The 2023 Super Bowl commercial may be more Doritos than cars

Car commercials aired at NFL Super Bowl 2023

Every year, companies put a lot of effort into the commercials that air during the Super Bowl, the pinnacle game of NFL football in the United States, and spend huge sums of money to create commercials that get everyone's attention. A regular event in America.

I also look forward to the funny commercials that are aired in this football every year.

This year, 2023, I was wondering, "What?"

But that should be it. It seems that this year has actually been a year with very few car commercials.

Instead of spending money on commercials, focus on EV development

According to CNBC in the United States, the reason for the decrease in commercials by automakers is that "each company is prioritizing investment in electric vehicles."

It seems that the commercial that will be played between the Super Bowls in 2023 cost $ 6.5 million (about 860 million yen) in a 30-second frame, so if you spend 860 million for one advertisement, that amount will go to EV car development A story that there was a lot of judgment that I want to spend.

In addition, supply chain problems are still having a big impact, and the car industry is facing problems of declining sales and tight inventories, so it seems unlikely that a huge amount of money will be invested in commercials. and.

Hmm, well, sure.

So, only four companies, GM, KIA, RAM, and JEEP, aired commercials as automobile companies during the 2023 Super Bowl.

This is GM's commercial, but since it became a commercial in partnership with Netflix, the squid game that became a big hit will appear in the middle.↓

And this is KIA's commercial, but it's a little interesting ^ ^

"Binky Dad" is a hero based on Rocky's theme, but Binky is something that makes babies feel calm, and in this commercial, it's a pacifier.

When "#binkydad" spreads on SNS, everyone supports Papa who went home to pick up this pacifier, which is simple but fun to watch. The punch line is subtle (laughs).

(American) I love Doritos

It's a pity that there weren't many commercials for automakers this time, but I'd like to introduce two commercials that made me think "this is great!" at this year's Super Bowl.

Here is the first one.

Hi, my favorite Doritos commercial.

I love American Doritos (I think Doritos sold in Japan is different from Doritos sold in the United States, and I like the ones I can buy in the United States), and if I could choose the last meal of my life, If so, I want to make it American Doritos.” I love Doritos so much that

Here is my beloved Doritos commercial at the Super Bowl ↓

And here is another commercial that I thought was good.

No, to be honest, I didn't think the commercial was good, but I thought, "The product I saw in the commercial is good!" (laughs). I didn't know about this product! !

It looks like a new product from Frito-Lay, which sells my beloved Doritos, and its name is PopConers.

I don't know what it is! This looks so delicious!

It was the 2023 Super Bowl that I was able to know that the Doritos situation was changing while I hadn't been to the United States for a while due to Corona.

Haa. I want to try PopConers!

Ah, the car had little to do with this time, sorry I love Doritos as much as Porsche ^ ^

Source:Here's Why You Won't See Many Car Commercials During the Super Bowl Tonight

Related article:
◆[Additional notes] Car commercials aired at NFL Super Bowl 2022
◆Car commercials aired at NFL Super Bowl 2020
◆Porsche NFL Super Bowl 2020 Official CM "HEIST" Making Video
◆Arnold Schwarzenegger sells BMW Pegasus