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2022 Porsche Summary: Annual Report 2023

Posted: March 14, 2023 Updated:

2022 will set 4 new records, and on to 'Road to 20'

Porsche's annual conference was held online on March 13, 2023 (Monday).

The annual reports up to last year are as follows:

Related article:
Porsche 2018 Summary: Annual Report 2019
Porsche Summary for 2019: Annual Report 2020
Porsche Summary for 2020: Annual Report 2021
Porsche Summary for 2021: Annual Report 2022

Now, let's take a quick look at the content announced in this Annual Report 2023.

  • 2022 Group sales of €37.6 billion, up 13.6% from the previous year (€33.1 billion)
  • Operating profit of 6.8 billion euros (up 27.41 TP1T) from the previous year by 1.5 billion euros
  • Group's vehicle deliveries and net cash flow for vehicles hit record highs
  • Group profit margin increased from 16.0% to 18.0%
  • In 2023, we will advance our Modern Luxury strategy and launch the “Road to 20” program necessary to achieve our long-term profit targets.

Porsche CEO Oliver Blume said: "In difficult circumstances, we were able to achieve the strongest result in Porsche history in 2022, and we were also able to offer our customers exciting new products. This is the result of Porsche's excellent team performance," he said, thanking the Porsche team members.

  • Despite the war in Ukraine, the coronavirus pandemic and global supply chain problems, Porsche AG received many orders and delivered 309,884 vehicles in 2022.
  • The figure of 309,884 units is an increase of 2.6% from the previous year (2021) of 301,915 units.
  • Automotive net cash flow increased from €3.7 billion to €3.9 billion

“Our success factors include improved price positioning, a strong product mix, increased vehicle sales, exchange rate impacts and tight cost controls,” said Lutz Meschke, Vice Chairman and Director of Finance & IT at Porsche. It is

PorscheWhat is Road to 20

A program called "Road to 20" announced by Porsche this time.

If this is what it is, it seems to be a program to achieve the goal that Porsche aims to increase the profit margin on sales of the group to 20% or more in the long term.

  • Road to 20 will make Porsche even more resilient and strengthen the brand
  • A new look at everything from the product range to its pricing to its cost structure
  • Improve the quality of contribution margin and make products more attractive
  • Road to 20 is a continuation of the successful Profitability Program 2025, which has allowed Porsche to harden its resilience to the crises of the past few years.

Focus on limited edition models, SonderwunschExpand your program

  • Porsche continues to push forward with its modern luxury strategy
  • Porsche is the world's most valuable luxury brand, according to the Luxury & Premium report by consulting firm Brand Finance
  • As a responsible brand in society, Porsche will combine superior products with a higher personal experience for customers.
  • Expanding product portfolio with new sports car concept
  • Focus on limited edition models and expand the Sonderwunsch program in the future
  • We want to meet customer needs and lifestyles more than ever before, and exceed customer expectations.

By the way, what is the "Sonderwunsch program" mentioned here? It is a special program that allows customers to create a one-off completely original Porsche with Porsche experts. matter.

Reference article:
Porsche Taycan 4S Cross Turismo with Jenny in blackpink
Now you can make a one-off car with Porsche. The first Cayenne customization

Full electric car Cayenne strategy

  • At the same time as the modern luxury strategy, Porsche wants to continue the ambitious electrification strategy
  • The all-electric Macan will go on sale in 2024
  • Full electric car 718 is scheduled for about the middle of this decade
  • These will be followed by the full electric Cayenne
  • The fourth-generation SUV underscores Porsche's goal of making the new 80% and above fully electric by 2030.

Full electric SUV positioned higher than Cayenne

  • It plans to expand its product portfolio with a fully electric SUV on top of the Cayenne.
  • With the typical Porsche flyline, the new model is designed to offer an all-new in-car experience, along with strong performance and autonomous driving capabilities.
  • New SUV model based on SSP Sport platform developed by Porsche
  • Emphasizes and strengthens sporty and luxurious positioning
  • We expect profit pool growth in this segment, especially in China and the US.

