★ Addition (October 2, 2019) ★
A special model "Panamera 10" to commemorate the 10th anniversary of Panamera has been announced. For more information about that, please see the related article below ^^
Related article:Panamera10: Porsche Panamera 10th Anniversary Edition
April 19, 2009 Panamera World Premiere
Porsche Panamera is said to have celebrated its 10th anniversary this year in 2019. 10 years later, early! Panamera was first announced on April 19, 2009.
Then, in commemoration of the 10th anniversary, I would like to take a quick look at Mr. Panamera ^ ^
161,700 units of the 1st generation Panamera have been sold, 73,700 units of the 2nd generation Panamera, and the Panamera as a whole has sold a total of 235,400 units from the launch 10 years ago to the first quarter of 2019. that's right.
Panamera share in Japan worldwide is 2% or less
Looking at the area where Panamera is selling, I was quite surprised. Panamera's worldwide share in the 10 years from 2009 to 2019 is:
- Europe 30%
- China 29%
- North America 28%
… Hmm. It seems that most of Panamera is actually sold in the above three areas. If you add the German 11% to this (assuming the German and European percentages are not covered), the overall number is 98%.
In other words, Japan is only included in "Other 2%"! !! !! This was quite surprising.
The history from the start of Panamera sales is as follows.
- World premiere of 1st generation Panamera in Shanghai on April 19, 2009
- March 1, 2011, the first full hybrid in the luxury class
- April 20, 2013, the first plug-in hybrid in the luxury class
- World premiere of 2nd generation Panamera in Berlin on June 28, 2016
- March 7, 2017, Sports Turismo World Premiere in Geneva
Panamera's concept is roughly divided into four.
- Athletic: Panamera Turbo marks 7:38 at the Nürburgring
- Variable : Sports Turismo has 4 seats + 1 seat concept (5-seater wagon)
- Luxurious: Luxury long wheelbase, rear seats with entertainment and massage
- Innovative: Porsche Advanced Cockpit with Touch Control & Online Service
And Panamera Turbo SE hybrid boasts 680 horsepower, and in 2018, Panamera's hybrid car share in Europe was 67%. ExactlyAs reported in the 2018 Annual Reportis.
Video: 10 years of the Porsche Panamera
Then, Porsche has released a video of Panamera looking back on the last 10 years, so I would like to see it ^ ^ The original video is at the end of this page.
The video starts with the footage from 2009. Yes, 2009 is the year President Obama took office in the United States. It was 10 years ago! And it was a time when Germany was slowly recovering from the economic crisis.
At that time, Porsche announced a series that will be Porsche's fourth model in Shanghai on April 19, 2009.
The model name, yes, that is "Panamera".
It was a completely new model for Porsche called the "sports coupe," Porsche director Wolfgang Durheimer said.
There was a lot of competition in the new Panamera on the market. For example, Mercedes, Maserati, Jaguar, etc.
But Panamera was clearly more prominent than these other models from the beginning.
"The long history of making a sports car called 911" is flowing into Panamera ...
In conclusion, Panamera became "a luxury 4-door model that inherits the genes of sports cars".
Panamera is not only a luxury, but also provides a lot of space in the car, so even a person with a height of 180 cm (the man below is 180 cm) can still afford to have his head on the ceiling. Not only that, there is plenty of space for your hands and feet.
I hadn't thought about it, but if you're over 180 cm tall, it's quite natural for you to have your head on the ceiling, right? ?? I had never thought about it, so I was surprised at that ^^
So it wasn't easy to design a car to have a hatchback style while keeping plenty of space overhead.
"As there have been various criticisms, the first Panamera side view was certainly'not photogenic'," he said.
... No, I wonder if Porsche people can say such a thing ^ ^? I think that, but I'm sure that it was quite difficult to achieve both the "concept that I wanted to achieve (a feeling of luxury with a spaciousness)" and the "design that I wanted to show as Porsche".
However, the looks are finally said, "I'm glad I found a unique personality in Panamera."
Certainly, Panamera feels like "Panamera" (I'm sorry for the strange comment (laugh)).
The first Panamera sold 160,000 units, which was very important for Porsche.
Because Porsche had invested 1 billion euros in the development of this car. That's about 124.5 billion yen.
At the time of the second generation Panamera, the Leipzig factory was expanded to 100,000 m2 and the number of employees was 1,200.
In this way, when the second generation Panamera was announced in 2016, it was said that the Panamera became "a tremendously improved design".
Later, Panamera Sports Turismo was released, and it became possible to provide even larger space.
There is also a change in the specifications, and the top model Panamera is a hybrid with 680 horsepower.
Today, the Panamera has become an integral model for the Porsche family, with 38,000 units sold in 2018.
However, that is not enough yet, and we are still starting to develop the next generation Panamera at full speed.
No matter what engine is used in the future, Panamera will continue to succeed ... and the video will end.
Congratulations on the 10th anniversary of Porsche Panamera! Please continue to evolve cooler on luxury routes ^^
Click here for the original video ↓
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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