Equipped with an advisory function using artificial intelligence in the configurator
It seems that new functions will be added to Porsche's car configurator.
The function is an individual option advice function using AI. In other words, for a person who is making his own Porsche with a configurator, AI will instantly start from a combination of billions of possible options based on the options he chose.
"Oh, how about this option for you?"
And the function that recommends it.
Yeah, in front of the configurator, I tried my best to shave off my worries, crying and crying, and managed to keep the option price down to about 1 million, but when I noticed that it was tempted by the new AI function, 300 It's a million-plus course.
e? is it wrong? (No, maybe so (laughs)).
The AI recommendation of this new function is that the "recommendation engine" will propose the best option for Porsche made by the customer, and this AI is based on millions of data in the configurator, dozens From the combination of 100 million possible options, it will instantly suggest the appropriate option for that particular customer.
It's instant, instant. Fraction of a second.
AI uses a neutral network and uses algorithms to find patterns in the data
This AI-based option proposal is a method that uses a neutral network, and makes it possible to make the best proposal for each customer by using an algorithm that finds patterns in the data.
According to the results of testing, this AI proposal was accurate for 90% and above, and the content of this proposal will be further optimized based on the new data added. The performance will improve steadily.
Axel Berger, Product Manager of Porsche's Advanced Analysis & Smart Data Division, said that by incorporating this AI function into Porsche's configurator, "making the configuration process easier for our customers", that is, "(customers) configure". It is said that "I can make it easier", but hmm, but as AI suggested the best option for me, "Yeah, that's good! That's exactly what I wanted." "Options. Thank you!", I'm already trembling from now on just by imagining the horror of adding more and more options ^ ^
It seems that it is unlikely that you will make the same proposal to any customer (because it is a personalized proposal), and it is said that we are focusing on protecting data and ensuring anonymity and managing it firmly. Customer privacy is always protected.
First installed in configurators in 6 countries
By the way, the configurator equipped with this AI function is currently (February 4, 2021).
- Germany
- England
- Switzerland
- America
- China
- Taiwan
It is said that it is installed only in the configurator of 6 countries.
It seems that it will be possible to access virtual consultation via the recommendation engine by clicking the light bulb icon at the bottom of the configurator's site.
I tried to access it to see what it looks like, but as of today, when I visited the US, UK, and Germany sites, the light bulb icon was not displayed yet.
Live chat came out in Germany, but it wasn't a light bulb icon ... This time I used access from a computer, and the browser is Google Chrome. I would like to see it again at a later date ^ ^
Currently, AI functions are still installed in these 6 countries, but it is said that they will be installed in configurators in other countries in the future, so Japanese Porsche configurators will also be equipped with AI functions, and everyone's The day when the option price goes up is near ...
I'm assuming that the number of options will increase steadily, saying, "I think you'll be even more comfortable with this option!", But when I actually tried it, it was actually an option. Far from being expensive, from AI
"Oh, you don't need a sports chrono package, so you don't need it. It's a waste. What? Seat heater? No, can't you spoil it?"
I was told that the options were being deleted more and more (laughs). That's it, it's cheap, but it seems to be treated coldly from Porsche ^ ^
I'm looking forward to the day when I can play with the configurator with AI.
Source: (Official)Personalized recommendations using artificial intelligence
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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