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Porsche sales in North America Q3 2024

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Porsche sales in North America in 2024 (Q1-Q3) will be 54,083 units

Porsche Cars North America (hereinafter referred to as North American Porsche) announced that Porsche deliveries in the United States in the third quarter of 2024 totaled 19,350 units (down 3.21 TP1T from the same period last year). *Third quarter: July 1, 2024 to September 30, 2024

The total number of vehicles sold in North America in the third quarter (January to September 2024) was 54,083 (down 3.981 TP1T from the same period last year).

North America Porsche 3rd Quarter Sales Breakdown

modelJuly-September 2021July-September 2022July-September 2023July-September 2024
9111,6212,2363,0104,121
7187536821,2531,709
Taycan1,8611,3252,0501,340
Panamera1,0901,0501,135852
Cayenne4,8746,0176,0055,339
Macan5,0905,2716,5355,989
total15,28916,58119,98819,350

Given that there will likely be a lot of new Taycans, Macans, 911s, and Panamera PHEVs coming out in the fourth quarter, these figures don't seem all that pessimistic.

In North America, the best-selling car in the third quarter was the Macan with 5,989 units, followed by the Cayenne with 5,339 units and the 911 with 4,121 units. The 911 saw an increase of 36.91 TP1T compared to the same period last year.

The 718 also recorded an increase of 36.41 TP1T compared to the same period last year.

Here are Porsche's total North American sales from January to September 2024 (and past sales):

modelJanuary-September 2021January to September 2022January-September 2023January to September 2024
9116,7297,4118,66010,841
7183,1652,4263,5293,821
Taycan7,2285,7745,2123,394
Panamera2,8062,9633,1652,527
Cayenne15,10814,58314,91615,507
Macan16,57915,95320,84117,993
total51,61549,11056,32354,083

Porsche Certified Pre-Owned Cars are Doing Very Well

Porsche's certified pre-owned (CPO) sales in the U.S. for the third quarter were 10,962, bringing the total from Q1 to Q3 to 31,427. This figure represents an increase of 101 TPP1T compared to the same period last year.

  • Q1 2024: 10,372 units
  • Q2 2024: 10,093 units
  • Q3 2024: 10,962 units

Porsche's overall third-quarter figures were also sluggish, likely due to limited product availability, so perhaps the lack of availability of new cars in the U.S. led to a rise in test drive orders for used cars.

Source:(Official)Porsche reports Q3 2024 US retail sales

Related article:
Porsche sales in North America Q2 2024
Porsche sales in the US Q1 2024

Porsche worldwide sales in the third quarter of 2024 (Q1-Q3)
Porsche worldwide sales in the first half of 2024 (Q1 & Q2)

2023 Q3 Porsche sales in North America

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