high heels and leather shoes", so even though it was a party, I didn't wear heels ^^

Unfortunately, it rained on the day we went, but it only rained during the parade run. Fortunately, before the parade run and before the party started, it was just a light rain, so you didn't need an umbrella, or it wasn't raining at all.

The scene in the parking lot made me think that it was a good thing that it was raining.

These Lamborghinis look especially beautiful on a rainy night.

The night scenery, the road shining with rain, and a nice Lamborghini (is that what you call it (lol)?).

Various Lamborghinis were on display at the event venue at the back of the parking lot.

The overall view was like this, with various things set up in a very large venue (the bright area in the upper half of the photo is the venue)↓

Now let's go inside the venue.

Once inside, it had the image of a stylish outdoor site, making you think it was a glamping site, with bonfires and other things burning.

The first off-road area features exhibits such as the Urus SE, Huracan Stellato, and LM002.

The Huracan Super Trofeo EVO2 is believed to have actually competed in the race.

And when you see "You can't hide who you are," you'll see...

Yes, Temerario.

thisThe concept of this car is "You can't hide your true self."..

Three other hybrid models were also on display: from left to right: Urus SE, Revuelto, and Temerario.

These models are important vehicles in Lamborghini's sustainability strategy (Direzione Cor Tauri).

In addition to the cars, there will also be a booth by Swiss watchmaker ROGER DUBUIS, a sponsor of the Huracan Super Trofeo EVO2.

I wanted to take more time to look around the outdoor area, but since I arrived at the venue late, I didn't have enough time...If I stayed like this, the main event would start, so I hurried inside the venue.

This is the entrance.

As soon as you enter the venue, you are greeted with a welcome glass of champagne from Carbon, an official brand partner.

On this day, my husband was driving, so he asked me, "Why don't you have a drink?" So I decided to have just one drink...

Polo Storico 10th Anniversary Exhibition Miura SVR

When I looked to the side, I saw the Miura SVR, which was on display to commemorate the 10th anniversary of Lamborghini Polo Storico.

By the way, Polo Storico is a department established by Lamborghini to specialize in the preservation, restoration, authentication, and parts supply of historical models.

Ad Personam

There was also a corner showcasing "Ad Personam," a complete customization program offered by Lamborghini, and there was a Revuelto on display there, which was also amazing.

The sales person told me that the exterior of this car was diamond dust, and although I didn't know if it was paint or a coating, it was definitely more sparkly than I had imagined.

I heard that the price of this Diamond Dust option (paint or coating) is in the eight figures, which is quite scary...

Four Lamborghinis were placed in the center of the indoor venue, facing the stage at the back of the venue.

From the front, there is the Reventón, Centenario, Sián, and Countach LPI 800-4.

These four cars alone were so impressive that it was difficult to get close to the front stage.

There was also a DJ booth in the middle of these cars, which was playing upbeat music as usual throughout the venue.

In addition to the champagne available at the entrance, soft drinks and wine were also available.

Well, my husband said to me, "You should have a drink since we're here, I'll be driving," but I felt bad about drinking alone (since he was driving), so I hesitated for a moment, but once I started drinking wine, I couldn't stop and ended up drinking every type of red wine.

I have no consideration for my husband and I'm not very frugal (lol).

With all the cool cars, music, delicious food, and most of all, the many people I got to meet again, it was hard not to drink (excuse me).

This time I was so busy drinking alcohol that I didn't get to try this, but they also served coffee by Lavazza, a luxury Italian coffee brand.

Finally, it was time for Lamborghini CEO Stephane to announce the cars that would be unveiled that day, but as expected, our family couldn't make it to the stage.

This was because on this day we had thought we would never see each other again, and we were able to have a miraculous reunion with our former Lamborghini salesman, who was a great friend to our family and whom we had parted ways with due to various circumstances (lol).

I never thought I'd be able to meet him again here, so I was really touched. I'm glad to see that he's doing well. I was so happy~^^

This former salesman was the person who first introduced our home to a Lamborghini, and later created opportunities for us to meet many wonderful Lamborghini owners, so we are very grateful to him, and we were very happy to be able to meet him again and see him in good health.

Of course, I am also very grateful to my current sales staff for their kindness.

...I had that initial excitement, and then I was reunited with people I had met at GIRO, and after that I ended up talking about Porsche with a Porsche-related acquaintance (sorry, I forgot it was a Lamborghini event...), and I ended up having a long conversation.

Lamborghini Few Off Limited Edition Fenomeno

In the end, the main event of the day, "Fenomeno," was announced, and before we knew it, we had been unable to get close to the stage.

The Fenomeno is said to be Lamborghini's most powerful V12 "Few Off Model."

