2024年のポルシェまとめ：アニュアルプレスカンファレンス2025

Recording solid performance in a challenging environment

Porsche AG held its annual press conference on March 12, 2025, where it announced what Porsche's financial year 2024 would be like and what the future holds.

The annual reports up to last year are as follows:

Porsche AG said the company was able to finish 2024 with strong performance despite a challenging environment, with record sales in four of the five global regions and strong net cash flow for the automotive division, nearly reaching the record level set in 2023.

There were also a lot of talk about new models, so let's take a look at what was announced in detail:

Porsche has successfully relaunched five of its six model lines with the Cayenne, Panamera, Taycan, 911 and electric Macan.
At the same time, we have adapted our products and business plans to changing circumstances.
We will continue to use multiple drivetrains in the future.
Customers will be able to choose between internal combustion engine, plug-in hybrid and fully electric drivetrains across all vehicle segments well into the 2030s
Given the significantly longer global transition period to electric mobility, Porsche will be expanding its product portfolio over the next few years.Add new models with internal combustion engines and plug-in hybrid powertrains

911: a sports car icon with a new top variant

PorscheFurther highly impressive variants, particularly of the 911 models, are planned
This includes high-yield and exciting limited edition models.
The 911 will revive the style of the 1970s through a limited-edition heritage model from Porsche Exclusive Manufaktur.
This is the third of four collector's cars from Heritage Design Strategy.
A further flagship 911 model will also be introduced in the medium term, further raising the bar in the sports car segment.

The decision to go all-electric was made to make the Macan better in every respect, and this decision remains unchanged.
The fully electric Macan sets new standards in terms of performance, driving experience and design, and has been met with overwhelming customer response.
Once the internal combustion engine Macan is phased out, the Macan will be the only fully electric model available worldwide.
At the same time, Porsche continues to monitor market trends and customer demand, and will adjust its product strategy ahead of time if necessary.
For example,Currently evaluating separate model lines in the SUV segment with internal combustion engine and hybrid powertrains
It will benefit from synergies with a new design and a characteristic Porsche profile.The new model could be released towards the end of the 2020s.

At Porsche, all three drive technologies stand for "emotion, performance and efficiency"
One example is the Cayenne, whose current generation (a combination of ICE and plug-in hybrid models) will be the most significant product upgrade in Porsche's history when it arrives in 2023 and will be further developed through significant engineering efforts in the future.
Cayenne sales hit record high in 2024
The fourth-generation Cayenne (a completely new and redesigned model) is intended to significantly support Porsche's strengthening of electric mobility.
ICE and EV models will be sold side by side until the 2030s
Following the fully electric Cayenne, the company will introduce a fully electric model in the 718 segment.

Porsche is expanding the possibilities for customization
With over 1,000 Porsche Exclusive Manufaktur options already available, the Sonderwunsch program offers customers everything they want, from special details to factory one-offs.
Average revenue per vehicle with exclusive manufacturing options has doubled in the past five years
The capacity of Exclusive Manufacturing is set to be significantly expanded in the future.

A comprehensive program of restructuring and realignment

At the end of February 2025, Porsche AG will begin long-term changes to its board of directors.
Dr. Jochen Breckner (47) takes over as Head of Finance and IT
Matthias Becker (54) takes over as Head of Sales and Marketing
The two men replace Lutz Meschke (58) and Detlev von Platen (61), who left Porsche by mutual consent.

It also launched a comprehensive program to resize the company.
Plans to cut around 1,900 jobs by 2029
Leverage demographic changes, natural attrition, and employment restriction policies to achieve this reduction in workforce
In addition, socially acceptable measures such as special programs for partial retirement and severance agreements with severance payments in individual cases are implemented voluntarily.

The company is also cutting a further 2,000 jobs as fixed-term contracts expire.
In addition to these immediate measures, management and the works council are negotiating a further restructuring package later this year.
This will make Porsche even more efficient in the medium to long term.

Mr. Oliver Blume and Mr. Jochen Breckner

He also promotes the Road to 20 performance program.
In 2024, this program played a significant role in partially offsetting the negative impact of a challenging environment on our results.
In the future, this will be the main means for the Group to achieve its basic long-term goal of an operating profit margin of over 201 TP1T.
In 2025, we will focus on cost structure and strengthen Road to 20 again, aiming to further improve profitability.

2024 will be a good year

Revenues in fiscal year 2024 were primarily affected by the challenging economic environment and the complete renewal of the product portfolio
Tense market conditions in China, a delayed global launch of e-mobility and disruptions to supplier networks impacted revenue and return on sales
Porsche management has partially mitigated these effects with various measures.

