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Porsche worldwide sales in the third quarter of 2024 (Q1-Q3)

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Porsche sales for Q1-Q3 2024 were 226,026 units

Porsche's worldwide new car sales for the third quarter (July-September) have been announced.

The number of units sold in the period from January to September 2024 was 226,026, down 71 TP1T compared to the same period last year. The reason for this is said to be "mainly due to limited product availability."

Porsche delivery figures for the third quarter of 2024 (January to September)

Porsche sales volumeJanuary-September 2021January to September 2022January-September 2023January to September 2024Year-over-year basis
Worldwide217,198221,512242,722226,026-7%
Germany19,09920,85024,81426,8388%
North America58,61656,35764,48761,471-5%
China69,78968,76660,74843,280-29%
Europe (other than Germany)38,03042,20451,74252,4651%
Other31,66433,33540,93141,9723%

"Customer demand remains strong and customer feedback on our new models has been very positive," said Detlev von Platen, Porsche's board member for sales and marketing. "With increasing product availability, we are optimistic for the final push through 2024."

"Market conditions remain challenging around the world, but Porsche is in a strong position with the newest model range in its history and a very balanced sales structure in each sales region. Our value-driven sales strategy has proven its effectiveness and will continue to form the basis of our activities in the future," he added.

Looking at the actual breakdown in figures, 52,465 vehicles were delivered in Europe (excluding Germany) through the third quarter, an increase of 1% compared to the same period last year.

In Germany alone, sales were 26,838 units, up 81 TP1T from the same period last year.

However, sales in the Chinese market remain sluggish, with sales up to the third quarter standing at 43,280 units, down 291 TP1T from the same period last year.

North America was also sluggish, with 61,471 units delivered, down 51 TP1T compared to the same period last year. In overseas and emerging markets, 41,972 units were delivered, up 31 TP1T compared to the same period last year.

Taycan is down 501 TP1T compared to the same period last year

Next, let's look at the sales numbers for each model from Q1 to Q3 (January to September 2024).

The Taycan's decline has already reached minus 501 TP1T compared to the same period last year, and the Macan and Panamera are also down 201 TP1T...

Porsche sales by model worldwide from January to September 2024

modelJanuary to September 2021January to September 2022January to September 2023January to September 2024Year-over-year basis
Cayenne62,45166,76964,45777,68621%
Macan61,94459,60468,35455,000-20%
91127,97230,61138,78939,7442%
Taycan28,64025,07327,88514,042-50%
Panamera20,27525,45226,77921,506-20%
71815,91614,00316,45818,04810%

First of all, the reason for the Taycan's dramatic drop in numbers is said to be due to model changes (is that true??), and the same is true for the Panamera, whose numbers are also declining due to market conditions in China.

The Macan is mainly due to a model change in many markets. "The new all-electric SUV model has now begun to be delivered to the first customers. We are confident that the Macan will impress people with its innovation and performance," said Platen.

The Cayenne is doing well, with sales up 211 TP1T compared to the same period last year. It is the first new model launched as part of a comprehensive product offensive, and is expected to have a correspondingly positive impact about a year after its market launch.

The 911 is still popular, with sales up 21 TP1T compared to the same period last year. This means that once deliveries of the 992.2 start, the recovery will continue, so it's understandable that Porsche is a little optimistic for Q4 (I wonder if they'll be able to make a lot of deliveries in Q4).

The 718 Boxster and Cayman are up 101 TP1T compared to the same period last year. At this point, the 718 is said to be the last ICE model, so perhaps demand has increased. Perhaps the slots that were filled early in Europe, due to increased demand, were successfully allocated to other markets.

Although 2024 will be a tough year for Porsche with limited product availability in some cases, the company is said to be intentionally focusing on strengthening the quality focus of new model series to ensure that it can continue to offer customers an unmistakable brand and product experience.

Here is the disclaimer that accompanies these numbers:

Disclaimer:

This press release contains forward-looking statements and information on the currently expected business development of Porsche AG. These statements are subject to risks and uncertainties. They are based on assumptions about the development of economic, political and legal conditions in individual countries, economic regions and markets, in particular for the automotive industry, which we have made based on the information available to us and which we consider to be realistic at the time of publication. If any of these or other risks materialise, or if the assumptions underlying these statements prove incorrect, the actual results could be significantly different from those expressed or implied by such statements. Forward-looking statements in this presentation are based solely on the information pertaining on the day of publication.

These forward-looking statements will not be updated later. Such statements are valid on the day of publication and may be overtaken by later events.

This information does not constitute an offer to exchange or sell or offer to exchange or purchase securities.

Source:(Official)Porsche delivers 226,026 vehicles in the first nine months

Related article:
Porsche AG: First half of 2024 results and future forecast revisions
Porsche cuts 2020 outlook, shares fall by biggest ever; production may be halted for weeks
Porsche's goal of making 80% of its new car sales fully electric by 2030 is unclear
Porsche sales in North America Q2 2024
Porsche worldwide sales in the first half of 2024 (Q1 & Q2)

Worldwide Porsche sales volume in the third quarter of 2023 (Q1-Q3)
2023 Q3 Porsche sales in North America
Porsche AG's performance through the third quarter of 2023 is strong, with solid growth

Production of the ICE 718 Cayman/Boxster will end in 2025, while the ICE Macan will end at the end of 2026.
Production of gasoline-engine 718 Cayman and 718 Boxster models to end in October 2025

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