Looking back at Porsche in 2025

Porsche looks back on 2025

We look forward to your continued support this year. We hope that 2026 will be a year of health, safety, and even more happiness for you all.

I've been slacking off on my blog since December 22, 2025, and I'm sorry for skipping my end-of-year greetings.

I've been reaching a lot of big milestones both at home and at work (although I'm grateful that they're all positive and good things ^^), so I've been busier than usual.

Although I haven't been able to update my blog about my beloved Porsche, I personally follow most of the news about Porsche and still enjoy it every day.

In 2026, blog updates may be a little slower than before (?), but I would be happy if you would come visit again when you have time.

So, this year again, I would like to look back on Porsche in 2025. The contents are what Porsche officially announced as a look back on 2025.

Here's a look back at the past:

Porsche retrospective article every year in the past:
◆Looking back on 2024→Looking back at Porsche in 2024
◆Review of 2023→ Where did it go? ?
◆Review of 2022→ Looking back at Porsche in 2022
◆Looking back on 2021→ Looking back on Porsche in 2021
◆Looking back on 2020→ Porsche in 2021. First of all, from the review of Porsche in 2020
◆Looking back on 2019→ I will love Porsche again in 2020 ^ ^ First, look back on Porsche 2019 ~

Porsche January 2025

The most dynamic 911 Carrera S ever

The 992.2 Porsche 911 Carrera S was announced on January 8, 2025.

This model boasts enhanced performance and driving dynamics, far surpassing its predecessor.

Reference article:992.2 type new Porsche 911 Carrera S announced

20th victory at the 24 Hours of Daytona

Porsche Penske Motorsports achieves second consecutive victory at the 24 Hours of Daytona.

The 2024 winner, Felipe Nasr of Brazil, Nick Tandy of Great Britain and Laurens Vanthoor of Belgium took the top step of the podium in a Porsche 963 (#7).

Reference article:Porsche takes 20th Daytona 24 Hours victory from the gym

Porsche February 2025

Initiated changes to the board of directors

The company has initiated previously planned changes to its board of directors, with Jochen Breckner taking over as Head of Finance and IT and Matthias Becker taking over as Head of Sales and Marketing, effective February 26, 2025.

His predecessors were Lutz Meschke and Detlev von Platen, respectively.

Reference article:Porsche AG's board of directors changes: After all, there will be changes in the executives

Porsche News is now available on WhatsApp

We are further expanding our online communication and will now provide regular updates on the latest Porsche news on two new WhatsApp channels.

I think Line is more popular than WhatsApp in Japan, but this may be good news for those who use WhatsApp.

Reference article:Official Porsche News now also available via WhatsApp

Porsche March 2025

Announcement: Recording solid performance despite challenging environment

This was the month in which the company announced its financial results for fiscal year 2024. It reported that it had recorded record sales in four of its five global regions, and that its automotive division's net cash flow was strong, nearly reaching its all-time high for fiscal year 2023.

Reference article:Porsche Summary for 2024: Annual Press Conference 2025

Modernized PCM: performance improvements and new features

With the model year change, the digital user experience has been improved across the 911, Taycan, Panamera and Cayenne model series.

The Porsche Communication Management (PCM) system has been radically improved, offering improved performance and access to the Porsche Pre-Center.

Other new features include Dolby Atmos® for an improved sound experience, the Amazon Alexa® digital assistant and the expanded Porsche Connect package.

Reference article:(Official)Porsche is modernizing its PCM: greater performance and new features

Porsche April 2025

Zuffenhausen plant celebrates 75th anniversary

The first Porsche 356 produced in Germany was completed on April 6, 1950. For decades thereafter, Zuffenhausen was the center of Porsche production. This year marks the 75th anniversary of the main Porsche factory in Zuffenhausen.

Engines, electric drive units and customisation for each customer are also carried out here.

Reference article:Porsche's birthday: 2025 marks 75 years of the Zuffenhausen plant

Porsche 911 Spirit 70 announced

The 911 Spirit 70 was unveiled at the Shanghai Motor Show, featuring a limited edition Olive Neo color, historically inspired decorative graphics and the legendary Pasha pattern on the interior.

This convertible is limited to 1,500 units and embodies the essence of the 1970s and early 1980s.

Reference article:Third limited edition vehicle based on the Heritage Design Strategy: Porsche 911 Spirit 70

Porsche May 2025

Third Annual General Meeting of Shareholders: Accelerating restructuring and stabilizing dividends

The third annual general meeting of shareholders was held on May 21, 2025, where Porsche CEO (at the time) Oliver Blume explained the company's adjusted product and business plans to shareholders.

The new management team aims to lead Porsche into a resilient and profitable future, despite the significant global challenges that remain.

Reference article:Third Porsche Shareholders' Meeting: Accelerating business restructuring and stabilizing dividends

Norman Foster Foundation and Porsche unveil architectural installation

"Gateway to Venice's Waterway" is the first result of a creative collaboration between The Norman Foster Foundation and Porsche.

The foundation's architects and Porsche designers collaborated to explore the future of urban transport, resulting in a structure that embodies the vision of a transport hub for Venice.

The installation is part of Porsche's design and art initiative, "The Art of Dreams," and is scheduled to be exhibited at the Venice Biennale Architettura 2025.

Reference article:(Official) The Norman Foster Foundation and Porsche present an architectural installation

Porsche June 2025

Porsche 963 RSP unveiled

Porsche has announced the 963 RSP, a sister car to the 963 hypercar.

Based on the IMSA and WEC champion car, this one-off model is inspired by the iconic Porsche 917.

