Porsche to change crest design: Applies to cars from the end of 2023

Porsche logo change → to a simpler crest

Since Porsche is celebrating its 75th anniversary this year, it is said that events will be held around the world to celebrate the 75th anniversary, and that some kind of new model will be announced to coincide with the 75th anniversary. I am

I also thought, "When and where will the model be announced?", I was only thinking about "cars", but here I suddenly announced the change of Porsche's logo.

The Porsche logo is the horse in the middle of the golden shield known as the "crest", and the black and red embellished Porsche emblem.

Well, I thought there would be some kind of surprise car announcement to commemorate the 75th anniversary, but I didn't expect a new crest announcement.

This was a surprise. I had no idea! !

Porsche's new crest difference

Porsche expresses the difference between the new Porsche Crest announced on June 1, 2023 and the current crest as follows.

The new crest is:

• brushed metal
• Three-dimensional honeycomb structure
• New central horse (Porsche calls it Animal...why...?)
• Delicate gold color

No, really, in the official announcement from Porsche AG, the change of the central horse was written as "refreshed crest animal". Why did you write "Animal" instead of "Horse"? ?

Are you sure it's not really a horse? ! (No way)

The new crest was designed by Style Porsche color and trim specialist Joachim Paetzel in collaboration with his design colleagues and Porsche marketing experts, and has been designed with a meticulous attention to detail over the course of three years.

In creating the new, modernized Porsche Crest, the design involved an iterative process, Paetzel explained.

It's not something that can be done in a single day, but it's like going back and reviewing the design over and over again, sometimes taking a long time and then looking at it again and optimizing the parts that you think are different. was repeated, and in the end it was said that it was a satisfactory completed form saying "Oh, this is what it should be like".

For designers, it was also important to match the design as a crest while changing the crest from 2D to 3D.

"The Porsche crest is both an unmistakable symbol and a central element of Porsche's brand identity," said Robert Ader, Chief Marketing Officer of Porsche AG.

This new Porsche Crest will first appear as Porsche's brand identity from the 75th Porsche Sports Car Anniversary Show, which will be held from June 8, 2023, and the actual cars will start to have a new logo. is from the end of 2023.

The current Porsche Crest has been in use since 1952, and the crest has been redesigned several times in the past.

Click here for details:History and origin of Porsche Crest

All of these past crests are available worldwide as genuine parts from Porsche Classic, right?

When you say that, it makes me want them all ^^

Compare the current and new Porsche Crest

The right side of this is the current crest, and the left side is the new crest ↓

The first thing you can see at a glance is that the bumpy design around the PORSCHE letters and around the six corners is gone, and it's smooth (although it's a brushed finish to be exact).

The six corners are also slightly different in shape.

Also, if you look closely at the inside of the red part of the black and red stripes, it has a honeycomb structure.

In addition, the letters STUTTGART in the center are black, and the shape of the horse in the center has changed a little.

What is worrisome here is the difference between the horses in the center. Ah, an animal (laughs).

It's a little rough, but I would like to overlap the new horse with the current horse.

First, paint the new horse red and cut it out...

Without changing the angle or size at all, I tried to match the head position to the current horse, and it was completely different!

When the head position is aligned, the horse will go forward a lot.

This time, when I put the back legs together, I see... The new horse seems to be raising its upper body higher than before, and the front legs are slightly higher than the front... And a little more.thinIt seems that the sense of dynamism has increased because it has been tightened.

I'm sure you'll get used to the new crest soon, but at the moment I think I prefer the current bumpy crest, so the 911 crest I'm waiting for delivery is still the current one. I wonder if it's nice to be a crest of

However, I think that the sales of printed materials and goods will start soon with this new crest, so I would like to see when the new crest comes in ... at the time I am writing this article. However, the more I look at it, the more I'm starting to think that I like the new honeycomb in the red part better.

Simple (laughs).

Source:(Official) The modernized Porsche crest: the evolution of an icon

Related article:
◆History and origin of Porsche Crest
◆Porsche April Fool's Day: Taycan's new Porsche Crest