This was the first time it was shown in the Asia-Pacific region.

Revuelto ad Personam (on the right below), which was also unveiled at the event, was also making its Asian debut on this day.

First, let's look at Phenomeno.

This Phenomeno is limited to just 29 units produced worldwide.

Hmm? I understand that it's a "few off" model, meaning that it will be produced in extremely small numbers, but why the odd "29 units"?

Just for bullfighting, 29 for "meat"?

It's two-wheel drive, so 29?

...No, no, Phenomeno is a four-wheel drive vehicle, and the word "meat" is Japanese, so they're definitely different (lol).

This, apparently,"One for our own collection and 29 for customers," so "30 in total."Maybe it's a small number, maybe 30 units.

The price is said to be $3.5 million, which is about 530 million yen at today's exchange rate. Amazing.

This Phenomeno is equipped with a V12 engine and three electric motors.

The powertrain is an 835 horsepower naturally aspirated engine, which, combined with three 245 horsepower electric motors, produces a total output of 1,080 horsepower.

Acceleration from 0 to 100 km/h takes just 2.4 seconds.

The maximum speed is 350km/h.

It's hard to see, but the side sill

We were also able to get inside the Phenomeno car, so we had the opportunity to experience what it was like inside.

I just can't comprehend the idea that I'm in a car worth over 500 million yen.

This is a view from the front seat, looking back, and the Y design is cute.

There is also this Y on the roof inside the car.

Revuelto ad personam

I would also like to take a look at the Revuelto of Ad Personam, which was released at the same time as Phenomeno on the same day.

This one also has a naturally aspirated V12 engine with three motors.

This car has been customised to a unique specification as an Ad Personam, with an exterior design that is half Bianco Asopo (white) and half Rosso Khonsu (red).

This is apparently the first time that a design has been used that creates a vertical fade effect, as if it were split in half vertically.

The red and white colours are said to be inspired by the auspicious culture in Japan, and are also the colours that symbolise the Japanese flag.

The calipers on the red body side were white, and the calipers on the white body side were red.

The interior is also divided into red and white, with the driver's seat being red and the passenger seat being white.

Ad Personam is the company that can handle even these small details.

If you look closely, you'll notice that the car also has a plate that reads "Lamborghini Day Japan 2025." This is a model that was truly made for this day.

Furthermore, Winkelmann's signature was added to the top.

What will you do with this car after this?

Centro Stile design studio

Also, inside the venue, the Centro Stile design studio, led by design director Mitja Borkert, featured live sketches by Phenomeno and expressed the brand's design philosophy.

There will also be a signing session with the artist himself.

Anyway, halfway through the event, delicious food was served and the drinks flowed well, so it was fun ^^

The pasta was tortellini and it was delicious. I love ravioli and similar dishes.

The main dish was Wagyu beef, which was also perfect with red wine.

Apparently dessert was served at the end, but unfortunately I wasn't able to enjoy it as the venue was too large.

Well, if you drink this much, you won't need anything else.

Since this day was Lamborghini Day, I not only got to see a lot of cool Lamborghinis, but I was also really happy to be able to meet people I had wanted to meet again, and it was a time when I felt grateful that my connections with people through Lamborghini are expanding in this way.

Phenomeno Cup Holder

...So, can I just ask one last thing?

On this day, I had the opportunity to see the Phenomeno, which is worth over 500 million yen and has only 29 units sold worldwide.

I was curious about this cup holder.

So check.

Pop!

Hmm?

This feels like déjà vu. Or rather, I've seen this before.

A scene you see every day is right in front of you...

But when I tried it out, I was right!!

It's just like my original Carrera!!

Hehehe. I guess this is just part of the charm (really?).

Sorry for the last one (lol).

No, even though the cup holders are the same, the Lamborghini shows me a whole different world than the Porsche.

I am truly grateful to have had this opportunity to have even a small connection with Lamborghini.

As I was driving home after leaving the venue, I happened to find a fellow GIRO rider sitting next to me, so we (the ones who weren't driving) took videos of each other and sent them to each other, and it was a warm and fun time until the very end.

I would like to cherish the connections that Lamborghini has brought me.

The other day, Cornish DayFollowing that, our family is being looked after by Cornes.Lamborghini ShibaThank you very much.

※In addition to the photos I took in this article,Official siteWe have also posted some photos that we have received.

Source:(Official) Lamborghini Official Site

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◆Lamborghini Day Japan 2022: Part 1 Opening ~ Parade Run

◆Lamborghini GIRO Japan 2025 Record 1 (Day 1-1)
◆Meet the Lamborghini Temerario: You can't hide who you are