It's a really trivial thing (sorry), but somehow.
The content was when Subaru announced their latest model, the Wilderness, which is likely aimed at North America.
Like other car manufacturers, Subaru collects various data to understand the type of people who will own its cars, but the data that usually comes to mind easily is the customer's age, gender, hobbies and interests, etc., right?
It also appears that Subaru has been collecting data on customers' pets.
Here's the data, showing what pets Subaru buyers own and what percentage of owners own each type:
Dog — 48%
Cat — 30%
Fish — 4%
Chicken — 3%
Bird — 2%
There is a clear distinction between "chickens" and "birds," but in the case of "chickens," it seems that they are more commonly used as livestock than as pets, right?
Furthermore, the data for customers who purchased Wilderness is as follows:
Dog — 58%
Cat — 34%
Fish — 6%
Chicken — 3%
Bird — 2%
Looking at these results, the percentage of people who purchased Wilderness who own dogs is 10% higher than the data for regular Subaru owners.
It's amazing that nearly 60% of Wilderness owners also have dogs.
And of course, the most surprising thing about the owners, 3%, is that they keep chickens, which is very American.
Source:Fun Fact: Three Percent Of Subaru Owners Haul Chickens
I'm Rika, the author of this article. Since I got my hands on a Porsche 911, I've been completely hooked on Porsches and I can't stop loving them, so I started this blog. My favorite cars are the 911 Carrera (2/991), 911 Carrera Cabriolet & 911 Carrera T (1/992), GT3 (1/997) and 718 Cayman GT4 RS.
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