Live streaming of Porsche's annual press conference
It started from 10:00 on March 15, 2019 (Friday, Japan time: 3/15 18:00),Porsche Annual Press Conference.. It was delivered to the world by live streaming.
It was said that the video and contents would be uploaded to the website at a later date, so I had no intention of watching it live ... but yesterday, when I was at home, I suddenly saw my smartphone at 18:00.
With a little curiosity, I just went to the livestreaming site, saying, "Oh, 18 o'clock ... livestreaming has started?"
And as a result ... Yes, that's right. I just started watching the live video that started at 6 pm, but at the end I couldn't stop watching it ... I ended up watching the whole live stream for about 1 hour and 15 minutes. smile).
While preparing meals in the living room, I was broadcasting live on my smartphone, so the children were forced to hear Porsche's annual report for 1 hour and 15 minutes ... ^ ^
At that time, a child in the lower grades who was doing homework was doing homework in the national language to make a sentence "New OOOO is OOOO", but when I saw it later, the answer I wrote was " A new Porsche is running ", so there may have been a subliminal effect due to the fact that the Porsche annual report was kept flowing (laugh).
The first half is a presentation by Porsche CEO Oliver Blume
Now, the Annual Press Conference 2019, which began with the moderator of Mr. Josef Arweck of Porsche's Vice President Communications. The following is the information I was listening to, so it's a rough sketch, but I've summarized it.
I wasn't listening while taking notes, so I'm sorry for the general feeling of wandering around. Although it was in English in the live stream, it seems that simultaneous interpretation in Japanese was also performed at the venue. Good ~.
The huge screen behind the presenter was just too cool ^^
The first half of the presentation was by Porsche CEO Oliver Blume. Even so, it may be a prejudice, but why are the top executives of overseas companies so wonderful?
It's cool that the shirt is black and there is no tie, and just looking at the presentation and the image / video on the back screen, I'm satisfied with that alone ^ ^ (Originally, I was in a world where I was often exposed to such cool foreign presentations, so I really like this atmosphere)
As an event to look back on Porsche in 2018, the first presentation was about the new Porsche 911, which is also the 8th generation.
He said that it was a "timeless machine", mentioning that it was equipped with new functions such as wet mode and that the interior was redesigned.
Next, we will introduce the 718 Cayman T and 718 Boxster T, the announcement of Mission E, the Porsche 911 GT3 RS, and the new Macan.
In addition, we will introduce Porsche 935, 911 Speedster Concept, Panamera GTS, Porsche GT2 RS Club Sport.
Following the introduction of the Porsche model, the highlights of what happened in 2018 are the opening of the Porsche Experience Center in Shanghai and the opening of the Experience Center in Hockenheimring in 2019. I did.
It is also a great honor for the German magazine to have 911 Carrera and 911 Cabriolet selected as the best cars for the second year in a row, with Panamera at the top of the luxury class.
Motor sports such as Le Mans, and Porsche's course records at the Nürburgring were also introduced.
Project GoldAnd to commemorate the 70th anniversary of PorscheSportscar Together Day event, The world's largest fan event about PorscheRennsport ReunionContinue with.
He also introduced the launch of a joint venture with Schüller AG in Germany.
As a continuation of the event, I also mentioned exhibiting at Auto China 2019. After all, China seems to be a market that Porsche is paying close attention to today. After that, we will exhibit at the Motor Show 2018 in Paris.
It was also introduced that he sponsors tennis in the sports field, and that the Austrian President is visiting Porsche in Stuttgart.
Next, regarding Porsche's disembarkation from diesel, the new WLTP (Worldwide harmonized Light vehicles Test Procedure) = internationally unified evaluation of vehicle fuel efficiency About the test method.
So far, I have briefly reviewed the topics related to Porsche that occurred in 2018.
2018 Porsche sales volume, sales, operating profit, etc.
From here, it will be a presentation with more specific numerical values.
The world's economic growth was + 3.2%, while the growth (sales situation) in the automobile industry was a very bad year.
