301,915 units
It is said that Porsche recorded the highest number of new car sales in 2021 as a whole, and the number is "301,915 units" (up 11% from the previous year).
Porsche new car sales (global)
2021 | 301,915 units |
2020 | 272,162 units |
2019 | 280,800 units |
Porsche sales were strong in 2021 in every region of the world, and the best of all was the Americas.
China was the largest single market as it was last year.
Reference article:Porsche sales in North America in Q4 2021 and overall in 2021
From the Porsche sales volume in 2021, what seems to be "Oo":
- Macan (88,362 units) sold the most in 2021
- Taycan's sales have more than doubled since 2020 (41,296 units)
- The sales volume of 911 was overtaken by Taycan (38,464 units) What is it-shock (← personal impression (laugh))
In addition, the 2021 sales volume for each model is as follows:
model | 2021 unit sales |
Macan | 88,362 |
Cayenne | 83,071 |
Taycan | 41,296 |
911 | 38,464 |
Panamera | 30,220 |
718 | 20,502 |
The United States was the most amazing one, even though it was doing well overall. It's an increase of 22% from the previous year.
By the way, of the Porsche sold in Europe in 2021, about 40% was an electric car (including plug-in hybrid). This number in the United States announced the other day is 30.5%.
Unit sales (January-December) | 2019 | 2020 | 2021 | Year-on-year |
the whole world | 280,800 | 272,162 | 301,915 | +11% |
Europe | 88,975 | 80,892 | 86,160 | +7% |
Germany | 31,618 | 26,152 | 28,565 | +9% |
Americas | 75,367 | 69,629 | 84,657 | +22% |
USA | 61,568 | 57,294 | 70,025 | +22% |
Asia Pacific, Africa, Middle East | 116,458 | 121,641 | 131,098 | +8% |
China | 86,752 | 88,968 | 95,671 | +8% |
2021 Newly registered Porsche in Japan
The number of newly registered Porsche in Japan in 2021 is "7,009" (according to JAIA research). A little less than last year.
Porsche new car sales (in Japan)
2021 | 7,009 units |
2020 | 7,284 units |
2019 | 7,192 units |
This "a little decrease" is actually really, really, really disappointing.
Nowadays, various situations in the world are still difficult, and there are places where we cannot simply say "I want to buy & yes please", so it is a year that it is harder than usual to increase this sales volume. I think it was.
Even so, I think there are many people involved who wished that the number would be higher than last year, if possible.
Because ...
Year | Number of registered units | % compared to the previous year |
2009 | 3,214 | - |
2010 | 3,335 | 3.8 |
2011 | 3,658 | 9.7 |
2012 | 4,661 | 27.4 |
2013 | 4,869 | 4.5 |
2014 | 5,385 | 10.6 |
2015 | 6,690 | 24.2 |
2016 | 6,887 | 2.9 |
2017 | 6,923 | 0.5 |
2018 | 7,166 | 3.5 |
2019 | 7,192 | 0.4 |
2020 | 7,284 | 1.3 |
2021 | 7,009 | -3.8 |
Well, the number of Porsche sales in Japan so far has increased for 11 consecutive years until 2020 as mentioned above.
It came here and stopped ... hmm.
Source:
◆ (Official) Porsche delivers more than 300,000 vehicles
◆ (Official) Porsche sales exceeded 300,000 units
Related article:
◆ Porsche sales in North America in Q4 2021 and overall in 2021
◆ New car sales in Porsche (overall) in 2020
◆ Porsche sales volume in Japan and the United States in 2020 (new registration volume)