Reference article:Porsche's 7-seater SUV called "K1" in Porsche

  • Cayenne to receive one of the most comprehensive upgrades in Porsche history during 2023
  • Updates to third-generation models include three plug-in hybrids with even greater range
  • The new chassis also expands the range of capabilities: Porsche's renowned on-road performance, long-distance comfort and off-road capability.
  • It has also set ambitious sustainability targets and is working towards a net carbon neutral value chain for its vehicles in 2030 within the scope of its strategy.
  • This includes net carbon neutrality for future BEV models (assuming a total mileage of 200,000 km per vehicle).
  • In 2022 Porsche will also launch an eFuels pilot plant in Chile
  • This demonstrated that eFuels can be produced on an industrial scale.

Sajjad Khan takes over new Car-IT department

  • Porsche IT team to boost significantly in 2023
  • Sajjad Khan Heads New Car-IT Executive Board Division
  • Working with him to focus on the customer and effectively implement the strategy of the Car-IT department
  • In 2022 Porsche takes another step forward in digitalization
  • Combining the expertise of Porsche Digital, MHP and Porsche IT to form the Digital Family unit

Proposed dividend of €1.01 per preferred share

Porsche will have its largest (in terms of market capitalization) IPO in Europe on September 29, 2022.

AndIt was included in the DAX index shortly thereafter, 81 days later.I am very proud of

  • Share price rises from offer price of €82.50 to €114 (as of February 28, 2023)
  • This equates to a market capitalization of €108 billion
  • Earnings per ordinary share of €5.43 and earnings per preferred share of €5.44 in 2022
  • For the 2022 fiscal year, the board will consider paying a dividend of 911 million euros to the annual general meeting → This is "911 million euros" in English. 911^^
  • This is equivalent to €1.00 per ordinary share and 1.01 per preferred share

Porsche's medium- and long-term goals

  • Expected Group return on sales of 17-191 TP1T in financial year 2023, barring further economic difficulties
  • This guidance is based on Group sales in the range of approximately €40 billion to €42 billion
  • Aiming for a group operating margin of 20% or higher in the long term

Porsche's 2023 fiscal year

  • Porsche has two reasons to celebrate in 2023
  • One is the 75th anniversary of the Porsche sports car
  • And the other is the 60th anniversary of the Porsche 911
  • In June, he will compete in the 100th anniversary race of the 24 Hours of Le Mans in a newly developed Porsche 963.

Porsche will continue to switch to "higher gear" from now on.

The above was the annual report for 2023, which was a brief summary.

In response to this announcement, I can roughly imagine that it will be possible to increase the number of options that can be personalized and review the price range (price increase?). I'm happy to be able to personalize it to my liking, but I guess it's going to be expensive.

It seems that they will also focus on issuing limited cars, but I hope that they will not lower the value of the Porsche limited model name by releasing too many models named limited cars.

Of course, I think it's good to have a limited model that has a high rarity value and can only be obtained by a limited number of people, but since it's a wonderful Porsche, I would like more people to experience the wonderful performance of Porsche. I also think ^^

Finally, just in case, the following disclaimer is posted in this announcement, so I will reprint it here as well.


This press release contains forward-looking statements and information that reflect Dr. Ing. hc F. Porsche AG's current views about future events. These statements are subject to many risks, uncertainties, and assumptions. the economic, political, and legal environment in individual countries, economic regions, and markets, and in particular for the automotive industry, which we have made on the basis of the information available to us and which we consider to be realistic at the time of publication. If any of these risks and uncertainties materializes or if the assumptions underlying any of the forward-looking statements prove to be incorrect, the actual results may be materially different from those Porsche AG expresses or implies by such statements. This press release is solely based on the circumstances at the date of publication.

We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superseded.

This information does not constitute an offer to exchange or sell or an offer to exchange or buy any securities.

Source:(Official) Porsche achieves record figures and starts Road to 20 program

Related article:
Porsche 2018 Summary: Annual Report 2019
Porsche Summary for 2019: Annual Report 2020
Porsche Summary for 2020: Annual Report 2021
Porsche Summary for 2021: Annual Report 2022

Porsche Taycan 4S Cross Turismo with Jenny in blackpink
Now you can make a one-off car with Porsche. The first Cayenne customization
Porsche's 7-seater SUV called "K1" in Porsche

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