However, in such a global situation, Porsche sold 256,255 cars, recording + 4% from the previous year. Among them, Panamera showed the highest growth, and the number increased by + 38% to 38,443 units. Among them, about 60% was a plug-in hybrid.
Macan sold 86,031 units, and Porsche 911 sold 35,573 units, + 10% compared to the previous year, even though it has already become a model one generation ago with the announcement of the new 911.
Looking at the number of units sold by region worldwide, China is the largest with + 12% compared to the previous year.
Sales will also increase by 10% from the previous year to 25.8 billion euros, of which operating profit will be 4.3 billion euros.
From the middle of the presentation by Lutz Meschke
Now, from here on, the presentation will be replaced by Lutz Meschke, an executive board member of the Finance & IT department.
Finance-related topics such as cost, capital adequacy ratio, and return on investment continue ... The rate of return was 16.6%, although it was lower than 17.6% in FY2017.
In 2019, more cars will be delivered to the world than in 2018. The reason is that there is a lineup of various models including the new 911.
Porsche from 2019 onwards will focus on e-mobility and digital transformation
And Porsche will focus on digital services because it has to invest in "E-mobility" and "digital transformation" for the future.
For example, the app not only navigates cars, but also includes hotel and ticket arrangements, restaurant reservations, etc., and incorporates the Porsche brand into daily life. And you don't have to be a Porsche owner to use this service.
In addition, in the story of Porsche ID and the global story, "China is the most focused. China's customer base is young, there is little resistance to new things (experimental), and the development of IT is amazing. "When.
We also introduced partner companies, new mobility concepts, and talked about AI. It seems that he was talking about AI as well.
The purpose is to make people's work more efficient (not difficult) by utilizing AI, rather than robbing people's work with AI.
2019 is the beginning of a new era.
CSR activities at Porsche
And here is the quote of Ferry Porsche's words.
"Those who are fortunate enough to build a business out of a dream owe it to the world to be the guardians of that dream."
Asked, "What does this mean?" "It was important for Ferry Porsche to secure employment by making a wonderful timeless sports car called Porsche" and "Staying only for Porsche employees" Instead, we are thinking about what Porsche can do to the world as corporate responsiveness. "
Ferry Porsche said that he treated the employees like family members and gave them the skills and wages, and it was said that Porsche values the employees very much. By the way, Porsche has 32,325 employees in 2018.
In 2018, Porsche accepted 903 apprentices, sponsored ballet companies, orchestras, support for young soccer players as part of social contribution, and also focused on charity It was also introduced that he was the founder of the Ferry Porsche Foundation.
It's a story about CSR activities as a so-called company. He said that he is considering not only the car but also the environment.
And here I thought, "Oh yeah, this is amazing ~" "Even now, among the Porsche sold in the past, the 70% can still run." amazing.
And while I think it's amazing, at the same time as a simple question, I think that the more Porsche sells, the more Porsche will accumulate in the world, and one day it will be full of Porsche. Porsche ^ ^
Next, regarding emissions, recycling as much as possible to eliminate waste, recycling of batteries such as Taycan, hybridization of cars = We are currently offering hybrid cars with three models (Panamera Turbo S) , Panamera 4, Cayenne S), etc.
After that, we will develop batteries jointly with QuantumScape, conclude a partnership with "RIMAC", an electric sports car maker that makes components of E-mobility, and E E 6 billion euros by 2020 -Investing in mobility, etc.
2019 is Porsche's Taycan year and the beginning of a new era
And the story goes to Porsche's electric car, Taycan.
It seems that the introduction of Taycan and the development of infrastructure are very important. He also talked about hybrids, complete electric vehicles, and the synthetic fuel e-Fuel.
Finally
"2019 is the year of the Taycan and the beginning of a new era for Porsche"
When.
That's why it was the Porsche Annual Press Conference that I had seen to the end. It was fun ~ ^^
Even so, I think that Porsche is really cool not only for cars, but also for branding as "Porsche" and how it should be as a company, and I was involved with such Porsche in my life, a wonderful car called 911. I'm really happy to be able to know.
Please continue to be a cool Porsche from various points of view ^ ^!
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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