第4回ポルシェ株主総会：ポルシェのストラテジー2035の3つの柱とは

The 4th Porsche Shareholders' Meeting

Porsche AG held its fourth annual general meeting of shareholders on June 23, 2026.

The main focus of the announcement was Porsche's "Strategy 2035," and three pillars of that strategy were revealed.

Here's a rough summary of what was announced:

Porsche aims to enhance sustainable profitability and strategic resilience.Strategy 2035The main elements of "[the project]" have been announced.
Pillar 1: Brand and Customer→We will dedicate all our efforts to what shapes the essence of the Porsche brand: its sports car DNA. Porsche will continue to be a brand for people who want to drive themselves, especially in a world where automation is advancing.
Pillar 2: Products and Technology→The key to making Porsche strong again is product strategy. Reduce the number of model variations and focus more.
Third Pillar: Companies and Business Operations→Porsche is systematically aligning its core business with its operations. One of the foundations of Strategy 2035 is a fundamental restructuring of the organization and streamlining operations at all levels.
Although the market environment remains very challenging, the earnings forecast for fiscal year 2026 has been finalized.
The Board of Directors and the Supervisory Board have proposed a dividend of €1.00 per common share and €1.01 per preferred share for the fiscal year 2025.

Porsche's New Strategy: Strategy 2035

Porsche projects a sales profit margin of 5.5-7.5% for its sales group, taking into account one-time expenses of 800-900 million euros and tariff costs of approximately 700 million euros.

This forecast assumes group sales in the range of approximately 35 billion to 36 billion euros, and a net cash flow margin of 3-5% for the automotive business.

The new Porsche AG strategy, "Strategy 2035," which was announced today, will be revealed in detail at Capital Markets Day on October 7, 2026.

According to Porsche CEO Michael Leiters:

We remain in a challenging situation, and therefore we are currently working on strategies that will lead to sustainable, healthy profitability and enhanced strategic resilience.
We are systematically focusing the company on its core business. One of the foundations of Strategy 2035 is Porsche AG's structural adaptation and rationalization at all levels of its organization.
Reduce complexity, clarify responsibilities, and increase accountability in implementation.

Strategy 2035 is built upon measures already initiated in 2025 and consists of three action areas: brand and customers, products and technology, and company and operations.

Strategy 2035 is composed of three action areas.

While the detailed decisions won't be known until the announcement in October, let's first take a look at Strategy 2035, which was announced today.

Pillar 1: Brand & Customer

It all starts with the Porsche brand and its customers.
Therefore, going forward, we will be focusing more than ever on the elements that characterize and clearly differentiate Porsche, namely, the following aspects of its identity:
- Sports car DNA
- design
- performance
- Driving pleasure
- tradition
- Exclusiveness
Especially in a world increasingly automated, we will continue to be a brand for people who consciously desire to drive themselves.
- →They emphasized that this is not about maximizing sales volume.
What's important is value, appeal, and profitability.
Increasing sales figures doesn't automatically make Porsche stronger.
Porsche becomes strong when customers make a conscious decision to buy a Porsche.
It's not because I really need it, but because I really want it and I'm willing to pay a fair price for it.

Pillar 2: Products and Technology

Product strategy is the decisive means to make Porsche strong again.
Porsche's portfolio has become too complex compared to its competitors, which is why it's reducing the number of model variations and becoming more focused.
- for exampleIn the US, the two body variations of the Taycan have been discontinued.
- By doing so, they are meeting the preferences of customers in the market.
As before, Porsche will invest in all three drive systems: internal combustion engines, hybrids, and electric vehicles.
Hybrid drive systems are not considered bridging technologies.
Rather, the high-performance hybrid powertrain specially developed for the 911 is a crucial technology that will support the future of the 911, and one of the foundations that will make up the 911 going forward.
- Because there will be no fully electric 911.
Regarding the development of electric vehicles, we plan to focus even more strongly on elements that will differentiate us from other companies.
- For example, the Cayenne Electric → I am confident that it will play a crucial role in Porsche's electric vehicle era and help build a true tradition of battery electric vehicles.

