Porsche Design Concours is a complex facility combining private garages and a members-only club.

A new facility by Porsche Design and Nieugard Development Group

Porsche Design and Newgard Development Group announced in September 2026 a new car ownership concept called "Porsche Design Concours," which combines a privately owned car studio with a members-only private clubhouse.

The development is being handled by Newgard, while Porsche Design is collaborating on the overall design of the facility, including the architecture and interior, and creating the experience of spending time there.

Porsche DesignFounded in 1972 by Ferdinand Alexander Porsche, the designer of the Porsche 911, this lifestyle brand extends beyond the realm of automobiles, expanding Porsche's design philosophy and pursuing meticulous craftsmanship, technological innovation, and functional beauty.

This time, I'd like to take a look at what kind of facility the Porsche Design Competition is.

The first two bases are West Palm Beach and Dallas.

The first two locations for the announced Porsche Design Competition are planned for West Palm Beach, Florida, and Dallas, Texas.

They also plan to expand to other cities in the United States in the future.

The concept is to rethink traditional vehicle storage by creating a dedicated space where "cars, work, leisure, and community" are integrated, targeting car enthusiasts, collectors, and lifestyle-oriented owners.

The first two facilities to be built will each have 22 auto studios, for a total of 44 studios, ranging in size from 250 to 560 square meters.

Each studio is designed to be a unique space in the collector's life, with the expectation that the owner will work in the morning, rest in the afternoon, and invite friends over to enjoy the evening.

The studios can be individually owned and are planned to feature a mezzanine, full bathroom, and wet bar.

They also plan to provide an air-conditioned environment that takes into account both the safekeeping of the valuable vehicles and the comfort of the users.

At the heart of the facility is an indoor driveway resembling a gallery.

At the heart of each facility is an indoor driveway called "The Concours," and many of the studios are located facing this driveway.

The aim is to create a sophisticated, gallery-like space that serves not only as a passageway for cars to enter and exit and move around, but also as a place to showcase the owner's collection.

It seems that the precision, functionality, and timeless design philosophy that Porsche Design has always valued are incorporated into the architecture and interior design as well.

This is based on the philosophy of F.A. Porsche, the founder of Porsche Design, that "design is not merely art, but the elegance of function."

Each facility will also include a private, members-only clubhouse that will serve as a hub for interaction among owners. The planned facilities and services are as follows:

• Padel court
• Spa and wellness facilities
• dining
• Private Lounge
• Coworking space
• Outdoor terrace
• Event space
• Concierge service
• 24-hour security

They aim to create a place where people can enjoy everything from automotive culture to food, health, and programs for car owners.

You don't need to own a Porsche.

Although the name is "Porsche Design," owning a Porsche is not a requirement. Collectors of all brands are welcome, and they cater to a wide variety of car collections regardless of manufacturer, era, or category.

What they all have in common is a passion for cars.

It looks like it will be a place where car enthusiasts can connect... but I'm sure the proportion of Porsche owners will still be high, no matter what.

One of the key aspects of the Porsche Design Competition is its location. The sites where these studios are built are selected considering the richness of the local automotive and collector communities, as well as their proximity to the owners' residential areas, social spaces, and daily lives.

The goal is said to be to position each Porsche Design Contest within approximately 10-15 minutes of where the local collector community lives and spends their time.

The goal is to create a place that is not merely a vehicle storage or pick-up location, but a part of everyday life.

The first two facilities, located in Florida and Texas, are aiming to open in 2028.

If you are interested,Official website of the Porsche Design CompetitionPlease see here (as of November 3, 2026, registration to receive information is being accepted).

Source:
◆(Official) Porsche Design and Newgard Development Group introduce Porsche Design Concours
◆Porsche Design Concours

Related article:
◆First Porsche-designed apartment in Asia to be built in Bangkok
◆Miami's Porsche Design Tower appears to be sinking at an unexpected rate
◆An apartment where you can ride a Porsche