Porsche 911 wins S&P Global Mobility Automotive Loyalty Award for the third consecutive year

Award in the Sports Car category

The Porsche 911 received the award from S&P Global Mobility, an American industry leader in market intelligence, analysis and loyalty analysis, which determined that the Porsche 911 will achieve the highest model loyalty of any vehicle in the sports car segment in 2025.

This marks the third consecutive year that the Porsche 911 has received this award, and the 10th time in total since 2001.

The S&P Global Mobility Automotive Loyalty Award is open to Porsche 911s registered in the 2025 calendar year.

"Model loyalty" refers to whether a household buys a new car and then subsequently buys or leases the same model.

Apparently, 15 sports cars were evaluated, and the Porsche 911 came out on top, earning this prestigious award.

Here are all the categories and the winning makes/models. It's a shame that no manufacturers were awarded this time either. And Tesla is doing well again:

ComprehensiveManufacturer Loyalty Award

Segment Model Loyalty Awards

*Manufacturer/model that will receive consecutive awards from 2024

This year marks the 30th anniversary of the S&P Global Mobility Automotive Loyalty Awards program.

The results are based on rigorous analysis of vehicle registration data and are fact-based, not just consumer surveys or opinion polls.

It would be great if we could win the award again next year for the fourth consecutive year.

Source:
◆(Official) Porsche 911 earns top honors in S&P Global Mobility Automotive Loyalty Awards - Sports Car Segment
◆S&P Global Mobility 2025 Loyalty Awards Reveal Divergent Paths to Customer Retention; General Motors and Tesla Secure Top Honors

Related article:Porsche 911 wins S&P Global Mobility Automotive Loyalty Award for the second year in a row

Rika (911supercars.com)

I'm Rika, the author of this article. Since I got my hands on a Porsche 911, I've been completely hooked on Porsches and I can't stop loving them, so I started this blog. My favorite cars are the 911 Carrera (2/991), 911 Carrera Cabriolet & 911 Carrera T (1/992), GT3 (1/997) and 718 Cayman GT4 RS.