Third Pillar: Companies and Business Operations

We are exploring where further synergies between the models can be achieved.
Here, we are evaluating ways to leverage platforms and industry solutions more flexibly.
This clearly involves the intelligent use of the group's modular systems.
They have already proven that they have mastered this secret to success with the Cayenne and Macan.
At the same time, open discussions are taking place with employee representatives regarding socially responsible adjustments to employee numbers and other initiatives to ensure the competitiveness of Porsche's facilities.
There is agreement that action is necessary, and that action must be taken where it is necessary.
Porsche has a highly talented, motivated, and dedicated team.
However, in order to secure long-term competitiveness, the company rationalization plans that have been made so far will not be sufficient.

Made in Germany by Porsche: Porsche's commitment to German craftsmanship

Porsche AG has once again expressed its commitment to Germany as a key business base.

The brand image of "Made in Germany" is currently under pressure due to the challenging market environment, but the company has stated that it will not be deterred and will make the most of its strengths and its ability to develop unique sports cars.

It has been said that Porsche must rebuild its "Made in Germany" image and prove its capabilities, and that this will ultimately determine the future success of the company.

Further details regarding the newly announced "Strategy 2035" and "Future Package" will be released once final decisions have been made.

Such a comprehensive restructuring will not be completed in a few months, nor will Porsche return to the target profit margins it has achieved in the past in the short term. This is because significant improvements in Porsche's performance will mainly be driven by future products, which are the key driving force and therefore will take time.

Dividends are lower than the previous year.

At this year's annual general meeting of shareholders, Porsche's Board of Directors and Supervisory Board proposed a dividend of €1.01 per preferred share and €1.00 per common share for the fiscal year 2025.

While this proposal significantly exceeds the target dividend payout ratio of 50% of consolidated after-tax profits, it is explained as a responsible approach for the company, its stakeholders, and ultimately, its shareholders.

While the absolute dividend will naturally be lower than the previous year, Porsche has ensured financial flexibility during this period of transformation, and long-term value creation remains Porsche's goal.

Wolfgang Porsche supports Michael Reiters.

Wolfgang Porsche, Chairman of the Supervisory Board, has expressed his support for Michael Leiters, who will become CEO of Porsche from January 1, 2026, and has made the following statement:

"We are focused on discipline, clear priorities, and the systematic implementation of necessary measures. These measures will be very noticeable, and in some cases unpleasant. But they are necessary for us to get back on the path to success."

The Management Committee sets the direction through Strategy 2035. The Board of Supervisors closely monitors this process, with a clear focus on profitability, cost control, and sustainable value creation. Throughout this process, we remain attentive to the needs of our products and customers.

Porsche promises to always remain Porsche. I am confident that if we resolutely pursue this path, Porsche will surely regain its strength."

Michael Leiters, Wolfgang Porsche, Jochen Breckner

The newly announced Strategy 2035 is not simply a cost-cutting measure, but rather a long-term strategy to restore profitability while preserving what makes Porsche unique.

I would like to wait for the announcement in October for further details, but I would like to say at this announcement thatI recently heard that there are no plans to electrify the Porsche 911.I was really pleased to hear Porsche's CEO clearly state once again that "there will be no fully electric 911," and to hear Wolfgang Porsche himself say, "I can promise you that a Porsche will always be a Porsche."

Porsche's statement, "Porsche will always remain Porsche," is very powerful, and I think it gives us reason to be optimistic about what Porsche will do in the future.

Disclaimer

This press release contains forward-looking statements and information on the currently expected business development of Dr. Ing. hc F. Porsche AG. These statements involve risks and uncertainties. They are based on assumptions about the development of the economic, political and legal framework conditions in individual countries, economic regions and markets, especially for the automotive industry, which we have made on the basis of the information available to us and which we consider realistic at the time of publication. materially from those contained or implied by such statements. Forward-looking statements in this release speak only as of the date hereof. We do not retrospectively revise forward-looking statements. Such statements are valid on the date of their publication and may become obsolete. This information does not constitute an offer to exchange or sell or an offer to exchange or buy any securities.

Source:
◆(Official)Porsche AG provides further insight into the three pillars of Strategy 2035
◆(Official) Porsche AG adjusts dividend responsibly

Rika (911supercars.com)

I'm Rika, the author of this article. Since I got my hands on a Porsche 911, I've been completely hooked on Porsches and I can't stop loving them, so I started this blog. My favorite cars are the 911 Carrera (2/991), 911 Carrera Cabriolet & 911 Carrera T (1/992), GT3 (1/997) and 718 Cayman GT4 RS.