2023 Porsche sales in Japan will be 8,002 units
The number of new Porsche cars sold in Japan in 2023 is a record high of 8,002 (+11.2% compared to the previous year).
This figure announced by Porsche Japan is based on research by the Japan Automobile Importers Association and the Japan Federation of Automobile Dealers Associations.
Number of new Porsche registrations (in Japan)
| 2023 | 8,002 units |
| 2022 | 7,193 units* |
| 2021 | 7,009 units |
| 2020 | 7,284 units |
| 2019 | 7,192 units |
The main reasons for the increase in domestic sales (new registrations) are:
- Stable supply of vehicles through supply chain restoration
- Continued strong performance of 2-door sports cars including Porsche 911
- Taycan achieves record annual number of new registrations
are listed.
Due to various reasons, the annual number of new registrations for Porsche (domestic) has not increased dramatically over the past few years compared to the past, but in any case, strong numbers have appeared again in 2023. I think it was a great thing for Porsche Japan to (return?).
2023 Porsche America domestic sales volume is 75,415 units
Next is the number of new car sales in the United States in 2023, which also achieved a record high, with 75,415 units (+7.6% compared to the previous year).
Porsche North America seems to be happy that the number 75,415 units is the same, saying, ``In the commemorative year of Porsche's 75th anniversary, 75k units were sold.''
Breakdown of Porsche new car sales in North America in FY2023 (January 4, 2023 to December 31, 2023) by model
As for the breakdown of Porsche sales in North America in 2023 by model, it was a year in which the 911 and Macan did their best.
Regarding the 911, sales exceeded 11,000 units, an increase of 14.61 TP1T in the previous year for the first time since North American Porsche in 2007, and the Macan also exceeded the previous record set in 2021, reaching 26,947 units, an increase of 13.81 TP1T compared to the previous year.
Taycan sold 7,570 units, an increase of 4.11 TP1T compared to the previous year, and 718 sold 4,526 units, an increase of 301 TP1T compared to the previous year.
Cayenne seems to be OK since it has exceeded 20,000 units since last year, and there was not even a comment about Panamera.
| model | 2021 | 2022 | 2023 |
| 911 | 10,042 | 10,204 | 11,692 |
| 718 | 4,292 | 3,484 | 4,526 |
| Taycan | 9,419 | 7,271 | 7,570 |
| Panamera | 4,257 | 4,224 | 4,205 |
| Cayenne | 17,299 | 21,194 | 20,475 |
| Macan | 24,716 | 23,688 | 26,947 |
| total | 70,025 | 70,065 | 75,415 |
Porsche certified used cars in North America are also doing quite well.
It seems that sales of Porsche certified used cars in North America in 2023 were also quite strong, reaching a record high of 38,788 units, an increase of 17.7% compared to the previous year.
Source:
◆(Official) Steady growth of Porsche 911 and Taycan will continue to record stable sales in 2023
◆(Official)75k cars in our 75th year: Porsche reports record US retail sales for 2023
Related article:
◆Porsche's new car sales in 2023 (worldwide)
◆2022 Porsche (overall & US) new car sales
◆List of articles on past Porsche sales, sales, etc.
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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