APEAL Study Surveys New Car Customer Satisfaction
"APEAL Study," which is the name of the survey conducted by JD Power, an American research company, is an abbreviation for "Automotive Performance, Execution and Layout."
In the 2021 survey of this APEAL study, Porsche got the highest score and was ranked at the top.
Porsche has been the top in the premium brand category for the third consecutive year in this customer's new car ownership and driving experience survey, which is conducted every year. amazing!
In response to this survey result, Kjell Gruner, CEO of Porsche in North America, said, "We will continue to strive to deliver'dreams' that surprise and please our customers."
The 2021 APEAL study explores the level of attachment and excitement for a new car purchased by a customer in 37 attributes such as comfort, luxury, and driving.
These attributes are measured on a 1,000 point scale and produce results.
Of the 1,000 points, Porsche got a score of 882, where the average value of cars in the premium brand category is 864.
This score is said to be tied not only with the winners of the premium brand category but also with the winners of the mass market category. By the way, the top in the mass market category is Dodge.
This survey will be the 26th in 2021, and this year's survey results are measured based on the responses received from 110,827 new car purchasers from February to July 2021. am.
In February 2021, Porsche 911 was also ranked at the top as "the most reliable car" in the JD Power Survey, and it makes me happy to see the result that Porsche is highly evaluated ^ ^
Click here for the article when 911 was selected→ Porsche 911 (MY18) becomes the most reliable vehicle in the JD Power survey
Source:
◆ (Official) Porsche tops JD Power APEAL Study for 3rd year running
◆ New Vehicles More Appealing Than Ever, JD Power Finds
◆ US Automotive Performance, Execution and Layout (APEAL) Study
◆ Porsche, Dodge Owners Love Their Cars The Most: JD Power Study
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
English 
Japanese