Part of the promotion of Porsche's electric vehicle Taycan
A promotion that started on March 3, 2020.
Porsche suddenly began asking an unspecified number of viewers via the Internet or email, "Do you need a sports car?"
That is the project "Do you need a # sports car?"
The environment surrounding automobiles today is changing rapidly. Especially various regulations due to environmental problems.
Based on the current situation that the existence value of the car, the significance of existence, and the way the car itself will change, Porsche will continue to use the fully electric sports car "Taycan" as one of the answers to the future. Announced.
Porsche, which has been making sports cars for more than 70 years, is looking at the current "era of autonomous driving" or "the era when the car itself may be denied" and tells everyone the significance of the existence of automobiles It seems that you ask ...
Of course, even if many people say, "No, you don't need a sports car anymore?", I don't think it will mean "Oh, then, I'll stop!" ^ ^
… And if so, does it make sense to ask this question? I personally thought that.
However, according to the comment (video) of Mr. Michael Kirsch, President of Porsche Japan, "discussion matters".
In other words, "discussing itself is important."
I think that I would like to listen to various opinions and discussions of many people and reconfirm the future of sports cars as Porsche, the significance of existence, etc.
Well, there are many promotions that really stick to Taycan ...
"Do you need a sports car?" Twitter campaign
If you tweet your opinion on this question with the hashtag "Do you need a # sports car?" Between March 3rd and 31st, 2020 in connection with this project, It is said that 10 people will be given Thai can goods by lottery.
If you are interested, or if you absolutely want to make an opinion, please add the hashtag "Do you need a # sports car?" And tweet ^^
Please check this official website for the details of the project and the details of the campaign on Twitter.
Porsche official website:Do you need a sports car
Huh. So what's my opinion?
Well, if you suddenly write something like "No, I don't think you need a sports car anymore", you might be surprised ... but yeah, that's not the case (laughs).
I think it is "necessary".
I don't really know if the word "necessary" is appropriate, but if you claim it correctly, it's at least "necessary for me" ^^
And Porsche sports cars know almost nothing about cars, even to me, the only woman in the area.
"I need it"
I think that there are many people who need more sports cars than I do because they are the ones that make me think.
And since each of us has more and more various, deep, and various feelings, we can't think of the future without a sports car.
It is also posted on the project site, but in the words of Mr. Ferry Porsche.
"The last car built on earth will surely be a sports car."
(The last car on earth is definitely a sports car)
And it is a completely different matter from this project, and the current Porsche CEO Oliver BlumeWhen asked about Porsche's future electric vehicle conversion, he answered as followsI was there.
"By 2025, about the 50% Porsche model will be electric or hybrid, but Porsche will continue to make gasoline engine cars, especially in the 911."
Yes, while acknowledging that Porsche will become more electric (hybrid) in the future according to the times, we will not stop making gasoline engine cars while adjusting to the environment and the times.
The Porsche 911 should continue to exist as it is today as a great sports car.
Do you need a sports car?
"Do you need a sports car?"
When Porsche asks such a thing, it really is "what happened?", But it is meaningful by itself to be an opportunity to think about the significance of the existence of sports cars again ^ ^
Sports cars, and especially "Porsche sports cars".
I can't really think of it disappearing.
If you want to imitate Mr. Porsche's words a little, "My last car will surely be a sports car."
Yes, the last car for me is definitely a sports car ^^