Interbrand, an international consulting firm, has announced the results of its ``Best Global Brands 2023'' survey.
The study, which has been conducted since 1999, analyzes the world's most valuable brands.
- Financial performance of a product or service
- The role of brand in purchasing decisions
- Brand competitiveness and loyalty & ability to foster sustainable demand and profits for the future
It is calculated based on three criteria.
In this year's survey, Porsche ranked 47th, up six places from last year.
According to the Best Global Brands 2023, Porsche's brand value is currently approximately $16.2 billion, an increase of $2.7 billion from the previous year.
Here are the brands ranked 1-100 ↓
Personally, there are some things that make me think, "Hmm, is this brand better than Porsche?"
By the way, 69 of the brands that made it into the top 100 this year had no change in ranking compared to last year.
You can (download) the survey results here:www.bestglobalbrands.com
Source:
◆(Official) “Best Global Brands 2023”: Porsche has strong growth in brand value
◆www.bestglobalbrands.com
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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