Sales volume decreased by 5% year-on-year, but sales & profit increased
Porsche AG announces sales and operating income for the first quarter of 2022.
The content of the announcement is:
- Sales increased from 7.73 billion euros to 8.04 billion euros year-on-year (+ 4.1%)
- Operating profit increased from € 1.26 billion to € 1.47 billion (+ 17.4%) year-on-year
- Profit margin from 16.2% to 18.2% year-on-year
And that.
I put "Hmm?" In the title here because the sales volume of Porsche Worldwide in the first quarter of 2022 announced the other day was minus 5% compared to the same period of the previous year.
Reference article:2022 Q1 Porsche sales worldwide
In this announcement, Porsche AG's Treasury & IT Executive Officer Lutz Meschke says, "We're still right on track, despite the various global challenges."
Even in these various difficult situations, it is aiming to achieve a profit margin of at least 15% in the 2022 fiscal year, and the results of this first quarter are strong sales composition, growth of other business segments, And it is because he benefited from the exchange rate.
In fact, the number of units sold is 5% down compared to the same period of the previous year, so I think there are various factors behind this increase in sales (& profit margin, etc.).
Certainly the exchange rate problem is a matter that Porsche has nothing to do with this, but at least Porsche focused on selling individuals with high profit margins, focusing on cost (personnel?) Reduction, etc. I wonder if such a thing is big after all. How is it?
It's a selfish guess, but I think that the reduction of personnel is still being done.
Because, I think that Porsche has always made announcements such as "The number of employees has increased by xx from last year" at such times, but it has disappeared from a while ago. * Since there is no announcement, it is my own guess whether it actually decreased ^ ^
Oliver Blume, CEO of Porsche AG, said that "Porsche's electric vehicle strategy is showing effectiveness", which is "the 23% of all delivered vehicles was electrified. Of these, 14% was a fully electric vehicle. "
In the future, the goal is that "half of the cars sold by Porsche will be electrified (full or plug-in hybrid) by 2025, and Porsche (new car) electrified by 2030 will exceed 80%" It has been stated that it is proceeding smoothly toward.
RecentlyI've been pushing PTSIs that the trend to increase the profit margin? I'm thinking about it, but ... (sorry), but I'm really happy that I've been able to support PTS a lot! I have a bigger feeling of thinking ... Ah, I'm crazy about Porsche (laughs).
Source:(Official) Porsche increases sales revenue and operating profit
Related article:
◆2022 Q1 Porsche sales worldwide
◆2022 Q1 Porsche sales in North America
◆Porsche Summary for 2021: Annual Report 2022
◆2021 New car sales in Porsche (overall & in Japan)
◆2021 Q1 Porsche sales worldwide
◆2021 Q1 Porsche sales in North America