BMW's SNS has been hijacked ... Is it marketing that looks like it?
From December 13, 2022, BMW's official SNS site has been hijacked by "Dee".
I would like to take a look at BMW's official Instagram here, but the person named Dee, who seems to have hijacked the account, does not seem to have any malice, and it seems like a nice person.
Already at the moment BMW's Instagram icon is Dee instead of BMW ^ ^ ↓
In addition, there are posts by Dee and graffiti. All yellow letters and pictures are by Dee.
Everything up to the red line is scribbled by Dee.↓
This hacking (?) At first, many people thought that their accounts had been hijacked, but in reality it was all part of BMW's marketing.
BMW has already created an official website for "Dee", so I'm sure BMW is doing it (laughs) →Dee's official website
However, BMW has not officially answered or announced anything yet, so at this stage, we can guess what Dee is referring to from the comments left by "Dee". time to enjoy.
Among BMW fans who have speculated various things from Dee's remarks, the most convincing theory seems to be that this Dee is some kind of new voice-activated driver assistance software. .
Because Dee also has a voice, but isn't this the voice used for that voice-activated type? When.
Dee is
"hello, is anyone there?(Hello, who's there?)
"how do i drive this thing? (How do you drive this?)
and furthermore
"I'm taking over now(I will take over from now on)
From what it says, it is speculated that this may mean hands-free driving.
* Of course, on SNS, it seems that it is a statement in the sense of taking over the SNS account from here, but it seems that it can be taken as the actual "taking over driving".
Another speculation is that Dee is some sort of new BMW subscription service.
Since Dee mentions iX and i7 in reels on Instagram, it might be a special subscription service for BMW's EV, and everyone is speculating.
The URL of the Dee official website mentioned above has an address called nextgen2023, so it may be announced soon.
In that case, the CES/Consumer Electronics Show is just around the corner (January 5-8, 2023), so it seems highly likely that the announcement will be made here.
So what exactly is this Dee?
And this kind of marketing (teaser) is really fun and I like it ^^
★ Postscript ★ (2022.12.15)
After writing this blog, Dee stopped hacking SNS (?) for the time being, "See you later."
Source:
◆BWM Official Instagram
◆BMW "Hacked" In Weird Teaser Campaign For Something Called Dee
I'm Rika, the author of this article. Ever since Porsche 911 became my favorite car, I've become totally addicted to Porsche, and I can't stop loving Porsche, so I started this blog. My favorite cars are 911 Carrera (991.2), 911 Carrera Cabriolet (992.1), and 911 Carrera T (992.1).
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