I went to Porsche Studio Singapore

Porsche Studio Singapore, which just opened in 2024

Well, I stopped by Singapore the other day and checked out Porsche Studio Singapore, which just opened earlier this year.

This is the entrance↓

Once inside, it feels quite spacious, as it is two stories and is said to be about 790 square meters.

Cafe Carrera

As soon as you enter, you will see Cafe Carrera on your left.

This is how the cafe looks like next to the display car (in this case, a Taycan).

In addition to coffee and other drinks, the cafe also sold the typical Starbucks items.

It's quite fulfilling.

Each cafe comes with a chocolate plate bearing the Porsche crest, so you can be sure that this is a Porsche cafe.

There is also a cookie that looks quite roughly made, but still looks like a 911 (lol).

Porsche lifestyle goods also available

In addition to the cafe and display cars, the store also had a wide selection of official Porsche lifestyle goods for sale.

There are also a few Porsche lifestyle goods available that aren't available in Japan.

There was also the "Prototype Collection", created to commemorate the opening of Porsche Studio Singapore.

As they are prototypes, the designs feature camouflage patterns that are applied to cars during the testing phase before the car is released.

Recently, some of these prototype collections have been coming to Japan as well.

One thing I found at Porsche Studio Singapore that I don't see often in Japan was a patch.

The purple Singapore 2024 patch on the left is the last one! I was told, but there is no word PORSCHE anywhere on it, so I said, "But there's no Porsche in it," and they told me that the purple color symbolizes Porsche in Singapore.

I see, certainly the other dayWhen the EV Macan was unveiled in Singapore, the theme color of the venue was also purple...

We don't know if purple will remain the Singapore Porsche colour forever, or if it's just for this year.

This patch ↓ says "Apron and Bag Company" so I thought it might have been designed by a Japanese person, but it seems to be just a Japanese translation of the company name.

However, the production process for this item is done using the Japanese "sashiko" technique.

When I visited Porsche Studio Singapore, the AHEAD Collection, which was just released in Japan on August 22, 2024, was already on sale, so I bought some AHEAD Collection badges that are not available in Japan.

Also, since I was in Singapore, I bought some prototype collection items as souvenirs, even though each item was a few thousand yen more expensive than in Japan.

We made my husband's Prototype Collection polo shirt special by adding a cute Porsche Motorsport penguin patch that we purchased separately to the sleeve (they will attach any patch you purchase on the spot).

Porsche Studio Singapore is a two-story building, so I would like to go to the second floor as well.

If you go up the stairs in the center of the store, you will find Ferry Porsche's famous quote.

My kid said "That looks kind of nice" and took pictures, so I'm pretty happy that I'm steadily making progress in brainwashing my kid into Porsche (laughs).

After all, Porsche is expensive in Singapore.

There was a GT3 exhibit on the 2nd floor.

A guy at the Porsche Studio on the first floor told me, "The GT3 on display above is over 900,000 Singapore dollars, almost 1 million Singapore dollars," but wow, it's still expensive!

I wondered how much the vehicle itself would cost without any options, so I checked the Porsche Singapore configurator, and the vehicle itself for the 992.1 GT3 was priced at 880,488 Singapore dollars. That's about 97,700,000 yen in today's prices.

It was so expensive!!! I was surprised at how much higher it was.

Although small, it also has a kids' space.

There was no atmosphere of business negotiations at all inside Porsche Studio Singapore, but there was a place that looked like a business negotiation space.

Porsche books etc.

There is also a panel that you can touch casually, so I wonder if you can do configuration here?

There is another display car space at the back of the second floor.

By the way, the lift to lift cars to the second floor is stylishly and seamlessly installed in the center of the store.

What's amazing about the back of the second floor is that the area is surrounded by monitors on both the top and sides.

On the other side is the simulator.

There are also various books about Porsche and cars available for free browsing.

Why is the Porsche Studio in Japan so intimidating?

There was also a cafe space on the second floor.

One of the things I felt very strongly about when I visited Porsche Studio Singapore this time was that "Porsche Studio Singapore has established itself as a place where many people can easily drop in and experience the Porsche brand."

There are two Porsche studios in Japan: Porsche Studio Ginza and Porsche Studio Nihonbashi.

Both are very nice places where you can experience the Porsche brand, but it's true that for me they are not "places I can go to casually."

After visiting Porsche Studio Singapore this time, I wondered and realized why Porsche studios in Japan are somehow intimidating.

I think that's probably because they provide drinks and other things for free.

Well, it might be nice for customers to get it for free, but the cafe in Porsche Studio Singapore, of course, all of them charge a fee. You can't eat or drink unless you pay.

On the other hand, if you pay to buy drinks and food, you can at least stay inside the Porsche Studio while you eat them.

I think this is a huge difference.

That's because if I were walking with a friend near the Porsche Studio in Japan, I wouldn't say, "Oh, let's have tea at the Porsche Studio?"

This is because I felt embarrassed about going to the Porsche Studio just to get free tea when I had no particular reason to do so.

However, if this were a normal cafe where you had to pay, I think people would say, "Oh, there's a Porsche cafe over there, do you want to go there?"

I think that in Japan they are more customer-oriented, with the slogan "Please feel free to drop by anytime," but from the perspective of the actual visitor, it seems like the barrier to entry is lowered and it gives more opportunity for people to "pay and stay as a cafe."

In fact, even as a Porsche owner, I get the impression that it's difficult to go in unless you make some kind of excuse (sorry).

I think it's Porsche Studio Singapore, but I got the impression that the fact that this cafe exists as a paid cafe makes it easy for many people to visit.

Finally, the sign at the Porsche Studio Singapore restroom was of people wearing the same helmets as the one at PEC Tokyo. So cute!

I had a very enjoyable time feeling a different atmosphere from the Porsche Studio in Japan, seeing Porsche lifestyle goods I had never seen before, and chatting with the older brothers and sisters at the studio.

Also...I actually got a paper cup with the Cafe Carrera logo on it, which is used at the Cafe Carrera in Porsche Studio Singapore.

"This is not available in Japan, so can I have one?" I asked boldly, and Porsche Studio Singapore gave me a lot of them, saying, "You need one for your family, don't you?" I'm so happy ^^

If you have a chance to go to Singapore, please stop by!

Reference article:Innovative Porsche Studio opens in the heart of downtown Singapore