ワールドワイドでの2026年Q1ポルシェ販売台数

Porsche's sales for the first quarter of 2026 are projected at 60,991 units.

Porsche has announced its worldwide sales figures for the first quarter of 2026 (January-March). The total number of Porsche vehicles sold was 60,991 units.

This figure represents a decrease of 151 TP1T compared to the same period last year. Last year's Q1 sales were 71,470 units.

Porsche AG cited the following as the main reasons for the decline in sales:

Production of the 718 model with an internal combustion engine has ended.
Strong production growth of the electric vehicle Macan compared to the same period last year.
Elimination of tax incentives for electric and hybrid vehicles in the United States.

These are some of the examples given.

The 911 performed well in Q1 2026.

In Q1 2026, the 911 series was overwhelmingly popular, with 911 deliveries increasing by 221 TP1T compared to the same period last year.

The sales breakdown of all 911 derivative models is said to be well-balanced, with the GTS, Turbo, and GT models accounting for a particularly large share.~~Selling~~It's selling well...

They also stated that they were able to maintain a balanced sales structure across all global regions.

Matthias Becker, Member of the Board of Management for Sales and Marketing at Porsche AG, said the figures were in line with expectations overall, and that the strong demand for the 911 and the high sales ratio of higher trim levels clearly demonstrate that the core of Porsche's sports car brand remains very strong.

The company plans to focus on launching the fully electric Cayenne over the next few months, with deliveries to the first customers expected to begin sometime after the summer.

North America remains a strong market.

Looking at sales figures by region, sales in North America remain strong, with 18,344 units delivered.

However, due to the increased production of the Macan electric vehicle the previous year, the number of deliveries was very strong, and currently, the figures are 111 TP1T below the 2025 level.

In the German domestic market, 7,778 units were delivered, a slight increase of 41 TP1T compared to the same period last year. In Europe excluding Germany, deliveries in the first quarter totaled 14,710 units, down 181 TP1T compared to the same period last year.

This is also said to be mainly due to the significant impact of the increased production of the Macan electric vehicle the previous year.

In China, sales were down 21% year-on-year to 7,519 units. This decline is mainly attributed to the continued challenging market environment in China and Porsche's focus on price-conscious sales.

In overseas and emerging markets, sales were also significantly down year-on-year, down 201 TP1T to 12,640 units. This is said to be due to the discontinuation of production of the internal combustion engine-powered 718 and the successful market launch of the Macan electric vehicle, which was also released the previous year.

First quarter of 2026 (January-March 2026)
Porsche worldwide sales

	2022	2023	2024	2025	2026	Year-over-year basis
Worldwide	68,426	80,767	77,640	71,470	60,991	-15%
Germany	6,925	8,247	11,274	7,495	7,778	4%
North America	15,167	19,651	15,087	20,698	18,344	-11%
China	17,685	21,365	16,340	9,471	7,519	-21%
Europe (other than Germany)	16,186	18,420	20,044	18,017	14,710	-18%
Overseas/Emerging Markets	12,463	13,084	14,895	15,789	12,640	-20%

The best-selling model in Q1 2026 was the Cayenne.

Across the entire model line, the Cayenne recorded the highest demand with 19,183 units sold (down 41 TP1T year-on-year).

The all-electric version of the Cayenne is scheduled to be introduced to the global market in stages starting this summer.

911 sales reached 13,889 units in the first quarter, which, as mentioned earlier, represents an increase of 221 TP1T compared to the same period last year. This confirms that Porsche has once again recognized that what customers expect from Porsche is Porsche as a leading manufacturer of sports cars.

A total of 18,209 Macan vehicles were sold, of which 10,130 were internal combustion engine models. Therefore, the number of electric Macan vehicles delivered was 8,079.

The company continues to offer internal combustion engine models in most markets outside the European Union, and production is expected to continue until the summer of 2026.

Overall, deliveries across the Macan model range decreased by 231 TP and 1 T compared to the previous year. According to Porsche, this was mainly due to the decline in the adoption rate of electric vehicles, the market launch of the Macan Electric in the same period last year, and the elimination of tax incentives for electric and hybrid vehicles in the United States.

Panamera sales totaled 4,498 units, a surprising decrease of 421 TP1T compared to the same period last year.

This is mainly due to the planned introduction of the attractive "Pure Edition" in the Chinese Panamera market, where there is strong demand, from April onwards, resulting in a temporary gap in the product lineup in Q1.

Even though the Panamera market is doing well, I wonder if the Pure Edition will be okay in the Chinese market...

The "Pure Edition" is apparently a model specially developed for the Chinese market, and it seems to feature particularly attractive interior and exterior packages.

1,792 units were sold for the 718 Boxster and 718 Cayman, which is beyond surprising compared to the same period last year—what happened?! -60%.

...While the numbers alone are surprising, this is unavoidable since production of the 718 series ended last October.

Additionally, sales of the Taycan totaled 3,420 units, down 191 TP1T compared to the same period last year.

Porsche Worldwide, Q1 2026
Unit sales by model

model	2022 Q1 sales volume	2023 Q1 sales volume	Sales volume in Q1 2024	Sales volume in Q1 2025	Q1 2026 Sales	Year-over-year basis
Macan	18,329	23,880	20,576	23,555	18,209	-23%
Cayenne	19,029	23,387	28,025	20,055	19,183	-4%
Taycan	9,470	9,152	4,236	4,203	3,420	-19%
911	9,327	11,063	12,892	11,390	13,889	22%
Panamera	7,735	8,479	6,139	7,769	4,498	-42%
718	4,536	4,806	5,772	4,498	1,792	-60%

Porsche stated that for the remainder of this year, "Our 2026 plans take into account limited product supply. We will continue to focus on managing supply and demand in line with our 'Value over Volume' strategy, working closely with our global sales regions."

Disclaimer

This news release included a disclaimer, which we have reproduced here:

This press release contains forward-looking statements and information on the currently expected business development of Porsche AG. These statements are subject to risks and uncertainties. They are based on assumptions about the development of economic, political and legal conditions in individual countries, economic regions and markets, in particular for the automotive industry, which we have made based on the information available to us and which we consider to be realistic at the time of publication. If any of these or other risks materialise, or if the assumptions underlying these statements prove incorrect, the actual results could be significantly different from those expressed or implied by such statements. Forward-looking statements in this presentation are based solely on the information pertaining on the day of publication.

These forward-looking statements will not be updated later. Such statements are valid on the day of publication and may be overtaken by later events.

This information does not constitute an offer to exchange or sell or offer to exchange or purchase securities.

Source:
◆ (Official)Expected decline in sales due to limited product availability

Rika (911supercars.com)

I'm Rika, the author of this article. Since I got my hands on a Porsche 911, I've been completely hooked on Porsches and I can't stop loving them, so I started this blog. My favorite cars are the 911 Carrera (2/991), 911 Carrera Cabriolet & 911 Carrera T (1/992), GT3 (1/997) and 718 Cayman GT4 RS.