BMW is the most seen car maker on TikTok, Porsche is fourth

Aggregation results for luxury car brands

I haven't used it so I don't know much about it, but TikTok is still very popular worldwide.

It seems that many car makers are also making efforts to promote the existence of their car brands and models on this TikTok, and as a result, it was BMW that gained overwhelming popularity on TikTok this time. It seems.

Dick Lovett, a British car dealer, has counted "the number of posts with luxury car names attached to hashtags" on TikTok this time.

As a result (as of June 15, 2021), it was found that BMW-related hashtags have been played (viewed) about 22 billion times, which is more than double the number of 9.3 billion times of Audi, which is in second place. ..

BMW has been running a campaign called "#the1challenge" on Tiktok and Instagram since 2019 in conjunction with their app, so it seems that the influence was great.

But that's how Tiktok became popular as of 2019? BMW's marketing that moved at the moment when it was decided was wonderful, and in fact it resonated even a few years later and it appears as a result.

In fact, Jörg Poggenpohl, senior director of BMW's digital marketing division, said, "We are using Tick Tok to promote the BMW brand, targeting young people who are familiar with digital things." ..

Number of posts viewed by car makers on hashtags on TikTok

This is the total number of views.

Jaguar came in after BMW and Audi, and Porsche was in 4th place.

And a little surprisingly, Mercedes isn't in the top eight, even though it should have sold quite a lot. Is it a policy not to advertise on SNS (especially TikTok) too much?

Views of TikTok by BMW model

By the way, the breakdown of the number of views as a model among BMW is as follows. M4 at Dantotsu. Then M3. M push.

Views of TikTok by Porsche model

After all, what is worrisome is the breakdown of Porsche, so let's first look at Porsche.

He said yes and even said that "I bought two sets in case I failed to put them on, but one shot worked fine, so I have one left over, Why don't you take it"

Is Panamera the first place? ?? This is surprising. The 2nd and 3rd place are Macan and CayennePopularity from the point of view of sales volumeI'm satisfied with it. Panamera, you're surprisingly number one ...

I had the image that Porsche puts the most effort into SNS distribution to young digital people, but it is the 4th place.

Audi number of views of TikTok by model

I would like to see more and more ^ ^

Number of views of TikTok by Jaguar model

Ferrari model views of TikTok

Land Rover TikTok views by model

Range Rover TikTok views by model

TikTok views by MINI model

Aston Martin TikTok views by model

Dick Lovett, which aggregated the number of views from this TikTok hashtag, is an annotation

"There is a possibility that an abnormal number is included when counting hashtags."

Since it is annotated, 100% may not be an accurate number, so for your reference only ^ ^

Source:
◆ DICK LOVETT TikTok's Luxury Cars
◆ TikTokers Love BMWs, Are More Interested In Cars Than SUVs