Currently Porsche's largest market is China
Continued→ (Updated 2021.8.31):Porsche establishes Porsche production plant (assembly / final assembly plant) in Malaysia
Porsche CEO Oliver Blume told the Financial Times that Porsche "will not build a production plant in China for some time."
Currently, the largest market for Porsche is China, and even if you look at the marketing when Porsche makes world premiere of various models in the last few years, you can see that the Chinese market is very important. It was taken.
The 4-cylinder model 718 was released, Because it was targeting young women in the Chinese market, or rear-wheel drive / single motorChina was the first in the world to announce and start selling the Taycan.Loose.
actual,Porsche worldwide sales of 272,162 units in 2020Of these, 88,968 were destined for China. By the way, 80,892 units are for Europe and 57,294 units are for the United States.
Therefore, originally, if you build a Porsche production factory in China, you will be able to sell cars more efficiently, but this time Porsche denied this.
Stick to Made in Germany
In order to keep the image of "Made in Germany" in the future, Porsche decided to stick to the production of Porsche only in Germany. I strongly agree with this.
I'm not denying all the products made in China, but I wonder if "Porsche is Made in China" is just unacceptable.
Of course, Porsche does not mean that "Porsche is made only in Germany", Cayenne is made at VW Group's multi-brand factory in Bratislava, Slovakia.
Furthermore, in the past, there was a time when he was making Cayenne and Boxster in Finland in cooperation with Valmet Automotive.
Still, if you build a huge Porsche factory in China, it is a measure for a big market, so it may be possible to produce at least 100,000 units a year from the beginning. I don't know.
In that case, a few years later, at least Porsche sold in Asia is likely to become established as "Porsche is Made in China, isn't it?"
But I don't know after 10 years
Oliver Blume said that if the Chinese market continues to be the mainstream for Porsche, he thinks that a Chinese factory may be needed in the end, "I do not know 10 years from now. It is also said.
"It depends on how the number of units sold will change and the regulations of each country."
Well, what if 10 years from now, not only will Porsche, which runs only on gasoline, disappear, but it will also be made in China. Well, it seems that he decided "I do not have it now" for the time being, so I would like to rest assured for a while ^ ^
Is it possible to build a factory in Malaysia?
Oh yeah, there is also an article that Porsche is considering building a production plant in Malaysia, but that isBloomberg on February 6thWas told that it was reported that way in Malaysia.
It was reported that Oliver Blume spoke to the Financial Times on February 14th.
Is this a denial that "I have no plans to build a factory in Asia right now" or "I will not build one in China (but I will build one in Malaysia)"?
However, more than a week after Bloomberg, the Financial Times dared to deny the Chinese factory because it was "sticking to Made in Germany", so I thought that this would also mean that Malaysia also denied it. I am.
Well, I don't know.
Continued→ (Updated 2021.8.31):Porsche establishes Porsche production plant (assembly / final assembly plant) in Malaysia
Source:
◆Porsche rules out Chinese factory as it hails cachet of'Made in Germany'
◆Porsche Plans Assembly Plant in Malaysia, Edge Reports
◆Porsche Rules Out China Factory Because People Want Cars From Germany
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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