Porsche Design x Deutsche Hospitality
In July 2021, Porsche Design and the well-established German hotel Steigenberger Hotel agreed to launch a joint hotel brand, and it was announced that their CEOs had signed a contract.
I don't know what the actual hotel name will be, but at the moment this "Steigenberger Porsche Design Hotel" will be rolled out to several cities around the world with a unique concept of luxury lifestyle. It is a plan.
What is Porsche Design?
Porsche Design was created by Ferdinand Alexander Porsche, the eldest son of Ferdinand Porsche, the founder of Porsche.
He is also known for designing the Porsche 911, launched Porsche Design as an exclusive lifestyle brand in 1972, and Porsche's philosophy and design can still be seen in all Porsche Design products. It is said that it can be done.
What is the Steigenberger Hotel?
The Steigenberger Hotel began in 1930 with the Europäischer Hof, which was opened by Albert Steigenberger in Baden-Baden, Germany.
Currently, 160 hotels on three continents are operated under the name of Steigenberger.
… But since 2020, it has been part of Huazhu Hotels Group Ltd, a Chinese hotel group that is one of the largest hotel groups in the world.
It is said that Porsche Design and Steigenberger Hotel share the same values, and it seems that they will develop while pursuing the highest level of quality and exclusive design.
The new Steigenberger Porsche Design Hotel is said to offer its customers a whole new hotel experience.
Nowadays, there are many wonderful hotels all over the world that pursue a sense of luxury, but how can we make it even more “a completely new hotel experience that has never been seen before”?
Will it be possible in Tokyo someday?
I think that the interior of the hotel will be dyed in the Porsche color (of the car) just because Porsche Design is included, but if possible, about 1 or 2 rooms are for Porsche lovers in that country. Could you make a "Porsche Room" too ^^
It's like "Porsche Suite", and the person who took the room can already experience Porsche from check-in to check-out.
For the time being, you may want to see all the color sample plates of the body colors that Porsche made in the past on the entire wall of the room (it seems uncomfortable, it is unknown whether it has a luxurious feeling ^ ^ Well, Porsche room Is Porsche's playfulness rather than luxury!).
Source:
◆ (Official) Porsche Design and Steigenberger to establish joint hotel brand
◆ Steigenberger Hotels
◆ Porsche Design
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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