I like Burger King
In my case, when I decide to go to a hamburger fast food chain, I sometimes have a hard time choosing "McDonald's or Burger King".
Burger King may not be so major in Japan yet when viewed nationwide, but for me, when it comes to fast food burgers, I'm worried about two choices, "McDonald's or Burger King."
Burger King's flagship product, Whopper (or a slightly smaller Whopper Jr.), offers free lettuce, onions, pickles, and sauces with the magic word "all heavy." It will increase the amount, and the patty is grilled over charcoal, so compared to McDonald's, it is more like a "little hamburger shop" than a "fast food".
By the way, if you want to eat Whopper, I recommend All Heavy!
There is no day when I don't make it all-heavy. When I forgot to tell when ordering and it wasn't all-heavy, it was about a day's depression (exaggerated).
Ah, what suddenly started talking about Burger King is, no, I can talk about Burger King as much as I like, but this time it is not so, "The electric car Tesla is not McDonald's, but Burger King. It turned out that it was! !!
I don't know what you're talking about (laughs).
It all started with a video posted on Twitter by a Tesla user.
From there, Burger King created a video ad and offered a free Whopper gift to those who met certain conditions.
Tesla's self-driving car ... Do you like Burger King?
According to Burger King, Tesla's autopilot = AI (Artificial Intelligence) "AI knows what you CRAVE"
What are you thinking, Tesla? ?? ?? Has Tesla's AI finally started reading the human mind? !!
Let's see what happened.
One day, there was a person who was driving Tesla with an autopilot. The speed displayed here is 33 mph (about 53 km / h).
If you take a closer look, you will see something like a red warning mark near the bottom of the car image, and the speed has dropped to 30 miles (about 48 m).
The mark that looks like this red warning, if you look closely, is actually a "STOP" sign.
The Tesla autopilot sensed the stop sign and started decelerating to pause the car for it.
The speed has already dropped to 19 miles.
But something strange.
Because there is no corresponding STOP sign on this running road. So what did Tesla's autopilot think of as a STOP sign? ??
That is the sign that you can see in the red circle in the photo below.
that's….
This Burger King mark! !! !! ↓
Tesla's autopilot seems to have confused the Burger King mark with the STOP sign, and when approaching Burger King, it slows down and begins to stop (laughs).
According to Burger King, "Smart cars are smart enough to BRAKE for a WHOPPER" = "Smart cars are excellent enough to brake for Whopper."
Bugs due to Tesla Autopilot update
Tesla has just updated its Autopilot update on "Signal and Stop Sign Control" in April 2020, and it's still in beta.
Therefore, it seems that such an error (?) Has come out.
However, Burger King immediately used this "Tesla's autopilot slows down when it finds Burger King and makes a full stop" as its own marketing ^ ^
"Turn on the Autopilot, and STOP at Burger King." = "Turn on automatic driving and stop by Burger King."
In this way, when something happens, it is used like a parody and used as an advertisement, which is typical of the United States, and I like this kind of light feeling ^^
After all, Burger King was only for one day on June 23, 2020, for those who tagged the photo or video of a car that stopped by Burger King for autonomous driving with the hashtag #autopilotwhopper #freewhopper. Campaignd to give away one Whopper for free (a coupon will be given).
By the way, as for the car of "the person who was driving the Tesla Model 3 automatically" used in this advertisement, it is also said that the steering was changed to such a retrofit for those who like cars. It seems that it was attracting attention among them. ↓
Here is a Burger King campaign video using a video of a Tesla Model 3 autopilot finding a Burger King sign and trying to stop the car. ↓
e? What is my favorite Burger King burger? (No, no one has heard).
Well, I think my favorite is Angry Wapper. This is also a campaign, so it's hard to get it out. I want to eat ~ ^^
Source:
◆Tesla Autopilot Error Becomes Marketing Gold for Burger King
◆Tesla Autopilot confuses Burger King for stop signs, they turn into ad campaign
◆ (Official) Burger King
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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