Porsche: Porsche ◆ Porsche Experience Center Tokyo

Porsche Japan 30th anniversary

Posted: Posted:November 18, 2025

It seems that Porsche Japan (a subsidiary of Porsche AG, owned by 100%) will celebrate its 30th anniversary on November 17, 2025. Congratulations!

Porsche Japan was established 30 years ago on November 17, 1995, and began operations on January 1, 1998 as the sole importer of Porsche cars. Since then, the company has worked to establish the Porsche brand in the Japanese market and improve the customer experience.

The number of newly registered Porsche cars in Japan was 1,900 in 1996, the first year of its existence, but has now reached a record high of 9,292 (by 2024). *The figures are based on data from the Japan Automobile Importers Association.

Imogen Buschmann, newly appointed President and CEO of Porsche Japan from August 1, 2025, said:

"As we reach the milestone of 30 years of Porsche Japan, I would like to express my sincere gratitude to all the owners who have supported the brand, our authorized dealers nationwide, the local community, our employees, and all those who love Porsche. The passion and love that our customers pour into Porsche inspires us every day. It is this energy that drives us forward. Together with our dealers and the Porsche Japan team, we would like to nurture this shared passion into an even greater force, and continue to move forward together, committed to performance."

And comment.

Here are some of the notable things about Porsche Japan over the past 30 years:

Opened on October 1, 2021 in Kisarazu City, Chiba PrefectureEstablishment of the Porsche Experience Center Tokyo (PEC Tokyo)
- The ninth large-scale Porsche brand experience facility in the world
- To date, 83,625 students have been accepted (as of November 2025)

Porsche Carrera Cup Japan
- Since its launch in 2001,This year marks the 25th anniversary of the series
- The longest continuously held one-make race in Japan
- Since 2009, a scholarship program has been implemented with the aim of nurturing young drivers who will lead the next generation.
- The Porsche Sprint Challenge Japan, which was added in 2010 as a stepping stone to the Carrera Cup, continues to attract many drivers and fans.

The establishment of PEC Tokyo will further clarify the stance of being a good corporate citizen, which is deeply rooted in Japan, and promote corporate social responsibility activities.

PEC Tokyo has positioned Kisarazu City, Chiba Prefecture, where it is located, as an important community, and has been working with the local community on various initiatives since its opening in 2021.
- Supporting food education and local agriculture through the "Organic Rice for School Lunches Project," which provides organically grown rice harvested in Kisarazu City to elementary and junior high schools in the city.

Community-based events"Kisarazu Blueberry Run" held at PEC Tokyo

The city road leading to PEC Tokyo"Porsche Street"Naming rights agreement

PEC Tokyo programs offered as gifts in return for hometown tax donations
Starting in 2024, we will begin providing vehicles to support the operation of the Tokyo Marathon.Official Partner of the Tokyo Marathonsigned a three-year contract as
- Porsche will provide support for the event, including the lead car, the referee car, and the timing car that displays the elapsed time at set intervals.

The electric Taycan and Macan models will also be offered at the Tokyo Legacy Half Marathon 2025, which will be held on October 19, 2025.
In the field of education, we have been working on the "LEARN with PorscheExpand "
- Approximately 10 scholarship students will be selected from junior and senior high school students across the country.
- The program started in 2021 and has been held eight times so far, with a total of 74 students participating.
- On February 16, 2025, a symposium entitled "Conference on Future Education Research: Is Current Education Really OK? Junior and Senior High School Students Will Pass the Judgement!" will be held at the University of Tokyo's Yasuda Auditorium.

In recognition of these social responsibility activities, Porsche Japan Co., Ltd. was awarded the Dark Blue Ribbon Medal by the Japanese government in 2025, the 30th anniversary of its founding, becoming the first automobile importer (member company of the Japan Automobile Importers Association) to receive the Medal.

I didn't know that! That's amazing. Congratulations!

Porsche Japan will continue to work towards contributing to the development of a mobility society and automotive culture.

It's only been about eight years since I first encountered Porsche, but in those eight years, some notable events have occurred, such as the establishment of PEC Tokyo, so I'm personally enjoying the exciting new activities at Porsche.

I hope to celebrate the 40th and 50th anniversaries with Porsche again. Thank you, Porsche Japan.

And once again, congratulations on your 30th anniversary!

Source:(Official) Porsche Japan, 30 Years of History and Inheritance

Rika (911supercars.com)

I'm Rika, the author of this article. Since I got my hands on a Porsche 911, I've been completely hooked on Porsches and I can't stop loving them, so I started this blog. My favorite cars are the 911 Carrera (2/991), 911 Carrera Cabriolet & 911 Carrera T (1/992), GT3 (1/997) and 718 Cayman GT4 RS.

911Supercars in the article

-Porsche: Porsche, ◆ Porsche Experience Center Tokyo

Kaz amigo says:

2025年11月18日 at 11:18 PM

It's been 30 years since Porsche Japan was established. I was surprised to learn that it was already established in 1995.
In the past, when people thought of Porsche, they thought of Mitsuwa Motors, but with the establishment of Porsche Japan, Mitsuwa Motors also came to an end. If Mitsuwa Motors had not imported and sold Porsches, Porsche culture might not have taken root in Japan.

It can be said that various PR activities, including PEC Tokyo, were made possible by the establishment of Porsche Japan. It would be difficult for a single car dealership to do it alone.

I seem to recall that European car manufacturers started establishing Japanese subsidiaries around 2000. Until then, car import and sales companies were the ones selling the cars.

Reply
- Rika (911supercars.com) says:
  
  2025年11月19日 at 4:20 PM
  
  Kaz amigo
  I had never thought about how long Porsche Japan had been around, so I was surprised to learn that it had been 30 years!
  
  I was also surprised to learn that although it was founded 30 years ago, it has only been in the last 10 years or so that it has been focusing on Porsche activities (?) in Japan, such as PEC Tokyo.
  
  Reply

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