Porsche Sonderwunsch / Customization by Special Request
Porsche's Sonderwunsch has unveiled a one-off model that is an artistic reinterpretation of the 911 S/T that competed in the 1973 Camel GT Challenge, presenting it as a modern 911 S/T.
The two cars, a historic model and a modern S/T, are part of a collection located in Switzerland.

A glamorous history of lace
The base model was the 1972 911 S/T.

From 1973 to 1978, this particular car competed in the Camel GT Challenge, racing on renowned North American circuits such as Sebring, Daytona, and Indianapolis, and leaving behind a record of 27 races.
At the time, factory-supplied 911 RSRs were difficult to obtain, so a Canadian team called "Equipe de Course Marc Dancose" chose the S/T model, which was then thoroughly modified into a racing specification by Brumos Racing.

The body color is Phoenix Red, and the most distinctive feature is the wheels: the front wheels retain the original design, while the rear wheels are wide and have a completely different design.
Although the S/T is now beautifully restored and preserved, its career ended in a crash in Trois-Rivières, Quebec, in 1978.
This S/T has now been revived as a one-off, modern (current) 911 S/T through Porsche's special request program, Sonderwunsch.

The revived new S/T is a one-off creation that artistically "reinterprets" the original S/T.

In the 2025 S/T model, the base Signal Yellow color is retained only partially, with Phoenix Red being the main color.

The front bumper and other parts of the car have a subtle yellow accent.

What's even more noteworthy is the treatment of the coloring. Instead of using the sponsor graphics from the Camel GT era, Grant Larson, the designer of the Carrera GT and the first-generation Boxster, designed a flowing gradient using Phoenix Red and Signal Yellow, which was all applied by hand.

Incidentally, as some of you may know, "Camel," the name of the Camel GT Challenge in which the original S/T participated, is a tobacco company.
While it's difficult to place tobacco advertisements these days, back then, tobacco brands were commonplace title sponsors of races and other events.

So, this iconic Camel (camel) is the new S/T:
- Embroidery on the headrest
- Interior trim
- Door sill
- Embossing on the center console
The lights that remain and shine towards the ground when the door is opened are said to be a motif of Camel in a racing car.


The distinctive "different wheels front and rear" feature of the original S/T has been carried over to the modern version, with aero discs developed by Manthey Racing for the GT3 RS fitted to the rear (although these are not road legal and can only be fitted when the car is stationary).

The newly revived S/T is said to meet high standards, making it ideal not only for everyday driving but also for track driving.


Recently, Porsche seems to be focusing on projects (if that's the right term) that create a special car by reflecting the diverse backgrounds of each individual vehicle.
The "Value over Volume Strategy" was announced again the other day....In short, this car gave me the impression that the company prioritizes profit per unit and brand value over increasing sales volume, aiming to maximize profitability through rare and high-value-added models.

A BMW M3 Touring and a Porsche 911 with the same specifications
Another example of "making similar cars" is the two cars owned by someone who went beyond brand boundaries and made the visual design identical.
One car is a Porsche 911 (997.2 Targa 4S), and the other is a BMW M3 Touring.

These cars are apparently located in Belgium, and the owner had both of them painted in 'Macadamia Metallic' through the Porsche PTS and BMW Individual programs.

Furthermore, to make the two cars look more similar, the M3 Touring was fitted with optional red brake calipers, a body-colored roof and mirrors, clear glass instead of privacy glass, and aluminum trim.
Even though they're from different manufacturers, the fact that they have similar specifications is really nice. It gives them a family-like feel.
Furthermore, this macadamia metallic finish matches these two cars very well, creating a unique and appealing atmosphere.

Also, there was another owner who had their Rolls-Royce and McLaren finished in the same color (fuchsia flower color + white interior), so here are some photos of that as well ↓

Everyone has their own preferences, don't they?
Like Porsche's Sonderwunsch, this is the perfect program for those who have a strong desire or dream of having a specific specification in mind.
I'd like to try it someday too, if I ever find something I'm really passionate about (the problem right now is that I don't have enough passion to go that far with customization, lol).
Source:
◆(Official)From the Camel GT Challenge to a special one off
◆This Matching BMW M3 Touring and Porsche 911 Might Be the Perfect Two-Car Garage
Related article:
◆Porsche 911 S/T turns into Funky Minty in Sonderwunsch
◆Porsche 911 S/T Charity Auction Results at RM Sotheby's
◆Customizing a luxury Porsche 911 S/T like this...?
◆On Porsche's birthday, we went on a tour with the 911 S/T
◆What is the S/T of the Porsche 911 S/T?
◆Special model commemorating the 60th anniversary of Porsche 911: Porsche 911 S / T announcement
