Are the Porsche and Ferrari logos the same horse? ... Porsche Bear key ring with a horse design

The prancing horse in the Porsche and Ferrari logos

As you all know, both the Porsche and Ferrari logos feature a prancing horse.

Recently, I was reading an article from overseas that suggested that the similarities between these horses may not be a mere coincidence, but rather the result of their respective histories coming together, so I decided to take a look into it.

The horse in the center of the Porsche logo (crest) comes from the coat of arms of the city of Stuttgart, Germany, where Porsche was founded.

Stuttgart has long had a deep connection with horse breeding, and the prancing horse has been used as a symbol of this on the city's coat of arms. Porsche has placed this regional symbol at the heart of its brand.

The place name "STUTTGART" is included with pride. If you think about it, this is like including "TOKYO". If you think about it, including the place name like this is quite a sign of local love and respect ^^

The Ferrari Prancing Horse is said to have originated from the emblem that Francesco Baracca, an ace pilot of the Italian Air Force during World War I, painted on his fighter planes.

According to the Ferrari official website, Enzo Ferrari, who won a race in 1923, met Baracca's parents, and Countess Paolina Baracca suggested that he put the horse that his son used on his car, saying, "Why don't you put this horse that my son used on your car? I think it will bring you good luck." This is what led to the adoption of this symbol.

By the way, there is a view that Baracca first got the horse motif when he shot down a German pilot who was carrying the horse emblem that symbolizes Stuttgart.If this theory is true, then it is possible that Ferrari's Prancing Horse is indirectly connected to a horse that originated in Stuttgart...or not.

In any case, Porsche and Ferrari came to the same symbol of a horse through different historical backgrounds, but it is said that both brands have been able to maintain the horse-centered logo without any particular dispute because each has clearly defined the meaning and origin of the logo within its own history.

Porsche Bear key ring in a horse costume

One more horse-related thing.

It's more of a costume, or rather a key ring of a stuffed Porsche Bear wearing a horse-design hoodie, and will be available in Porsche Lifestyle from the beginning of 2026.

This is so cute ^^

The horse hoodie even has a mane and tail attached to the back.

This horse Porsche Bear key ring comes in two different colors, and this brown bear is named "Ferry" and is (supposedly) a boy.

And this pink one is "Berry" and is (supposedly) a girl.

Berry's mane and tail are white, which makes her even more adorable.

Is this horse derived from a crest or a zodiac sign?

Now, here I am again starting to worry about trivial things.

What I mean is, did Porsche, who made this, say, "I decided to make this horse hoodie because there is a horse on the Porsche crest," or "Apparently there are countries in Asia that have something called the zodiac, and this year's zodiac sign is the horse, so I decided to make it a horse"?

be on one's mind!

It's hard to imagine that Porsche Japan would collaborate with Porsche China to create this car just for countries that have zodiac signs, so I first checked to see if it was available in other countries.

It was not possible to do a thorough search as the product was already sold out or on backorder in many places, and it did not show up easily even when I searched, but I was still able to confirm that it was being sold in the UK, Bulgaria, Australia, and the US.

Yep, this is definitely a global expansion.

Here's a description of this bear key ring on the American Porsche Lifestyle website:

As expected, there was no explanation like "because the zodiac sign is the horse."

The only explanation is "His hoodie is shaped like a horse." There's no specific explanation relating it to the horse on the crest.

Next, check out the Porsche lifestyle in Japan ↓

And wow, it says "Celebrating the Year of the Horse in 2026"!

This must be a horse, so it's probably associated with the Year of the Horse in Japan, right? Sorry for making such a rude assumption (lol).

My very own wild guess is that at a product development meeting at Porsche Lifestyle in Germany:

A: "The Porsche Bear is selling well, so let's make another one."
B: "How about we dress him in some kind of costume?"
C: "So, surely the animal most associated with Porsche is the horse?"
A: "Let's make him wear a horse-shaped hoodie... huh? That's nice."
D: "Oh! In China and Japan, there is a concept called the zodiac, and 2026 is apparently the year of the horse."
ABC: "What?! Then let's release a Porsche bear with a horse hoodie at the beginning of 2026. It's sure to be a hit. If it proves especially popular in China, where it's the Year of the Horse, it could help revive the popularity of the Porsche brand!"

So, they decided on a horse hoodie.

...Hahaha, no, I think I'm overthinking it, I'm really sorry (laughs).

Anyway, it's so cute, I just found out about this bear, so I made a reservation to go to the Porsche Center the day after, and the moment I saw it, I asked the Porsche Center to "keep it for me."

And actually, I compared some of the bears at the Porsche Center and finally decided to get the brown Ferry Bear on the left here ^ ^

Why did I choose the brown one? Because the name of the ferry comes from Ferry Porsche.

At the time, I thought Ferry's face was cuter, so I chose him (the pink Berry is cute too, of course!).

Each key ring costs 7,480 yen (tax included).

There is also a slightly larger stuffed toy version available. This one is priced at 17,490 yen (tax included)↓

Perhaps the pink one is more popular because it would make a great gift for women?

My 2026 Year of the Horse will start with Ferry the Porsche Bear ^^

Source:
◆How Porsche And Ferrari Borrowed The Same Horse For Their Two Different Car Companies
◆(Official)The début of the Prancing Horse
◆'Ferry' teddy bear key ring
◆'Berry' Teddy Bear Keyring
◆Porsche Center Takanawa Koishikawa Instagram

Related article:
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◆History and origin of Porsche Crest
◆Porsche crest (logo) proposals that were issued in the past
◆Porsche 911 Carrera T: Replaced with silver crest, black stone guard installed
◆Happy birthday ♥ ️ (4th time): He is a Porsche rider