Kia's new logo looks like KN
Last year, Kia Motors (KIA) changed its circular logo to a new one, and here is the new logo ↓
Many people seem to be wondering, "What is KN?"
It is true that this logo looks like "KN" at first glance, but if you look at the logo that has been slightly modified to make it easier to understand, it clearly shows "KIA".
Conversely, in the first place, if it is N, the diagonal line is reversed, but is it the human brain that can still recognize it as N?
In fact, according to Google search trend statistics, about 30,000 people are searching for "KN Car" every month in the United States.
It seems that the number of people searching for "KN Car" has increased significantly from around March 2021, a few months after the change to the new logo, and at that time it was just a Kia Stinger with a new logo. It is said that the model started running in the city.
After that, people who saw various models with the new KIA logo on the street may be searching for "KN? Which car?"
Now, if you search "KN Car" on Google, the top search result will be the official site of KIA.
In other words, Google is already recognized as KN Car = KIA, and in fact, even the media that says that the change to this unreadable new logo was KIA's strategic marketing (laughs) .
After all, about 30,000 people continue to search for KN Car every month, that is, about 360,000 people per year, and they end up with KIA in the search results.
I was thinking "heh~" about this, and while I was writing this blog, I saw the word "KIA" many times while writing.
Source:
◆Kia's Logo Is So Confusing That 30K People Google 'KN Car' Every Month
◆KIA UNVEILS NEW LOGO AND GLOBAL BRAND SLOGAN TO IGNITE ITS BOLD TRANSFORMATION FOR THE FUTURE
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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