Porsche will run in the Tokyo Marathon as the lead car, timing car, etc.
Porsche has signed an official partnership agreement with the Tokyo Marathon for three years from 2025 to 2027, so of course the Porsche Taycan and Macan Electric (EV) will once again be appearing as lead cars at this year's Tokyo Marathon.
The design for the Tokyo Marathon 2026 has been released, so I'd like to take a look.

This time, the message "Run Fast. Dream Big." will be printed on the rear of the vehicle, expressing encouragement to all runners who continue to run towards their dreams while challenging their limits.
...Hmm? Isn't the font a little too simple? ...or so I thought (sorry (lol)). I wonder if this will be the actual design.

The front once again features calligraphy by calligrapher/artist Yuna Okanishi.

At the Tokyo Marathon 2026, the Taycan will kick off the race as the lead car, followed by the Macan EV, which began deliveries in Japan last year, supporting the runners as the timing car.

Being able to see Porsche supporting the course from the start at Tokyo Metropolitan Government Building to the finish at Gyoko-dori in front of Tokyo Station is one of the ways I enjoy the Tokyo Marathon.
By the way, this timeThe Tokyo Marathon will be held on Sunday, March 1, 2026...

If you have time and can come to Tokyo, why not come and see the cool Porsches running alongside the marathon runners up close?

Porsche Studio Nihonbashi will become a hospitality area on the day of the Tokyo Marathon 2026
On the day of the Tokyo Marathon 2026,Porsche Studio Nihonbashi" will be open as a special hospitality area from the start to the end of the tournament.

There will be an exhibition of vehicles designed for the Tokyo Marathon, and a space will be provided where anyone can drop in freely.
They also sell Porsche Lifestyle (Porsche goods), so even if you've never been to Porsche Studio Nihonbashi before, why not stop by while you're watching the Tokyo Marathon?

Run Fast. Dream Big. Campaign
In addition, the "Run Fast. Dream Big. Campaign" will be held from Friday, February 13, 2026.
This is a lottery where people who enter using QR codes that will be installed at Porsche authorized dealerships nationwide (Porsche Centers, Porsche Studios, Certified Used Car Centers) from Friday, February 13th to Sunday, March 22nd, 2026 will be entered into a lottery to win special "Porsche Lifestyle" items.

Run Fast. Dream Big. Campaign Overview
[Period] February 13th (Fri) - March 22nd (Sun) 2026
[How to apply] Enter via the QR code installed at authorized Porsche dealerships nationwide.
[Prize] "Porsche Lifestyle" special item (20 people will be selected by lottery)
All you have to do is enter, so why not give it a go?

I don't have any particular friends running in this year's Tokyo Marathon, but if I have time I'd still like to go and watch a bit.

To all those running the Tokyo Marathon 2026, good luck and have fun!


reference site:Tokyo Marathon Official Website
Source:(Official) Visuals of the official Porsche vehicle for the Tokyo Marathon 2026 revealed
Related article:
◆Porsche Macan EV and Taycan Turbo GT to appear at Tokyo Marathon 2025
◆Porsche Macan Electric running in Tokyo Marathon 2025
◆Porsche's fully electric vehicle, the EV Macan, will lead the Tokyo Marathon 2025
◆Porsche Taycan appearing in Tokyo Marathon 2024
◆Porsche Taycan appears at Tokyo Marathon 2024
◆Taycan appears at MGC 2023