Sebastian Rudolph, Oliver Blume, Jochen Breckner

Group sales came in at €40.1 billion, down 11% from the previous year's figure (€40.5 billion).
But Porsche was able to almost completely compensate for the decline in sales.
This was achieved through an increased level of customization and improved price positioning of newly launched products.
Group operating profit falls to €5.6 billion (previous year: €7.3 billion)
Group operating profit margin was 14.11 TP1T (previous year: 18.01 TP1T)
In 2024, Porsche has proven to be profitable and financially strong even in difficult times
Automotive net cash flow was €3.7 billion, roughly in line with the record year in 2023 (€4.0 billion).
This figure includes a cash outflow of €250 million related to pension schemes.
Automotive division net cash flow margin of 10.21 TP1T (previous year: 10.61 TP1T), above expectations

Deliveries for fiscal year 2024 are also strong, at 310,718 units (still down slightly from 320,221 units the previous year).
Sales records achieved in four out of five global regions (Europe, Germany, North America, International and Emerging Markets) despite a challenging environment
The best-selling model was the Cayenne (102,889 units), ahead of the Macan (82,795 units) and the 911 (50,941 units).
In FY2024, 271 TP1T of new vehicles delivered were electrified (full EV or plug-in hybrid).
Approximately half of these are full EVs (12.7%).
This percentage is expected to increase significantly in the coming years.
By 2025, electric vehicles are expected to have a capacity of 33-351 TP1T, while fully electric vehicles are expected to have a capacity of 20-221 TP1T.

In motorsport, Porsche aims to win the FIA World Endurance Championship (WEC) drivers' title and all classes in the American IMSA race series in 2024.
In Formula E, works driver Pascal Wehrlein became Drivers' World Champion.

Dividends will remain at the same level as last year

Earnings per ordinary share of €3.94 and earnings per preferred share of €3.95 in 2024
The Management Board and Supervisory Board will propose a dividend payment of €2.1 billion to the Porsche AG Annual General Meeting
This equates to 2.30 euros per ordinary share and 2.31 euros per preferred share, the same as the previous year.

2025: The start of a comprehensive realignment

In 2025, Porsche will invest a total of an additional 800 million euros in restructuring, product portfolio, software and battery activities
This is expected to boost profitability and resilience in the short and medium term
Significant restructuring and investments are expected to negatively impact fiscal 2025 results
Embarking on a conscious and comprehensive realignment to sustainably strengthen Porsche for the future
The market environment is expected to remain very tough through 2025, with competition in China expected to intensify.
Geopolitical uncertainty is also expected to continue with the new US administration.
The current 2025 forecast takes into account current framework conditions and does not take into account any further potential import restrictions or tariffs.

Based on the above assumptions, we forecast that the Group's operating profit margin for FY2025 will be 10-121 TP1T, lower than the FY2024 figure.
Besides planned additional investments, the main reasons include declining vehicle sales and continued high cost levels along the value chain.
Furthermore, recent large-scale investments will result in very high depreciation costs.
The forecast includes sales assumptions in the range of approximately €39 billion to €40 billion.
In the long term, we will work to achieve a group operating profit margin of over 201 TP1T, but in the medium term, we will aim for 15 to 171 TP1T as the environment remains tough.

Porsche AG Group	2023	2024	change
Sales	€40.53 billion	40.08 billion euros	-1.1%
Operating income	€7.28 billion	€5.64 billion	-22.6%
Operating margin	18.0%	14.1%
sales quantity	320,221 units	310,718 units	-3.0%

This concludes the details announced today.

The "new model (that may be released in the future)" mentioned this time is said to be an SUV about the size of a Macan, so there is a possibility that a new SUV model different from the K1 that has been rumored until now will be released.

I'm looking forward to seeing what comes out about 911!

Disclaimer:

This press release contains forward-looking statements and information that reflect Dr. Ing. hc F. Porsche AG's current views about future events. These statements are subject to many risks, uncertainties, and assumptions. materializes or if the assumptions underlying any of the forward-looking statements prove to be incorrect, the actual results may be materially different from those Porsche AG expresses or implies by such statements. Forward-looking statements in this presentation are based solely on the circumstances at the date of publication. We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superseded. This information does not constitute an offer to exchange or sell or an offer to exchange or buy any securities.

Source:(Official)Porsche AG records robust results in a challenging environment

Rika (911supercars.com)

I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).