Porsche announces the addition of a new fully electric vehicle SUV model

New luxury Porsche SUV model following Cayenne and Macan

At the Capital Markets Day held at Porsche's Research and Development Center in Weissach on July 18, 2022, Porsche CEO Oliver Blume announced that it was very big.

That is "Porsche will add'new luxury full electric vehicle SUV'to the model lineup in the future."

The new luxury full-electric SUV model will be produced at the Leipzig plant.

Lutz Meschke, Executive Officer of Finance & IT, also announced that he has a very ambitious outlook for the upcoming fiscal year 2022.

It aims to generate revenue of about 38-39 billion euros in the 2022 fiscal year and a profit margin of about 17-18%.

Porsche wants to solidify its position as one of the most profitable automobile manufacturers in the world, and it is said that it aims for a profit margin of 20% in the long run. ..

These goals are set on the assumption that the current currency is strong and that there will be no future economic downturn or further supply chain disruption.

To the appearance of a new Porsche model

Porsche says, "It is very courageous to announce a new model family at any time."

Some new models announced in the past and their years are:

• Cayenne (2002)
• Panamera (2009)
• Macan (2013)
• Taycan (2019)

Porsche talks about the last newly announced Taycan, a fully electric vehicle

"The Taycan is a 100% electric vehicle and a 100% Porsche. This combination excites people."

It is said that it seems to be focusing on the model "100% full electric car, but after all Porsche" ^ ^

Porsche redefines "modern luxury"

The following is a brief summary of the other announcements made today:

• The term "modern luxury" applies not only to Porsche products, but to the entire Porsche company.
• Porsche sees sustainability as a whole, economically, ecologically and socially. It is important for Porsche to take responsibility for it and be socially involved.
• That is why Porsche has set ambitious goals.
• Of the new Porsche cars delivered in 2030, the 80% will be a fully electric vehicle (BEV).
• To that end, first of all, we will release the fully electric car Macan.
• By the middle of 10 years from now, we would like to fully electrify all 718 models, which are mid-engine sports car models.
• We are also ambitious to work towards a carbon-neutral value chain in 2030.
• To these goals, Porsche is systematically promoting projects for the future.

Target group and region that Porsche aims for

According to Porsche, the demand for Porsche cars is strong, the number of potential customers continues to increase, and in the future Porsche's customers will include the next generation of young and various types (heterogeneous). It is said that there is.

In addition, it seems that the proportion of women in this customer group may increase.

As a region, in addition to Europe and Asia Pacific, it is particularly focusing on the United States and emerging markets.

What kind of car is the new Porsche SUV?

Well, and from here on, Porsche is not announced, but one from suspicious information.

The new Porsche SUV, a fully electric vehicle, is said to be a luxury model, and it is inevitable that it will be higher than the existing Macan and Cayenne.

And it seems that there was a presentation to the Porsche dealer group in the United States toward the end of 2021 about what kind of car it will be, but it is said that the content there may be a hint. Masu (This is suspicious information (laughs)).

Because there was a mysterious SUV model in the presentation to the dealer, the dealer said that it was "wider and bigger than Cayenne" and "Unlike Macan and Cayenne, the rear The design is flat. "

This is an image that overseas media was made (not Porsche's announcement) ↓

When I saw this image, I suddenly remembered it. That is one photo I saw in a Porsche document that I had a little before.

There was a car like this, and at that time I was wondering, "Hmm? Taycan SUV?"

Perhaps the image I saw at that time was a test car for this new SUV? !! I was excited by one person.

If so, the two front suction ports and the Taycan-like headlights are likely to look exactly like this image.

It may be completely different, but ^^

Even so, the disclaimer is amazing

Lastly, although it is not directly related to the content of this announcement, what surprised me was the disclaimer written with this official announcement from Porsche.

I've been looking at the various content announced so far, but the disclaimer written in this announcement was the longest I've seen recently.

This amount, this ↓

Roughly speaking, this announcement is based on the assumption of the future situation at the moment, so it may change, mainly because it is the story as of the day of the announcement.

There have been so many unpredictable events in the last few years, and we still don't know what will happen, so this disclaimer may have increased, and it may continue to increase in the future. Hey!

Anyway, since a new model lineup will be added to Porsche, I would like to wait for the announcement of the new Porsche SUV, which is a luxury full electric vehicle, as one of the pleasures in the future ^ ^

Source:
◆ Porsche aims for growth in the luxury segment
◆ Porsche confirms new electric luxury SUV to sit above Cayenne
◆ Porsche Will Add a New All-Electric Luxury SUV to Its Ranks