Reference article:Porsche 963 RSP unveiled for road use

2nd place at the 24 Hours of Le Mans

Porsche Penske Motorsport's Porsche 963 (#6) finished second in the 24 Hours of Le Mans.

Matt Campbell, Kevin Estre and Laurens Vanthoor's #6 came in second, just 14.084 seconds behind the first-placed Ferrari.

In the LMGT3 category, Team Manthey won their second consecutive class victory with the Porsche 911 GT3 R for the first time since 2024.

Reference article:24 Hours of Le Mans 2025: Porsche results

Porsche July 2025

Cayenne shows off at Goodwood

The new Porsche Cayenne will be unveiled at the 2025 Goodwood Festival of Speed.

The new Cayenne Electric, which had not yet been released, showed impressive performance at the Goodwood Hill Climb.

Reference article:The all-electric Porsche Cayenne will apparently have a V8 engine sound

Team and manufacturer titles won at the final race of the season

Porsche wins the Teams and Manufacturers category in the ABB FIA Formula E World Championship.

This means that Pascal Wehrlein has now won the Formula E title, following on from being crowned Drivers' World Champion last season.

Reference article:(Official) Teams' and manufacturers' titles secured for Porsche at season finale

Porsche August 2025

Leipzig plant receives 2025 Automotive Lean Production Award

Porsche's Leipzig plant wins the 2025 Automotive Lean Production Award (OEM category).

Reference article:Porsche Leipzig plant receives 2025 Automotive Lean Production Award

Continued generational change on the Board of Directors

Here again, a generational change is taking place on the board of directors.

As of August 19, 2025, Vera Schalwig will succeed Andreas Haffner as Head of Human Resources and Social Welfare.

Additionally, Joachim Scharnagl will succeed Barbara Frenkel as Head of Procurement.

Reference article:(Official)Porsche AG continues generational change to its Executive Board

Porsche September 2025

Exhibiting at IAA Mobility 2025

Porsche's presence at IAA Mobility 2025 included the world premiere of the new Porsche 911 Turbo S, the unveiling of new charging technology for the new Cayenne EV, and a program for families to enjoy.

Reference article:Porsche summary at IAA Mobility 2025

Porsche 911 Turbo S announced

The new Porsche 911 Turbo S has been unveiled, making it the most powerful series-produced 911 ever thanks to its innovative twin-turbo powertrain and T-hybrid technology.

Reference article:New Porsche 911 Turbo S and Turbo S Cabriolet announced (992.2 model)

Porsche October 2025

First fully electric vehicle, Macan GTS, launched

The new Macan GTS, a fully electric vehicle, is unveiled as a sporty and driver-focused model.

The fifth variant of the Macan EV sets new standards in agility and driving dynamics.

Reference article:Porsche's all-electric car: New Macan GTS unveiled

Defend all titles in the 2025 IMSA Championship

The factory team's two Porsche 963 prototypes finished third and tenth in the season finale at Road Atlanta, securing the manufacturers' title once again.

Former Porsche juniors Matt Campbell and Mathieu Jaminet from Australia won the drivers' title, and Porsche Penske Motorsports won the teams' championship for the second consecutive year. 

Reference article:(Official) Porsche defends all titles in the 2025 IMSA Championship

Porsche November 2025

New Cayenne EV announced

The Cayenne Electric, a fully electric vehicle that combines Porsche DNA with advanced technology, has been announced.

The most powerful production Porsche ever made, and also more versatile than ever before.

Reference article:Porsche unveils new Cayenne Electric and Cayenne Turbo Electric

Manthey kit for 911 GT3 announced

For customers who drive on circuits, the new Manthey Kit now offers high-performance components that go beyond the level of the Weissach Package.

These include thoroughly revised, highly efficient aerodynamics that significantly increase downforce, revised suspension and optimised braking components.

Reference article:(Official) Manthey Kit for 911 GT3: Track specialist with high-performance aerodynamics

Porsche December 2025

Grant Larson: 30 years of shaping the Porsche dream

Designer Grant Larson, who has had a 36-year career at Porsche, has decided to retire.

You can see the highlights of his career so far in the reference article below.

Reference article:(Official)Grant Larson: Three decades of shaping the Porsche dream

911 GT3 90 FA Porsche unveiled

A special model will be released to commemorate the birthday of Ferdinand Alexander (FA) Porsche, who would have turned 90 on December 11, 2025, if he were still alive.

That's the four-wheeled gift: the new 911 GT3 90 FA Porsche.

Reference article:911 GT3 90 FA Porsche, limited to 90 units

2026

Porsche AG CEO replaced

Effective January 1, 2026, Porsche AG will have a new CEO.

The new CEO will be Michael Leiters, while Oliver Blume, who has served as CEO of Porsche for the past 10 years, will continue as CEO of the Volkswagen Group.

Reference article:Michael Reiters to take over as CEO of Porsche AG on January 1, 2026

That's Porsche's look back at 2025.

There were many other events happening for Porsche in 2025, but the events that symbolized the year Porsche was officially selected for were mainly related to management, products and technology, and motorsports.

With a new CEO and new management team since last year, I'm looking forward to seeing what strategies Porsche will adopt and what models it will bring to the market in 2026.

Source:(Official)A year of milestones: Porsche 2025 in review

Porsche retrospective article every year in the past:
◆Looking back on 2024→Looking back at Porsche in 2024
◆Review of 2023→ Where did it go? ?
◆Review of 2022→ Looking back at Porsche in 2022
◆Looking back on 2021→ Looking back on Porsche in 2021
◆Looking back on 2020→ Porsche in 2021. First of all, from the review of Porsche in 2020
◆Looking back on 2019→ I will love Porsche again in 2020 ^ ^ First, look back on Porsche 2019 ~