Porsche sales in Q1 2025: 71,470 units
Porsche has announced its worldwide sales figures for the first quarter of 2025 (January to March). The total number of Porsche sales is 71,470 units.
This figure is -7.941 TP1T compared to the same period last year. Last year's Q1 sales volume was 77,640 units.
Of the Porsche deliveries in Q1 2025, 38.51 TP1T were electric vehicles, with 25.91 TP1T being fully electric vehicles and 12.61 TP1T being plug-in hybrid vehicles.
Macan performs well in Q1 2025
Among the six current Porsche model series, the one with the largest increase over the same period last year was the Panamera, with an increase of 271 TP1T over the same period last year.
Next was the Macan, which increased by 141 TP1T compared to the same period last year, making it the best-selling car in terms of units in Q1 2025.
What's noteworthy about this Macan is that more than 60% (14,185 units) of those shipped in Q1 were full EV models.
The 718's sales figures were a disappointing 221 TP1T down compared to the previous year, but this was due to sales restrictions imposed by European cybersecurity regulations.
Sales of the 911 are also down compared to the previous year, but this is due to strong final sales of the 992.1 last year and the fact that the 992.2 is still being introduced in stages.
Q1 2025 Porsche Worldwide
Unit sales by model
| model | 2022 Q1 sales volume | 2023 Q1 sales volume | Sales volume in Q1 2024 | Sales volume in Q1 2025 | Year-over-year basis |
| Macan | 18,329 | 23,880 | 20,576 | 23,555 | 14% |
| Cayenne | 19,029 | 23,387 | 28,025 | 20,055 | -28% |
| Taycan | 9,470 | 9,152 | 4,236 | 4,203 | -1% |
| 911 | 9,327 | 11,063 | 12,892 | 11,390 | -12% |
| Panamera | 7,735 | 8,479 | 6,139 | 7,769 | 27% |
| 718 | 4,536 | 4,806 | 5,772 | 4,498 | -22% |
North America is a strong market
Looking at figures by sales region, sales in North America were strong, with worldwide shipments down approximately 81 TP1T compared to the previous year, while North America alone was up 371 TP1T compared to the previous year.
This growth in North America is being compared against the same period last year, when there was a large decline in sales due to delivery delays for some model lines due to import-related reasons, so it is not a figure to be completely happy about, but it still represents a significant recovery and increase.
The Chinese market continues to decline as has been the case recently.
1st Quarter 2025 (January to March 2025)
Porsche worldwide sales
| 2022 | 2023 | 2024 | 2025 | Year-over-year basis | |
| Worldwide | 68,426 | 80,767 | 77,640 | 71,470 | -8% |
| Germany | 6,925 | 8,247 | 11,274 | 7,495 | -34% |
| North America | 15,167 | 19,651 | 15,087 | 20,698 | 37% |
| China | 17,685 | 21,365 | 16,340 | 9,471 | -42% |
| Europe (other than Germany) | 16,186 | 18,420 | 20,044 | 18,017 | -10% |
| Overseas/Emerging Markets | 12,463 | 13,084 | 14,895 | 15,789 | 6% |
Looking ahead to the remainder of the year 2025, Matthias Becker, Member of the Board of Management for Sales and Marketing at Porsche AG, said:
"Porsche's product line-up is very new and attractive, and customer demand remains strong. At the same time, Porsche is investing in its brand and product portfolio to be able to flexibly respond to customer requirements. Porsche works closely with its various sales regions and continues to focus on matching demand and supply in line with Porsche's 'Value over Volume' strategy."
It is said that.
Disclaimer
This news release included a disclaimer, which we have reproduced here:
This press release contains forward-looking statements and information on the currently expected business development of Porsche AG. These statements are subject to risks and uncertainties. They are based on assumptions about the development of economic, political and legal conditions in individual countries, economic regions and markets, in particular for the automotive industry, which we have made based on the information available to us and which we consider to be realistic at the time of publication. If any of these or other risks materialise, or if the assumptions underlying these statements prove incorrect, the actual results could be significantly different from those expressed or implied by such statements. Forward-looking statements in this presentation are based solely on the information pertaining on the day of publication.
These forward-looking statements will not be updated later. Such statements are valid on the day of publication and may be overtaken by later events.
This information does not constitute an offer to exchange or sell or offer to exchange or purchase securities.
Source:(Official) Higher share of electrified Porsche sports cars in the first quarter
Related article:
◆Porsche sales worldwide in Q1 2024
◆Porsche sales in the US Q1 2024
◆Porsche's worldwide new car sales in 2024
◆Porsche (Japan & USA) new car sales in 2024
◆Porsche Summary for 2024: Annual Press Conference 2025
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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