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Porsche pop-up store "Porsche NOW Tokyo" opens in July 2020

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Exhibition of Taycan etc. at Porsche NOW Tokyo

Oh ~. very.

Before the Porsche pop-up store was released in Japan ... where was it? It was written somewhere and I thought it was, but it was finally announced ^ ^

Oh, it was when the domestic price of Taycan was announced. It was when I was writing that the Mamba Green Taycan would appear in this pop-up store. ↓

Reference article:Domestic price of Porsche electric car Taycan and price increase of Porsche 992 

Porsche NOW Tokyo Overview

"Porsche Now Tokyo" is a Porsche pop-up store for a limited time.

  • Open period: July 9, 2020 (Thursday) -August 31, 2021 (Tuesday) (* Since July 9, 2020 to July 11, 2020 is a chartered business, normal business is from July 12, 2020 (Friday))
  • place: Tobu Ariake Field (1-3-25 Ariake, Koto-ku, Tokyo *Click here for Google Map)
  • phone: 03-5962-4676
  • business hours : 11: 00-20: 00
  • Regular holiday : None
  • Showroom area : Approximately 289㎡ (including deck space)
  • For a while, there are restrictions on entering the store to prevent corona infection.

This pop-up store, Porsche, has become a global retail concept for a limited time, and has opened in Richmond, Canada, and in Taiwan last winter. Landing in Japan is quite early ^^

And here Porsche Now Tokyo is held by Porsche Japan Co., Ltd. and EBI Marketing Co., Ltd.

EBI Marketing Co., Ltd. operates the following Porsche Centers as an authorized Porsche dealer.

  • Porsche Center Aoyama
  • Porsche Center Setagaya
  • Porsche Center Meguro
  • Porsche Center Ginza
  • Porsche Center Ginza Koishikawa

Oh yeah, this Porsche authorized dealer list that I have seen somewhere.

that's right!

If you purchase Porsche 911 at the above Porsche Center of EBI Marketing Co., Ltd.,Participate in Porsche rally events(* Participation may be a lottery depending on the number of people you want to participate in).

I do not know if the Porsche 911 rally event will be held again in the future, but if it is held, it may be better to purchase 911 from the above Porsche Center if you want to participate? (... I'm sorry if it wasn't held ^^)

I want to meet Porsche Pro

By the way, this Porsche Now Tokyo seems to have the following contents:

  • The modern, glass-enclosed store is a casual and relaxing space.
  • Three Porsche including Porsche Taycan are exhibited in the deck space and in the store
  • Installed Porsche turbo charging station boasting 150kW class output
  • You can experience VR in the VR experience space of Porsche model
  • Japan's first "Porsche Pro" is resident and responds to inquiries about all Porsche

It's amazing. "Porsche Pro"!

What level of Porsche knowledge will be resident? I'm really looking forward to it.

I want to hear very detailed maniac things! !! ← Moreover, in my case, I don't know the legitimate mechanical things, so maybe the content I hear is "What? There? Eh?" (Laughs).

Let's write down what we want to hear from now on. ... No, if I write something like this, I'm going to get a message saying "Please don't come" before I go, so I'll stop it (laughs).

Porsche Now, the basic concept is provided by the Porsche headquarters, and the local dealer will implement it according to the market, so that people who have never had contact with Porsche will know the brand widely. The first purpose is to be a base.

Of course, existing customers are also welcome.

What is Porsche NOW's "NOW"?

And, "NOW" of this Porsche Now seems to mean "use this moment now".

It was written in a Japanese press release, but I could not understand the meaning of "use this moment now", so the original text (Porsche AG explains Porsche Now) )confirm.

Here is what was written there.

"" NOW "stands for seizing the moment rather than looking into the past or future."

In other words, this "NOW" is like not looking at the past or the future, but capturing what is in front of you at this moment = seizing the opportunity at this moment. ..

Yes, instead of looking back on the past and thinking about the future, and thinking about the future, if you flutter at the Porsche in front of you at this moment, that is in the person's life. It's a moment of "opportunity", and let's cherish that moment and feeling. My interpretation is ^^

Well, to put it simply, it's like, "If you meet Porsche and feel destined, that's right, it's time for you to ride Porsche !!!" (Oh, I'm sorry for the excitement. Lol)).

However, I think this idea is correct, and I really think that it is important to seize the opportunity at this moment. For Porsche, for anything.

For many people, it would be nice to have Porsche Now Tokyo, which will trigger such a fateful encounter with Porsche ^ ^

I am looking forward to it. Don't ban me (laughs).

Click here for Porshce NOW Tokyo official website: Porsche NOW Tokyo

Source:
(Official) Porsche Japan's first pop-up store "Porsche NOW Tokyo" opens
(Official) Porsche launches sales pop-up as flexible sales format 

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