In the ``2023 U.S. Sales Satisfaction Index (SSI)'' survey by JD Power, an American research company, announced in November 2023, Porsche was ranked 1st in the premium brand category by new car customers. It is said that he received the rank.
Survey results:Increasing New-Vehicle Inventory, Moderating Prices Boost Sales Satisfaction, JD Power Finds
This time, Porsche received 840 points out of 1,000 in the "Premium Brand" category, which is one of several categories, and ranked first in terms of customer satisfaction after purchasing a new car.
Porsche also took first place in the premium SUV category.
The survey analyzed the purchase experience from the customer's perspective, and was based on responses from 37,234 people who purchased or leased a new car between March and May 2023.
Customers evaluated brands based on six aspects of the new car purchase process, especially Porsche:
- Porsche dealer representative
- Delivery process
- Document procedures
It was said that it received favorable evaluations ^^
Source: (Official)Number One: Porsche earns top spot for sales satisfaction in JD Power study
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