History and origin of Porsche Crest

Porsche crest is the Porsche mark

The chassis number "356-001" of Porsche's first car "Porsche 356 Roadster" was registered on June 8, 1948, today, June 8, 2020 to June 1948, 72 years ago. 8th.

Today, June 8th, which is also a memorial day for Porsche, I would like to take a look at the history and origin of Porsche's crest.

Just a few days ago, Porsche rewrote its origin, so ^ ^!

First of all, if you are not so interested in Porsche, even if you say "Porsche's crest", you may not know what it is.

From the word Crest, you might think, "What about this?" But maybe ... three years ago, for example, I could confidently say "This is Porsche's Crest!" think. Cormorant. How much he didn't know about Porsche ... (laughs).

Crest is a so-called "emblem", and it refers to this Porsche mark that you may have seen somewhere once ↓

From here, I would like to see the origin of Porsche Crest, which Porsche uploaded on June 6, 2020, and other Porsche official websites. The source is at the end of the page.

* It seems that some theories are told at the beginning of Porsche Crest, but this time I am writing with the content written in the article published on the Porsche AG official website.

Original Porsche Crest

In the original Porsche Crest, the logo of the letters Porsche (PORSCHE) uses wide letters in the gold base color.

"The part drawn with PORSCHE and black letters" in this photo (a little new crest from about 1994) was not colored in the first original crest, it was gold ↓

The letters Stuttgart are embossed on a recessed background. The raised shoulder joints (forefoot) and the fluttering tail horse (Stuttgart Rössle) are very powerful.

The original first Porsche crest is characterized by a strong red-orange color, and the history of the crest dates back to the first Porsche 911 (1964-1973).

It seems that the Porsche logo (logo with the letters PORSCHE) was already attached to Porsche brand vehicles from the beginning as of 1948, but the Porsche emblem Crest was actually made until 1952. It seems that it was not.

I didn't know!

In March 1951, Porsche offered a total of 1,000 Deutschmarks to a German art school to create its own logo and held a competition. (* I feel that 1,000 Deutschmarks is not so expensive even if converted at the rate of that era, but I wonder if my rate conversion is wrong ...)

However, none of the designs were convincing to the management.

Around the end of 1951, when Ferry Porsche visited NY, American importer Max Hoffmann asked for the Porsche logo, and as a result, Porsche started creating the logo again.

In early 1952, Franz Xaver Reimspieß created the Porsche Crest. He is also the one who made the Volkswagen logo in 1936.

Amazing, the Volkswagen logo and the person who designed the Porsche Crest were the same person.

The Porsche Crest he created symbolizes the roots of the company Porsche, while at the same time representing the quality and dynamics of the product, and the horse in the center of the golden shield is in the city of Stuttgart. Taken from the coat of arms.

The letters of the Stuttgart name on the top indicate that Porsche is committed to the city in which it is located, and the red and black colors around it indicate Württemberg, respectively. -It seems that it was taken from the traditional emblem of Hohenzollern).

The design that looks like lashes is antlers (antlers of male deer).

And at the top of all these designs, the logo called PORSCHE is drawn like drawing an arch, and it is said that all designs are protected. Hmmm, isn't it cool ^^

The Porsche Crest was registered with the German Patent Office at the end of 1952 and then appeared on the Porsche horn button (center of the steering).

Then, in November 1954, it was attached to the characteristic bonnet of the Porsche 356 Speedster, and in 1959, it could be attached to the center cap of the wheel of the Porsche sports car.

Since then, Porsche has been wearing Porsche crests that prove the quality of Porsche on the hood of all Porsche models.

By the way, this Porsche Crest is protected by copyright and is one of the most famous trademarks in the world. It cannot be used commercially without the permission of the Porsche headquarters.

I think that some people in Japan also make their own goods, but the use of Porsche Crest requires permission from the Porsche headquarters, and if you do not have permission, it may be a copyright infringement. Please note that there is ^ ^

Porsche Classic Crest

The original Porsche Crest is compatible with a wide range of historical models from Porsche Classic, and is said to be made according to the original drawings and using special tools.

As in the old days, the original Porsche Crest is gold-plated, and its coloring and enamel painting are all done by hand.

Successive Porsche Crest

Unlike today's Porsche Crest, the classic Porsche logo does not use black for the letters PORSCHE and Stuttugart, only embossed.

Furthermore, the red part of the crest used to be closer to orange, the same color as the state mark of Württemberg-Hohenzollern.

In fact, if you look at the classic Porsche crest, you can see that it is more orange than the red of the current crest.

Over the years, the design of Porsche Crest has changed little by little.

Currently, the crests available in Porsche Classic have been distinguished as follows (Porsche Japan siteThan):

Models 356, 911F, 911G

Product No: 64455921002
model: 356 (1954-1965)
Product No: 901559210227
model: 911F (1965-1973), 911G (1974)

Porsche crests of this era were in the typical red-orange color, and the Porsche logo with the base color gold used thick letters. The letters Stuttugart are also embossed.

Models 911G, 924, 928, 944, 959, 964, 968

Product No: 901559290126
model: 911G (1974-1989), 924 (1976-1988), 928 (1978-1995), 944 (1982-1991), 959 (1987-1988), 964 (1989-1994), 968 (1992-1995)

Even in this era, the character part of Porsche is gold. Stuttugart is also embossed. The color of Porsche Crest is like transparent red.

Models 993, 986, 996

part number: 9965592101
model: Can be used for 993 (1994-1998), 986 (1997-2004), 996 (1998-2005), and other later model series

From this era, Porsche letters are black and thin. Stuttugart is embossed. The red color is also transparent.

Porsche logo is nice

This emblem called "Porsche Crest" which is a Porsche mark, logo and badge. I think it's very nice.

I often think that simple corporate logos are cool, but I like Porsche's wonderful, unhandwritten, "Kingdom emblem". Yeah? Two illnesses?

I would like to continue to live a life of riding the Porsche 911 while looking at this crest every day.

Porsche 72nd Anniversary

It was already two years ago that we celebrated the 70th anniversary of PorscheThat's scary as the flow of reality in reality (laughs), but anyway, today, June 8, 2020.

Porsche, congratulations on the 72nd anniversary.

I'm really happy to meet a car called Porsche. Running on a Porsche 911 makes me feel even more happy when I have fun, and when I have something I want to forget, it helps me to forget it.

Finally, here is a video of the Porsche Crest manufacturing process. I'm impressed with this ... it's too cool ...!

Oh yeah, needless to say? All of these Porsche crests are "100% made in Germany" ^ ^

One last word.

I love Porsche 911.

Source:
◆(Official) How the Porsche Crest was created　
◆(Official) Porsche Crest that suits your classic car　
◆(Official) Our top horse in the stable
◆The History of the Porsche Crest