Spatial computing technology using Apple Vision Pro
Currently, we can access a variety of information in two dimensions from flat screens such as televisions, monitors, smartphones, and tablets, but Porsche is aiming to be at the forefront of the more advanced use of spatial computing and three-dimensional technology through wearable electronic devices.
Incredible detail
In the summer of 2024, a test drive event for the new Porsche 911 Carrera GTS was held for the media at the Ascari circuit in Spain, and journalists from all over the world gathered there.
The tool used on the spot was Apple Vision Pro.
Using this, groups of 15 people at a time were asked to peer underneath the exterior as Porsche engineers explained the details of the new T-Hybrid system of the new 911 GTS. This allowed them to 'disassemble the car into its individual systems and components, lift them up to see underneath and rotate them to check the aerodynamics' - something not possible in a traditional presentation.
The display system uses Apple Vision Pro with pass-through function and a 4K resolution for each display.
This gave the media a good view of the hybrid powertrain, which is normally hidden under the car and cannot be seen, and apparently gave them an easy-to-understand explanation of the technology.
Visualize details effectively and quickly
As the T-Hybrid is the first hybrid system to be released for the 911, Porsche wanted to be able to explain this new technology in a precise, effective and fast way with perfect visuals, and the fact that they were able to achieve this was extremely significant.
Normally, at the end of these new car explanation workshops, journalists ask questions, but this time the final questions were very pertinent, demonstrating that the participants had a clear understanding of the technology that had been explained.
It seems that not a single article written by the journalists who actually attended the event misinterpreted the complex information shared by Porsche.
I guess up until now there have been times when people have written things like, "No, that's not what I meant" (laughs).
The immersive presentation was also a milestone for the journalists in attendance, including Hagerty videographer Henry Catchpole.
Henry Catchpole said the presentation helped him quickly understand the new T-Hybrid system and then use the high-resolution graphics of Apple Vision Pro to better explain it in his reporting.
Porsche's first foray into the world of augmented reality was with the Taycan AR event app a few years ago, and it looks like the company is still looking to push these experiences forward.
Next up, they plan to use Apple's Spatial Persona and SharePlay to enable media guests to attend remotely from anywhere in the world.
If this could be realized, it would be possible for everyone to gather in the same room from anywhere in the world and clearly review all the technical details in the same way, which would be convenient for journalists, engineers, and Porsche.
I think that 2D presentations will continue for a while, but at the same time, Porsche is also testing a different approach to presentations like this.
Source:(Official) Transforming Porsche media events with spatial computing
Related article:
◆Porsche 911 (992.2) What does the T in T-Hybrid mean? About the new Porsche 911 T-Hybrid powertrain
◆Porsche 911 (992.2 type) world premiere: 911 Carrera and GTS unveiled
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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