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Porsche sales in North America Q2 2025

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North American Porsche deliveries to reach 19,812 units in Q2 2025

Porsche Cars North America (hereinafter referred to as Porsche North America) announced that Porsche deliveries in the United States in the second quarter of 2025 totaled 19,812 units, up 4.911 TP1T from the same period last year.

For the first half of the year, sales remained up 11.41 TP1T compared to the same period last year, making it the best half-year for the North American Porsche market.

The driving force behind the company's performance in the first half of the year was the Macan, with sales of 14,563 units (up 21.321 TP1T from the previous year).

Breakdown of North American Porsche second quarter sales

modelApril-June 2022April to June 2023April-June 2024April to June 2025
9113,0523,1404,790  3,338
7189621,1521,315  2,203
Taycan2,5241,635807  1,064
Panamera1,1261,0241,152  1,134
Cayenne5,9134,6186,907  4,996
Macan5,9107,3266,333  7,077
total19,48718,89521,30419,812

North American Porsche delivery volume in the first half (January to June)

modelJanuary-June 2022January to June 2023January to June 2024January-June 2025
9115,1755,6506,720  5,424
7181,7442,2762,112  3,679
Taycan4,4493,1622,054  2,083
Panamera1,9132,0301,675  2,620
Cayenne8,5668,91110,168  10,327
Macan10,68214,30612,004  14,563
total32,52936,33534,73338,696

The Panamera also seems to be doing well, with sales of 1,675 units in the same period of 2024, but 2,620 units this year. What is the reason for the popularity of the Panamera in North America? Is it a rush to respond to the price protection measures in response to import tariffs?

In this announcement, it was said that "9,103 units of 911 and 718 combined" but was this because they didn't want to emphasize that the number of 911 sales was down from the previous year? What do you think?

The 911 saw sales fall from 6,720 units in the same period last year (first half) to 5,424 units.

North American Porsche's Q2 certified pre-owned car sales

Porsche North America's Porsche certified used car sales volume for Q2 2025 is 11,610 units, a strong figure that is up 151 TP1T from the same period last year.

Source:(Official)Porsche reports US retail sales for the first half of 2025

Related article:
Porsche worldwide sales in the first half of 2025 (Q1 & Q2)
Porsche sales worldwide in Q1 2025
Porsche sales in the US Q1 2025
Porsche's first quarter 2025 results: Further downward revision of 2025 full-year forecast
Third Porsche Shareholders' Meeting: Accelerating business restructuring and stabilizing dividends

Porsche Summary for 2024: Annual Press Conference 2025
Porsche worldwide sales in the first half of 2024 (Q1 & Q2)
Porsche sales in North America Q2 2024

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