Porsche's domestic sales in Japan in 2025 will reach a record high of 9,767 units
According to an announcement by Porsche Japan, the number of new Porsche cars sold in Japan in 2025 reached a record high of 9,767 units (up 5.1% from the previous year).
*Figures based on data from the Japan Automobile Importers Association and the Japan Automobile Dealers Association
Number of new Porsche registrations (in Japan)
| 2025 | 9,767 units |
| 2024 | 9,292 units |
| 2023 | 8,002 units |
| 2022 | 7,193 units |
| 2021 | 7,009 units |
| 2020 | 7,284 units |
| 2019 | 7,192 units |
The main factors behind the increase in new registrations in Japan are the launch of the new Macan Electric (EV), as well as the full-year contribution of the Porsche 911, Taycan, and Panamera, which were redesigned in 2024.
Porsche US sales in 2025 will be 76,219 units
Next is the number of new car sales in the United States in 2025, which also achieved a record high of 76,219 units.
This is certainly the "highest number of vehicles delivered to date," but the number has increased by 52 units since last year.
Even so, despite the tariff issues and other issues, the fact that they managed to exceed last year's figure by 52 units is quite impressive, considering the current situation of Porsche.
By model, the Macan was the best-selling car, followed by the Cayenne. The 911 saw its highest-ever delivery numbers in December, but overall, deliveries for the year were down compared to the previous year. The Taycan also saw a slight decrease, with 4,142 units delivered.
Sales of the 718 increased as production neared its end, with deliveries increasing by approximately 12.3% to 6,399 units. Among these, the Panamera saw a significant increase of 16.8% over the previous year, with 4,651 units delivered.
| model | 2021 | 2022 | 2023 | 2024 | 2025 |
| 911 | 10,042 | 10,204 | 11,692 | 14,128 | 13,574 |
| 718 | 4,292 | 3,484 | 4,526 | 5,698 | 6,399 |
| Taycan | 9,419 | 7,271 | 7,570 | 4,747 | 4,142 |
| Panamera | 4,257 | 4,224 | 4,205 | 3,982 | 4,651 |
| Cayenne | 17,299 | 21,194 | 20,475 | 22,432 | 20,314 |
| Macan | 24,716 | 23,688 | 26,947 | 25,180 | 27,139 |
| total | 70,025 | 70,065 | 75,415 | 76,167 | 76,219 |
Porsche Certified Pre-Owned Vehicles in North America Set New Record
In North America in 2025, not only the number of new car sales but also the number of certified used car sales reached an all-time high, with 48,092 units sold, an increase of 111 TP1T from the previous year.
Source:
◆(Official) Porsche reports new all-time US sales record in 2025
◆(Official) Porsche to sell 279,449 vehicles in 2025
Related article:
◆Porsche's total (worldwide) new car sales in 2025
◆Porsche's worldwide new car sales in 2024
◆Porsche (Japan & USA) new car sales in 2024
◆List of articles on past Porsche sales, sales, etc.
I'm Rika, the author of this article. Since I got my hands on a Porsche 911, I've been completely hooked on Porsches and I can't stop loving them, so I started this blog. My favorite cars are the 911 Carrera (2/991), 911 Carrera Cabriolet & 911 Carrera T (1/992), GT3 (1/997) and 718 Cayman GT4 RS.
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