New Porsche registrations in Japan in the first half of 2022

Porsche sales from January to June 2022 are 4,068 units

Porsche Japan announces the number of new Porsche registrations in Japan in the first half of 2022. The number is "4,068". It seems that it was 3,924 units in the same period of the previous year, so it is a very good number in the first half of 2022.

Even so, there is one question. Why did you suddenly announce the numbers for the first half of the year?

Porsche JapanUntil now, only the results of the whole year have been announced.I feel like it. Maybe because it was doing well.

Or maybe it is a change due to the change of the president of Porsche Japan from July 2022 to a new one.

Porsche Japan CEO to Philip von Witzendorf

By the way, as of July 1stPress that Philip von Witzendorf will be appointed president of Porsche JapanI haven't seen anything since I saw it in April 2022, but have I been appointed?

I thought ...Porsche Japan Co., Ltd. siteWhen I looked at, the representative director was properly replaced by Mr. Philip.

Congratulations on your inauguration ^^

Porsche new registration number table in Japan from the past

Returning to the story, the number of units sold (numbers are according to the Japan Automobile Importers Association), but here is a table of Porsche's domestic sales volume (every year) for the past 10 years or so. ↓

Year	Number of registered units	% compared to the previous year
2009	3,214	-
2010	3,335	+3.8
2011	3,658	+9.7
2012	4,661	+27.4
2013	4,869	+4.5
2014	5,385	+10.6
2015	6,690	+24.2
2016	6,887	+2.9
2017	6,923	+0.5
2018	7,166	+3.5
2019	7,192	+0.4
2020	7,284	+1.3
2021	7,009	-3.8

Porsche in Japan from the pastFirst halfNew registration number table

This time, Porsche Japan also announced the number of vehicles sold in the first half of each year (according to a survey by the Japan Automobile Importers Association), so I would like to see that as well. Here is it ↓

Year	Number of registered units	% compared to the previous year
2010	1,668	―
2011	1,661	-0.4
2012	2,073	+24.8
2013	2,272	+9.6
2014	2,433	+7.1
2015	3,181	+30.7
2016	3,438	+8.1
2017	3,585	+4.3
2018	3,553	-0.9
2019	3,237	-8.9
2020	3,766	+16.3
2021	3,924	+4.2
2022	4,068	+3.7

Comparing the annual number and the figures for the first half in this way, it seems that the second half is working hard in 2019 and the first half is strong in 2020.

Why is this? If you think about it, after all, in response to the announcement in 2018 of the 992 type, which is the 8th generation of Porsche 911, which is now commonplace, the increase due to the arrival of that 992 in Japan I wonder.

Or, I looked at the numbers and thought about past events with nostalgia ^ ^

Porsche Japan has three major reasons why the number of new Porsche registrations in Japan was strong in the first half of 2022:

• Since I pushed Taycan, the new purchase group expanded, and Macan and 911, which made minor changes in July 2021, also worked hard.

• The impact of Porsche Center Takanawa, the largest store in Tokyo, Porsche Studio Nihonbashi, Japan's first urban concept store, and the relocation and opening of Porsche Center Minatomirai, an urban store with a hotel, and the continuation of dealers nationwide Effort

• Porsche brand experience facilities such as Porsche Experience Center Tokyo made Porsche feel closer to us, which may have influenced the purchase consideration of new users.

I'm sure there will be more people who want to buy Porsche in the future.

I hope that various problems in the world will be solved and that the ordered Porsche will arrive safely as soon as possible in the future ^ ^

Source:(Official) Porsche Japan record high number of new registrations in Japan in the first half of 2022 (January-June)

Related article:
◆ 2022 Q1 Porsche sales in North America
◆ 2022 Q1 Porsche sales worldwide
◆ Porsche AG's sales and operating income increased in the first quarter of 2022 (Hmm?)
◆2021 New car sales in Porsche (overall & in Japan)
◆ Porsche Summary for 2021: Annual Report 2022

◆Porsche Japan's new CEO is Philipp von Witzendorff (July 1, 2022)
◆Porsche Center Takanawa Open: Preview 1F
◆Porsche Experience Center Tokyo Related Articles